People

ProcessP

eelP

atch

Implement

ReportOptimise WebAnalytics

Build solution design

Engage new businesses Support business

Engage technologyOpportunities

Digital consulting

Web Analytics Framework

Test

Scope

SpecsDesign

People

ProcessP

eelP

atch

Iden

tify

Targ

etTe

stK

aize

n • Implement tags• Manage end-to-end testing

• Collaborate well with siteowners and marketers

• Be an advocate for webanalytics and services

• Develop a scope documenton what business want?

• Transform KPIs intoweb analytics variables

People

ProcessP

eelP

atch Report

Analyse

Optimise WebAnalytics

Probe into a problem

Insights

Provide insights

Spot reportingneeds

Promote self sufficiency

Illustrate a story

A circle of hardwork, happiness, achievement and motivation to do more smart work

People

ProcessP

eelP

atch

Iden

tify

Targ

etTe

stK

aize

n

ScrapeSearch

SynthesiseStory

• Train the teams to be ontheir own for their needs

• Ask right questions tothe right team to get thebottom of needs

• Analyse problem, exploredata and connect the context

• Don’t just narratethe story but beyond

• Manage end-to-end testing

Trans to WA variables

Delight with a dashboard Gather business requirements

Define scopeDev test/prod test

Modify code, if at all

Engage Both Business and Technology

Scope

DesignTest Implement

• Write a scope documenton what business want?

• Draft the blue print ofevents, eVars and Props

• Thoroughly test pre andpost tags go live

• Show business teamsthe real god mine of WA

Analyse

Draft Tech implementation doc

Implement Tags

Check alter-ego

Design process flow

Build solution design doc

Engage with developers

Whatever Tagged, gets Tamed2

Design

Specs

Test Implement

• This is the most difficult partof entire web analytics

• Draft the blue print ofevents, eVars and Props

• Network well with tech teamsand explain working of WA tags

• Monitor that all WA tagsare appropriately placed

Identify reporting need

Engage new businesses Improve networks

Ask right questionsConnect the need

Automate reporting

Cater to Business Needs

People

ProcessPatch Report

• Whatever is being recordedhas to be revealed & measured

• Ask right questions toget bottom of needs

• Schedule reports so that theygenerate next actions

• Fill the gap between needsand WA capabilities

Build segments/profiles

Verify the data

Explore data

What else?

Connect other data sources

Extract data

3 Self-sufficiency through Training teams

Process

Peel

Patch Report

• Always go for an extramile to delight partners

• Map requirements withdata points

• Go to the specifics as deepas possible to slice the data

• Think of a close numberbefore extracting the data

Gather information

Recommend actions Understand problem clearly

Match skillsReveal a story

Present insights

Power of Web Analytics in Action

Scrape

Search/SeekStory Analyse

• Asking right questions isthe beginning

• Migrate the business needsfrom reporting to analysis

• Connect the dots andcompose a story

• Take web analytics to thenext level, Optimization

Verify the data

Apply intelligence

Define metrics & method

Map data channels

Connect context

Integrate data points

4 The Beginning of Digital consultancy

Search/Seek

Synthesise

Story Analyse

• Break the object intodata points and tools

• Design the roadmap of analysis• Connect all data pointsinto one single outcome

• If the entire process isScience this step is Art

Data support

Scale up tests Identify the need

Measure targetMake a prototype(technology)

Prepare a successcase (business)

Stay on TOP

Identify

TargetKaizen Optimise

• Identify the low hanging fruitsand support with data

• Measure the impact oftarget and prioritize

• Build a strong collaborativeoptimization platform

Observe initial test impact

Showcase results

Prepare the challenger

Define test plan

Execute the test

Analyse results

5 Take the lead and drive the change

Target

Test

Kaizen Optimise

• Define variations of test,visitors, %, KPIs & time

• What customers want tothe see most?

• Analyse lift, confidenceand audience segments

• Monitor real-time testresults for greater confidence

Resource Pooling

Web Analytics BusinessTechnology

WA Director

Implementation specialistImplementation analystWA tester

Tech Head

Project managerBusiness analystDeveloper(s)

Business Head

Head of portfolio

WA reporting analystImplementation analystWA tester

Portfolio ManagersBusiness analysts

Implement

Report

6 Remember Web Analytics is a Journey not a Destination

WA reporting analystImplementation analystWA tester

WA business analystsWA reporting analyst(for training teams as well)

Portfolio ManagersBusiness analysts

Sr. Managers

WA optimization specialistWA optimization analyst

Project managersOptimization managers

Production teamDeveloper(s)

Report

Analyse

Optimise