Upload
at-internet
View
79
Download
0
Tags:
Embed Size (px)
Citation preview
© AT Internet
© AT Internet
Thursday 7 May 2015
Clemence TALLON-NOIZATProduct Manager
2
WEBINARWIDEN THE SCOPE OF YOUR ANALYSES:GET POWER AND PRECISION BEYOND 45 DAYS
© AT Internet
3
› Introduction
› New in Data Query
› Functional scope
› Customer use cases
› Demo
AGENDA
© AT Internet
INTRODUCTION
2012: Data Query launches
Drag, drop, connect!
4
DATA QUERY
© AT Internet
5
OPTIMISE YOUR DECISION-MAKING
Efficiency and simplicity
On-the-fly data customisation
All your data in real time
360° view of your KPIs
Unlimited
INTRODUCTION
Sharing
© AT Internet
INTRODUCTION
A powerful and intuitive interface enabling
data handling and cross-calculation,
as well as integration of custom indicators,
enabling you to use AT Internet’s API to its full potential.
6
OPTIMISE YOUR DECISION-MAKING
© AT Internet
INTRODUCTION
7
GENERAL OBSERVATION
Maturity & new users
New challenges:
- Get the right information at the right time
- Communicate and share
New behaviours:
- Considerable volume of data
- Specific questions
© AT Internet
INTRODUCTION
8
GENERAL OBSERVATION
New needs:
- More advanced analyses
- Analyses over long periods (> 45 days)
- Performance
- No anticipation
Data Query is evolving
© AT Internet
9
› Introduction
› New in Data Query
› Functional scope
› Customer use cases
› Demo
AGENDA
© AT Internet
NEW IN DATA QUERY
10
PREFACE: PRECISION AND EFFICIENCY
Exact data, no sampling
No deterioration of performance
or service quality
© AT Internet
NEW IN DATA QUERY
11
EXTENDED ANALYSIS PERIODS
› You can now make calls on periods of up to 6 months
› Standard templates
› Specific analyses
© AT Internet
NEW IN DATA QUERY
12
EXTENDED ANALYSIS PERIODS
› Compare an analysis over 3 long periods
In just 1 call = from October 1, 2013 to March 31, 2015
© AT Internet
NEW IN DATA QUERY
13
EXTENDED ANALYSIS PERIODS
› Compare an analysis over 3 long periods
In just 1 call = from October 1, 2013 to March 31, 2015
VisitsOct 1, 2014 to
Mar 31, 2015
Apr 1, 2014 to
Sep 30, 2014
Oct 1, 2013 to
Mar 31, 2014
Computer 4,272 37,350 27,191
Smartphone 520 4,036 2,690
Tablet 347 2,996 2,229
Visits
Computer Tablet
Oct 1, 2014 to Mar 31, 2015 Apr 1, 2014 to Sep 30, 2014 Oct 1, 2013 to Mar 31, 2014
© AT Internet
NEW IN DATA QUERY
14
NEW: WAITING INTERFACE
Requests are sometimes sizeable or complex
Example: sites with several millions of page views per month
Data pre-calculation
Track progress in the waiting interface
© AT Internet
15
› Introduction
› New in Data Query
› Functional scope
› Customer use cases
› Demo
AGENDA
© AT Internet
FUNCTIONAL SCOPE
16
ONE REQUEST AFTER THE OTHER
One request per site at a time, and for all users
Single requests are treated exactly the same way as today
© AT Internet
FUNCTIONAL SCOPE
17
NEXT STEPS
Notification system
Delete a request
Pre-calculation requests are available only in Data Query,
not yet in the API (direct calls)
© AT Internet
18
› Introduction
› New in Data Query
› Functional scope
› Customer use cases
› Demo
AGENDA
© AT Internet
CUSTOMER USE CASES
Christmas + Winter sales: from mid-November to the end of February
> More than 3 months of analyses
19
E-COMMERCE
I want to compare my visit sources over this holiday season with those from last year.
© AT Internet
CUSTOMER USE CASES
20
E-COMMERCE
I want to compare my visit sources over this holiday season with those from last year.
VISIT SOURCES (CHRISTMAS)
© AT Internet
CUSTOMER USE CASES
21
E-COMMERCE
I want to compare my visit sources over this holiday season with those from last year.
