IBM CDO Summit April 16, 2015Philippe De SmedtChief Data ArchitectVisa Inc.

2 | CDO Summit | April 16 , 2015

Best Practices and Approaches to Innovative Data Governance – Panel Intro RemarksKeys to Effective Data Governance:

• Business drives it

• IT enables and supports it

• Executive management sponsors it

3 | CDO Summit | April 16 , 2015

Best Practices and Approaches to Innovative Data Governance – Panel Intro Remarks(cont’d)Data Ownership – Setting Clear Boundaries:

• Identify and conceptually model key Subject Areas (SA) that require Data Governance

• Identify Data Stewards for each SA, from the Business, who have ultimate ownership over the data

• Identify Data Architects in IT who understand how/where data is stored for a particular SA

4 | CDO Summit | April 16 , 2015

Best Practices and Approaches to Innovative Data Governance – Panel Intro Remarks(cont’d)Building a Data Management / Governance Practice:

• Enlist executive support

• Gather business requirements for governance of data by Subject Area (SA)

• Align IT around management of enterprise data, by SA

• Business and IT jointly define data governance processes and structures