You've Got (Big) Data! Now What?

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  • Jess Freaner @jessfreaner

    Youve Got (Big) Data! Now What?

    for Big Data Week - Chicago Sept 21, 2016

  • why have we not seen the transformation

    promised by Big Data ?

  • tools?

  • tools?

  • talent?

  • talent?

  • talent?

  • talent?

  • process.

  • gunshowcomic.com

  • gunshowcomic.com

  • agenda

    - a common approach to data problems- trying to plan in an ambiguous world- a better (iterative) approach- a quick informal example- case study

  • a common approach

  • identify the problem

  • determine the solution

  • communicate results

  • linear

  • linear

    clearly defined

  • an ambiguous world

  • identify the best locations to plant new trees

    unclear problemsthe data world

  • how many? what kinds of trees?

    move old trees? replace old trees?

    identify the best locations to plant new trees

    unclear problemsthe data world

  • aesthetically pleasing? maximize growth? increase foliage? offset CO2 emissions?

    how many? what kinds of trees?

    move old trees? replace old trees?

    identify the best locations to plant new trees

    unclear problemsthe data world

  • aesthetically pleasing? maximize growth? increase foliage? offset CO2 emissions?

    how many? what kinds of trees?

    move old trees? replace old trees?

    identify the best locations to plant new trees

    unclear problemsthe data world

  • ecosystem consequences new bug species toxins in ground soil drought starts

    aesthetically pleasing? maximize growth? increase foliage? offset CO2 emissions?

    how many? what kinds of trees?

    move old trees? replace old trees?

    identify the best locations to plant new trees

    new data emerge

    unclear problemsthe data world

  • aesthetically pleasing? maximize growth? increase foliage? offset CO2 emissions?

    how many? what kinds of trees?

    move old trees? replace old trees?

    identify the best locations to plant new trees

    new data emergeecosystem consequences new bug species toxins in ground soil drought starts

    and new solutions!build a bike path

    add benches plant bushes

    introduce ladybugs

    unclear problemsthe data world

  • identify the best locations to plant new trees

    why trees?

    unclear problemsthe data world

  • an iterative approach

    better

  • anticipate refining your solutioniterative problem solving

    generate ideas

    build prototypeevaluation

    1-4 week iterations

  • human-centered designpersonas, use cases

    build device prototypessurveys, interviews, ethnography

    generate ideas

    build prototypeevaluation

    1-4 week iterations

    anticipate refining your solutioniterative problem solving

  • business requirements

    minimum viable productsplit testing, A/B testing

    personas, use cases

    build device prototypes

    generate ideas

    build prototypeevaluation

    1-4 week iterations

    lean startuphuman-centered design

    anticipate refining your solutioniterative problem solving

    surveys, interviews, ethnography

  • business requirementsstory/user cards

    write codeQA; requirements churnminimum viable productsplit testing, A/B testing

    personas, use cases

    build device prototypes

    generate ideas

    build prototypeevaluation

    1-4 week iterations

    agile programminglean startuphuman-centered design

    anticipate refining your solutioniterative problem solving

    surveys, interviews, ethnography

  • scientific method hypothesis

    experimentmeasurement

    agile programming story/user cards

    write codeQA; requirements churn

    lean startup business requirements

    minimum viable productsplit testing, A/B testing

    human-centered designpersonas, use cases

    build device prototypessurveys, interviews, ethnography

    generate ideas

    build prototypeevaluation

    1-4 week iterations

    anticipate refining your solutioniterative problem solving

  • an informal example

    quick

  • - explore tools / libraries

    - learn more about Chicago

    - play with social media data

    - write a blog post

    my goalrecent passion project

  • wouldn't it be great

    - go for quantity

    - encourage wild ideas- defer judgement

    where to startrecent passion project

  • wouldn't it be great

    - go for quantity

    - encourage wild ideas- defer judgement

    where to startrecent passion project

  • wouldn't it be great

    - go for quantity

    - encourage wild ideas- defer judgement

    - most will be bad

    where to startrecent passion project

  • wouldn't it be great

    - go for quantity

    - encourage wild ideas- defer judgement

    - most will be bad- a few will be good

    where to startrecent passion project

  • brainstormrecent passion project

  • brainstormrecent passion project

  • brainstormrecent passion project

    - text- pictures

    - geolocation

    - networks- timestamps

  • brainstormrecent passion project

    - text- pictures

    - geolocation

    - networks- timestamps

    - where?- when?