Nov 15, 2013 to Feb 28, 2014 Nov 15, 2014 to Feb 28, 2015
© AT Internet
CUSTOMER USE CASES
22
MEDIA (EXAMPLE 1)
Following a TV show over an entire season
-> more than 45 days of analyses
I want to know how many visits to Level 2s on my site came from social networks (assuming one show = one Level 2)
© AT Internet
CUSTOMER USE CASES
23
MEDIA (EXAMPLE 1)
I want to know how many visits to Level 2s on my site came from social networks (assuming one show = one Level 2)
© AT Internet
CUSTOMER USE CASES
24
MEDIA (EXAMPLE 1)
I want to know how many visits to Level 2s on my site came from social networks (assuming one show = one Level 2)
SOCIAL NETWORKS
© AT Internet
CUSTOMER USE CASES
25
MEDIA (EXAMPLE 1)
I want to know how many visits to Level 2s on my site came from social networks (assuming one show = one Level 2)
Visits coming from social networks
© AT Internet
CUSTOMER USE CASES
26
On my news site, I want to know which devices were used
to look at articles related to the Ukraine crisis.
Period: June to November 2014
-> 6 months of analyses
MEDIA (EXAMPLE 2)
© AT Internet
CUSTOMER USE CASES
27
MEDIA (EXAMPLE 2)
On my news site, I want to know which devices were used
to look at articles related to the Ukraine crisis.
Period: June to November 2014
UKRAINE CRISIS DEVICES
© AT Internet
CUSTOMER USE CASES
28
Visits
MEDIA (EXAMPLE 2)
Period: June to November 2014
On my news site, I want to know which devices were used
to look at articles related to the Ukraine crisis.
Computer
Smartphone
Tablet
© AT Internet
CUSTOMER USE CASES
29
PUBLISHING
I want to know how many times a real estate listing was loaded over 3 months
(length of time during which a customer cannot edit the listing)
Analyse a listing over 3 months
© AT Internet
CUSTOMER USE CASES
30
PUBLISHING
I want to know how many times a real estate listing was loaded over 3 months
(length of time during which a customer cannot edit the listing)
REAL ESTATE LISTINGS
© AT Internet
CUSTOMER USE CASES
31
PUBLISHING
NIVEAUX 2 PAGES CHARGEMENTSImmobilier neuf IN::annonce::6489 162 285 142
Immobilier neuf IN::annonce::3421 32 865 000
Immobilier ancien IA::annonce::7963 16 627 296
Viager VG::annonce::1987 2 351 822
Business & Commerces BC::annonce::8524 1 466 151
Etranger ET::annonce::2793 1 388 125
Business & Commerces BC::annonce::5884 1 112 335
Immobilier ancien IA::annonce::7965 895 606
Business & Commerces BC::annonce::1654 742 201
Viager VG::annonce::9974 728 602
Immobilier neuf IN::annonce::2732 692 936
Immobilier ancien IA::annonce::6774 667 089
Business & Commerces BC::annonce::3699 612 386
Viager VG::annonce::6325 526 769
Investissement locatif IL::annonce::7214 480 251
Period: Last 12 weeks
I want to know how many times a real estate listing was loaded over 3 months
(length of time during which a customer cannot edit the listing)
LEVEL 2s PAGES PAGE LOADS
© AT Internet
CUSTOMER USE CASES
32
BANKING & INSURANCE
I want to know how much time is spent in each section of my site,
and by my different visitor categories.
Period: The length of an ad campaign
-> 3 months of analysis
© AT Internet
CUSTOMER USE CASES
33
BANKING & INSURANCE
I want to know how much time is spent in each section of my site,
and by my different visitor categories.
BANKING SECTIONS 1 CATEGORIES
© AT Internet
CUSTOMER USE CASES
34
BANKING & INSURANCE
CATÉGORIE DE VISITEURS
NIVEAUX 2 VISITESPAGES VUES /
VISITESTEMPS PASSÉ /
PAGESMobile Comptes et cartes 5 539 16,00 41,84
Mobile Assurances 2 219 20,46 42,96
Prospect Epargne et placements 579 9,43 60,30
Prospect Prêts 543 9,70 61,80
Client Epargne et placements 467 8,87 63,86
Client Prêts 466 9,02 63,50
Client Comptes et cartes 422 18,12 36,51
I want to know how much time is spent in each section of my site,
and by my different visitor categories.
VISITOR
CATEGORY LEVEL 2s VISITSPAGE VIEWS/
VISITS
TIME SPENT/
PAGE
© AT Internet
35
› Introduction
› New in Data Query
› Functional scope
› Customer use cases
› Demo
AGENDA
© AT Internet
QUESTIONS
36
© AT Internet
WWW.ATINTERNET.COM
LET’S TALK DATA!