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The policies and procedures of Nu Skin require that all non-corporate produced marketing materials meet our Global Market-ing standards and be approved prior to distributor use. We prefer that distributors use corporate materials and testimonials from corporate initiatives (such as the Keep Your Age a Mystery Contest), however, we recognize the positive impact that high-quality distributor testimonials contribute. When submitting product and opportunity testimonials for the Global Testimonial folder on the CRD, please follow the basic guidelines listed in this document. Please only submit testimonials that meet these Global Marketing guidelines and have been legally approved for use in your markets. The corporate legal department will also review all testimonials before they are approved or made available on the CRD.

Overall Objectives, Guidelines, and PrinciPles• All testimonials must be consistent with our policies and procedures, which require all distributor marketing materials to be ap-

proved by markets and corporate• Representations and testimonials must be truthful and not misleading• All testimonials must provide a realistic portrayal of the benefits, ensuring that most consumers may experience similar results • Implied or explicit claims must be represented in a manner consistent with approved product claims• Demonstrations (photos, testimonials) must be consistent with Nu Skin’s prestige brand standards and image (clean, fresh,

youthful, tasteful, professional, aspirational, etc.)• Testimonials must disclose important facts that would be relevant to consumers making a buying decision• Testimonials must disclose the Nu Skin distributor relationship

befOre and after PhOtOsBefore and after photos are powerful tools that show the positive impact Nu Skin products can have for the typical consumer. However, they are considered to be “product performance claims” and, therefore, need to follow these guidelines.1. In before and after photos, the following must be the same:• Lighting • Clothing• Background• Makeup (should be minimal, if any)

• Clarity and resolution• Person’s body position, pose, angle of face, and facial

expression

2. Photos must accurately depict benefits that may be achieved by a typical consumer through actual product use.3. Photos must only support legally approved product claims.4. Photos must be accompanied by a caption that indicates what products were used, how long the products were used, the

frequency of application, any additional products used, the person’s name (first name and last initial is fine), and market. All distributors must disclose that they are distributors.

5. Outrageous differences or dramatic improvements not likely to be achieved by a typical consumer will NOT be approved. We know there are extraordinary results from time to time, but we cannot suggest that these extraordinary results may be achieved by most or are to be regularly expected.

6. For photos showing weight loss product results or the ageLOC Galvanic Body Spa results, subjects must be good examples of the Nu Skin brand, image, and high standards. Subjects must be dressed modestly and appropriately for the type of product they are highlighting.• Women should wear a swimsuit or workout clothing• Men should wear workout clothing or swim trunks

7. For all before and after pictures, including half-face demos and body shots where one side was treated, it’s helpful to include arrows that point out the areas of improvement.

8. Photos must be original and not retouched or modified with programs such as Photoshop.

The following is an example of an approved Before and After photo.

AFTERBEFORE

testimonial submissions

(After 70 days usage of ageLOC Transformation twice daily and the ageLOC Galvanic Spa and Facial Gels twice per week)Elane P., Nu Skin Team Elite

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befOre and after PhOtO subMissiOns fOr aGelOc bOdY and WeiGht lOss PrOductsIt’s important for distributors to follow some general guidelines to ensure that photos provide a highly credible representation of benefits and fit within Nu Skin’s corporate image and standards. ageLOC Body and weight loss photos should follow the same requirements as before and after photos, with a few additional guidelines.• Photos must be tasteful—women should wear swimsuits or shorts that cover their buttocks (no thongs); and men should wear

shorts. Excessively suggestive photos or those revealing too much skin may be rejected.• Photos must look believable and be representative of what a typical consumer may achieve while using Nu Skin products—

before and after differences that look “too good to be true” will not be approved.• For ageLOC Body testimonials, photos must show an approved targeted area (arms, abdomen, buttocks, or thighs). While the

buttock area is an approved target area, subjects must wear a swimsuit that appropriately covers the buttocks. Results can be seen below the buttocks on the back of the upper thigh.

The following is an example of an approved ageLOC Body photo.

TREATEDTREATED UNTREATED

Written PrOduct testiMOnialsProduct testimonials should focus on product benefits, approved claims, and typical results while following these guidelines.• Must contain the name of the product• Must only make approved product claims • Must include the person’s name and market• Must be on point and concise• Distributors must disclose that they are distributors

Written OPPOrtunitY testiMOnialsOpportunity testimonials should be upbeat and motivational and describe how the Nu Skin business has positively impacted the distributors’ lives. These testimonials should also include the person’s name, market, and that they are a distributor for Nu Skin. There are a variety of topics that opportunity testimonials may cover; here are some examples:• How Nu Skin has positively impacted their business• How the business has changed their lives; improved their quality of life• How they feel about Nu Skin and the support the company provides

videO testiMOnialsVideo testimonials should follow the same requirements as the written testimonials, with a few additional guidelines.• Wear appropriate professional clothing (business casual or business dress) representing the Nu Skin brand standards• Pull back or style hair so that it doesn’t cover the face• Wear appropriate makeup to match the Nu Skin brand (fresh, clean, and healthy looking, not overdone)• Use sufficient lightingVisit this link to watch an example of an approved video testimonial:http://www.youtube.com/watch?v=LJoOXCYoUBQ&list=UUf5ndRaymB1RbCjnY0wAfxQ&index=17&feature=plpp_video

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(After six weeks treatment with Galvanic Body Spa, ageLOC Galvanic Body Shaping Gel, and ageLOC Dermatic Effects) Ann H., Nu Skin Team Elite

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