Uncovering Food & Restaurants Insights using Google Search Trends
Qing Wu, Ph.D. Senior Economist, Google Inc.
May 2015
Google Trends: Vodka and Hangover
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Google Trends: Vodka and Hangover
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Google trends mirror human behavior…
New year’s day ☺
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E-‐Commerce Trends: Varying Paces
Air Travel
Consumer Electronics
Apparel
Food & Restaurants
Mobile Engagement for Restaurants “Restaurants near me” trend
Mobile Engagement for Restaurants “Restaurants near me” trend
Menu 2.6X
Delivery 2.9X
Location 2.1X
Review 1.8X
2015 vs 2011 Search Increase
The Rise of Food Delivery Companies
Healthy Food Ingredient Trend
chia kefir
tempeh goji
maca wheatgrass
Google Correlate by History: Kale vs Paleo
The Fickle World of Diet Trends
gluten free vegan paleo atkins
17 day hcg military shred
Seasonality: Soup vs. Salad
salad
soup
Local Seasonality VariaOons: Salads
Local Seasonality VariaOons: Salads
Local Seasonality VariaOons: Salads
How Trends Spread: Food Trucks
2011
How Trends Spread: Food Trucks
2011 2014
How Trends Spread: Ramen Restaurants Search
2012
How Trends Spread: Ramen Restaurants Search
2012 2014
Ramen Restaurants Map lisOng Changes
2012
Ramen Restaurants Map lisOng Changes
2012 2015
Ramen Restaurants Map lisOng Changes
2012 2015
New York 32 Los Angeles 30 Santa Clara 18 San Francisco 16 Cook 13 Honolulu 9 Kings 8 King 8 San Mateo 7
Google Correlate by States: Collard vs Pound Cake
Sushi Search Intensity vs Demographics
Sushi Search Intensity and Demographics
Sushi Search Intensity and Search Interest
posiHve correlaHon negaHve correlaHon
Sushi Search Intensity FiYng: OpportuniOes?
Sushi Restaurants by CounOes Honolulu 117 San Diego 258 Las Vegas 147 San Francisco 198 Washington 76 Providence 27 Multnomah 68
What About Longer Food Trends?
Turtle soup Chop suey Fajitas Shrimp cocktail
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Impact of Weather
Weather determines whether you stay Indoor or not And it also drives traffic for weather-‐related categories
June
Frozen Desserts: When It Gets Colder
November
May
Pizza Delivery: When It Gets Cold and Rainy
November