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Europeana Labs Market & Audiences
Culture Jam, July 9 Harry Verwayen
Impact
‘The cultural & creative industries account for 4.2% of GDP in Europe (€535.9 billion and more than 7 million workers).* 3rd largest employer after construction and F&D…’*
*Creating growth | Measuring cultural and creative markets in the EU
Economic impact
“CCIs have impacts that go far beyond leisure, entertainment, jobs or economic growth. They also provide invaluable social cement; they contribute to the feeling of belonging to a society; in short, they help forge a European identity.”*
*Creating growth | Measuring cultural and creative markets in the EU
Social impact
‘..innovation is now widely recognised as encompassing more than just technological and scientific innovation. Soft innovation and creative design processes are increasingly relevant in this context’*
Infrastructure impact
*Entrepreneurial Dimension of the Cultural and Creative Industries, 2014
7
Costs Benefits
Channel
Relation ClientsValue proposition
Activities
Resources
Partners
More ‘community’ feeling
Make the site more clear/vibrant/inspiring
Tighter focus on audiences
Closer co-operation with related projects
Focus on ‘impact driven’ investors and crowdsourcing
CRF, tools, community outreach
Easier access to the content that you want
Tweaks/pivots in our model
Ideation does not stop at ideation!
CCI market
‘1% of enterprises is responsible for 40% of turnover. In the CCI sector medium size enterprises are almost absent.’*
*Entrepreneurial Dimension of the Cultural and Creative Industries, 2014
Market Characteristics
*Entrepreneurial Dimension of the Cultural and Creative Industries, 2014
’60% of CCI are micro-enterprises (less than 10 employees)’*
Market Characteristics
Europeana Creative & the
CCI market
Cultural Developers
Opportunity level
Needs easy access to content of at least medium quality, rights cleared. Will actually use that. Are tech savvy enough to use technical interfaces. Need access to capital, business acceleration (tailored) and network of potential clients.
Relevance
ChallengesContent filtering (CRF) missing and access to capital/contracts need to be worked on
Cultural InnovatorsOpportunity level: high
Needs easy access to curated, high quality, rights cleared content. Are not tech savvy.
Relevance
ChallengesContent filtering and services not good enough yet.
16
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Large (game) companies
Opportunity level: Low
Needs access to curated, high quality, rights cleared content. Will use that for inspiration.
Relevance
Low return on investment.Challenges
Smart Cities
Opportunity level: high
Value proposition: consultancy on standardisation (tech, data, IPR), development of technical interfaces with Europeana to attract relevant (geo location) content and metadata and access to network of developers and labs.
Relevance
Lack of relevant high quality content and network of international developers.
Challenges
MakersOpportunity level: Medium
Needs easy access to curated, high quality, rights cleared content. Are not tech savvy.
Relevance
ChallengesContent filtering and services not good enough yet, market is hard to reach directly
Intermediaries
Opportunity level: high
Needs access to curated, high quality, rights cleared content. Will use that to support other audiences.
Relevance
Service Level needs to be very highChallenges
Revenue high
amateurssemi-pros (1-3)pro S (3-10)pro M (10-50)pro L (50-250)pro XL (250+)
Revenue lowEtsySienna
MelissaPD cityEbeaconsRovio
58.38%23.75%14.93%2.49%0.45% …
The Long tail of CCI
Smart Cities
Intermediaries
Cultural Developers
Digital Innovators
Makers
Commercial (Game) companies
http://goo.gl/iRxzBI
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