    - who?

  • brainstormrecent passion project

    - text- pictures

    - geolocation

    - networks- timestamps

    - where?- when?

    - to go?- to avoid?

    - who?

  • iterationsrecent passion project

    + =

    - map Instagram activity to Chicago neighborhoods

    eat at which Chicago

    restaurants?

  • iterationsrecent passion project

  • iterationsrecent passion project

  • iterationsrecent passion project

    put one day on the map

  • missing something?

    missing datarecent passion project

  • redefined solutionrecent passion project

    - what patterns might you find?

  • redefined solutionrecent passion project

    - what patterns might you find?

  • redefined solutionrecent passion project

    - meaningful stories / insights

  • redefined solutionrecent passion project

    - meaningful stories / insights

  • - map Instagram activity to Chicago neighborhoods

    recent passion project

    + =eat at which

    Chicago restaurants?

    redefined problem

  • recent passion project

    + = ?- whos (not) represented in Chicagos Instagram activity ?

    redefined problem

  • iterationsrecent passion project

  • iterationsrecent passion project

  • final outputrecent passion project

  • final outputrecent passion project

  • final outputrecent passion project

  • eat at which Chicago

    restaurants?

    linear

  • linear

  • iterative

  • iterative

    who is missing from Chicagos

    instagram?

  • iterative

  • a case study

  • procter & gambledata driven expertise exploration

  • procter & gamble fortune 50multinational

    110,000+ employees

    backstory

  • procter & gamble fortune 50

    10 product categories

    multinational

    110,000+ employees

    backstory

  • procter & gamble fortune 50

    10 product categories

    multinational

    110,000+ employees

    backstory

  • procter & gamble fortune 50

    10 product categories

    multinational

    110,000+ employees

    backstory

  • Kathie

    informal conversations to clarify goalsprocter & gamble

  • Kathie

    informal conversations to clarify goalsprocter & gamble

  • Kathie

    Bob

    Grace

    George

    Lyle

    Tim

    Mollie

    pizza

    falafel

    burrito

    tacos

    salad

    veggies

    2 kids girlfriend

    wife

    husbanddog

    roommates

    diapers

    metals

    chemistry

    englishhealth care

    geology

    informal conversations to clarify goalsprocter & gamble

  • informal conversations to clarify goalsprocter & gamble

    Kathie

  • Kathie

    informal conversations to clarify goalsprocter & gamble

  • informal conversations to clarify goalsprocter & gamble

  • informal conversations to clarify goalsprocter & gamble

  • foster collaboration ?

    ?

    ?

    ?

    informal conversations to clarify goalsprocter & gamble

  • ?

    ?

    ?

    how?!?

    informal conversations to clarify goalsprocter & gamble

  • linear

  • linear

    visualize expertise in a

    company

  • linear

    visualize expertise in a

    company

  • resources analysesvisualizations

    data-driven expertise explorationprocter & gamble

  • data-driven expertise explorationprocter & gamble

  • Lorem Ipsum: a narrative about blankets.

    Author: Charlie Brown Date: 31 Jan 2012 Lorem Ipsum is a dummy text used when typesetting or marking up documents. It has a long history starting from the 1500s and is still used in digital millennium for typesetting electronic documents, page designs, etc.

    In itself, the original text of Lorem Ipsum might have been taken from an ancient Latin book that was written about 50 BC. Nevertheless, Lorem Ipsums words have been changed so they dont read as a proper text.