Challenge 3 (Mylene Jonker and Jonas Piet)

A Social Business Plan for Gioco

So who is Gioco?

“Culture is the only power we have to change the city & face illegality. If we educate people, we avoid that they go into illegality, and society doesn’t have to recover this situation.”

“It seems a simple thing, but we don’t succeed because investment in culture is considered loosing money”

Martina Romanello, Gioco

The problem:

The Big Idea:

Gioco initiates activities in a localized network

Some people initiate, many contribute (financial/non-financial)

(Gioco provides space, tools, etc.)

From an ‘artisan-way’ To a ‘Wiki-way’ of co-production

Capitalising on assets & social value

Crowdsourcing &Finding new things people pay for

Cross-funding & CSR

How that could work for Gioco:

Self-funded(e.g. Theatrelab)

Activities we won’t charge for(e.g. Playlab)

do what makes money, make money form what you’re doing

Profitable Activities(e.g. Pizzafest)

e.g. Storytelling session with a company (while the Cooklab caters)

e.g. Theatre production funded upfront + pillow rent

e.g. Connecting the Playlab to a Gift Matching Program

The setup of a Lab nowadays

the ideafunding approved end presentation

small part of the entire process

still awaiting the funding...

waiting...

funding proposal

The setup of a new Lab...1st idea

2nd idea

share

contributions

idea revised

presentation

sustained involvement

big part of the entire process

New

situation!

Step 1: Open up

What we do: With the aim to:

Use free online/offline platforms Set up an advisory teamDo an evaluation session

more people, more contributions

think beyond individual projects

to learn what works

G I O C O

Step 2: Up Sell

What we do: With the aim to:

Experiment with ways to monetise

Evaluate the impact

Collect evidence

Build experience with revenue models Learn what works Write success stories (to apply for funding Step 3)

Euro

Revenue Theatre Lab (Dec)

ticke

t sal

es

crow

dfun

ding

pillo

w r

ent

drin

ks &

food

expe

cted

Step 3: Scale up

What we do: With the aim to:

Repeat & package methodsNew projects to offer to clients in commissionShare methods

Multiply Gioco’s activities

New incomeCommunicate impact, increase credibility

1.

2.

3.4. 5.

6.

How do we work?

Attività di animazione di strada nell’ambito dell’iniziativa “Vivamo insieme il nostro quartiere” promossa dal Centro d’incontro “Asterix” S. Gio-

vanni a Teducci, Comune di Napoli 94° Servizio Assessorato alla dignità; partecipazione alla “Festa della primavera”, promossa dalla Consulta delle as-

sociazione e dalla Circo-scrizione di S. Giovanni a Teduccio., nell’ambito della quale abbiamo allestito una mostra sulla civiltà contadina:

• Attività ludiche nell’ambito delle iniziative previste per la carovana antimafia in collaborazione con l’associazione “LIBERA”;

• Attività ludiche in occasione della inaugurazione della

scuola elementare nel Comune di Torrioni (AV); - spettacolo di animazione di strada con i “piccoli artisti di strada” nell’ambito della VI edizione dello Strit festival;

• Attività ludiche in oc-casione del “Marano ragazzi spot festival”;

• Atività ludiche per le vie del Comune di Portici in occasione del Natale;

Potential contributions from partners during setup

Help writing funding proposals

Best practice

(matching with)CSR Programs

Governance

Cultural collaborations

Entrepreneural advice

Networks

Impact evaluation

Setup + Inspiration

Gioco

Core team Advisory team Other partners