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My Favorite Things
Jim HallockCreative Director
TrilogyLife.com
Empty nesters discover they have a lot more time for themselves
now that the kids have left home. Trilogy
speaks to this target with opportunity and inspiration, with the
message "The door is wide open." The story is
told in this award-winning 400-page
experiential web site.
TrilogyLife.com
TrilogyLife is comprised of ten individual web
sites: the “hub” on the previous page, as the
corporate site, and unique sites for each of
nine communities.
Trilogy Brochure
When customers visit a Trilogy
Community, they are given a 16-page brochure, which includes
multiple inserts to customize the
information they need based on
their visit.
Shea Green Certified Homes
To highlight Shea Green Certified Homes, a multi-touch campaign was created, including broadcast TV and
radio, newspaper, outdoor, brochure, online banners and microsite.
20 miles ahead
LIVE GREENER.The New Shea Green Certifi ed™ Home.
SheaSuperiology.com
This web site was created to highlight all the features Shea
Homes builds into their communities. We named it
“Superiology” to create differentiation. Through the use of
Ajax technology we were able to feature volumes of information easily
accessible on second-level pages.
EastlandShoes.com
It's 3PM and your feet are killing you. Maybe you need
Eastland Shoes, reknown for their comfort since 1956. We
show how Eastlands fit into everyday life, with the tagline "For feet with a life." Here is
the updated the look of Eastland's e-commerce site.
Eastland Shoes
Print ads highlight how, for everyday life, as
well as for those special moments... Eastlands are made “For feet with a life.”
The Life of the Encanterrans
There is a special place where people have
discovered the secret to happiness and freedom.
"The Life of the Encanterrans" campaign
includes logo design, corporate identity guide,
web site, TV and outdoor.
Xolegel.com
Consumer research reveals that those
afflicted with a skin condition called
sebbhoreic dermatitis feel like wearing a bag over their head. Plus,
they're looking for ways to self-diagnose their
condition and take action. This web site
was designed to address their needs.
cinch inch loss plan
Cinch is not about losing pounds as much
as losing inches. The Cinch plan is an entire
line of weight management products and support. I named this product line and
was creative director on the brand voice,
packaging, web sites, video and literature.
Get Clean
Biodegradable, safe, powerful and green.
The name and the packaging had to
capture the essence of this line of Shaklee household products.
Safeway Club Card
To launch Safeway’s loyalty club card, we
used a visual and audible mnemonic of a snap of the fingers, to remind shoppers they
no longer needed to clip coupons for special
savings. The goal of distributing 2 million
cards in 4 months was surpassed when 3.5
million cards were distributed in 3 weeks.
Wells Fargo Bank
Since 1852 Wells Fargo has been
delivering financial services through
personal bankers and perserverance. We
captured the stories of the heroes of Wells Fargo, and leveraged the ubiquitous stage coach as the brand’s
symbol for this enduring service.
My Favorite Things
Jim HallockCreative Director
415.336.9030