13For creativesand designers

Steve JobsQuotes

“Stay hungry. Stay foolish.”

“...focus and simplicity. Simple can

be harder than complex: You have

to work hard to get your thinking

clean to make it simple. But it's

worth it in the end, because once

you get there, you can move

mountains."

“Creativity is just connecting things.

When you ask creative people how

they did something, they feel a little

guilty because they didn’t really do it,

they just saw something. It seemed

obvious to them after a while.”

“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”

“Innovation distinguishes between a leader and a follower.”

“If you want to live your life in a creative way, as

an artist, you have to not look back too much. You

have to be willing to take whatever you’ve done

and whoever you were and throw them away.”

"I'm actually as proud of the things we haven't

done as the things I have done. Innovation is

saying no to 1,000 things."

“When you first start off trying to solve a problem,

the first solutions you come up with are very complex,

and most people stop there.

But if you keep going, and live with the problem and peel

more layers of the onion off, you can often times

arrive at some very elegant and simple

solutions. Most people just don’t

put in the time or energy to get there.”

“We made the buttons on the screen look so good you’ll want to lick them.”

“It’s more fun to be a pirate

than to join the navy.”

“When you’re a carpenter making a beautiful

chest of drawers, you’re not going to use a piece

of plywood on the back, even though it faces the

wall and nobody will ever see it. You’ll know it’s

there, so you’re going to use a beautiful piece of

wood on the back. For you to sleep well at night,

the aesthetic, the quality, has to be carried all

the way through.”

“The people who built Silicon Valley were engineers. They learned

business, they learned a lot of different things, but they had a real belief

that humans, if they worked hard with other creative, smart people, could

solve most of humankind’s problems. I believe that very much.”

“Quality is more important than

quantity. One home run is much

better than two doubles.”

In loving memory of an eternal inspiration.

1955 - 2011

Steve Jobs

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“My general attitude to life is to enjoy every

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feeling of, ‘Oh God, I've got to do this today.’”

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