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Christmas 2011
Christmas Overview
Volunteer RecruitmentMarketing and PRSpecial Events
Pre-Kettle Volunteer Recruitment
Registration Week• Nov 8 – 11• Nov 7: Mandatory
orientation session
Distribution Set Up• Dec 5 - 10
Distribution Week• Dec 12 - 16
Registration Week
• Nov 8 – 11 • SC State Fairgrounds• Assist at Christmas
warehouse• Meet with applicants• Review applications• Must be 18 or older• Mandatory orientation
session
Distribution Set-up
• Dec 5 – 10 • SC State Fairgrounds• Assist at Christmas
warehouse• Move tables, chairs, etc.• Sort food and gifts• Assemble gift bags• Must be 16 or older
Distribution Week
• Dec 12 – 16 • SC State Fairgrounds• Assist clients as they
pick up their gifts at the Christmas warehouse
Kettle Campaign
Volunteer Recruitment• Target groups to adopt
kettle for a full day 10am – 8pm
• Need contact person for reservations and staffing internally
• Complete form and return to staff
Kettle Campaign
Spread the Word• Schedule speaking
engagements • Pass out flyers• Send emails• Facebook and tweet
Kettle Campaign
Digital Kettle • Target individuals to host an
online Red Kettle• Partnering with young
professional groups• Facebook contest to give
away iPad to whoever raises the most $
Marketing & PR
• Word of mouth volunteer recruitment• Optimize email marketing• State Fair booth• Advertisements
Programs
Angel TreeBear DressingStocking Stuffing
Angel Tree
• Adopt a child for Christmas
• Collect toys & food for those in need
Bear Dressing
• Adopt a bear to dress for Christmas
• Dressed bears are distributed to the needy
Stocking Stuffing
• Great for school or youth groups
• Stocking stuffer suggestions available online
• Oct pick-up > Fill > Dec drop-off
Events
OctoberOct 12-23 State Fair booth
NovemberNov 8-11 Registration WeekNov 18 Bell ringing beginsNov 21 Christmas Kickoff
DecemberDec 5-10 Distribution Set-upDec 10 Christmas RevealDec 12-16 Distribution WeekDec 24 Bell ringing ends
Contact
Contact Seth Taylor for more information. • [email protected]• 803.309.3244 • http://DoingTheMostGood.org