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WelcomeEveryone
Group
Xenon
Tick talk byTeyeba Sadia Siddiqua
Hasin Arman AdipTahmid TanvirSabbir Ahmed
Israt jahan
Introduction
• Founder• Change in name• Sold to French company• Over the year development
From 1860 to Present
Their productWatches
Leather Optical
Electronic
Different types of watch
Tag heuer carreraAquaracerTag heuer formula 1MonacoLinkTag heuer grand carrera
Wrist watch
Literature Review
•What is SWOT analysis?•What is BCG matrix?•What is Porter’s competitive five forces model?
Finding Analysis
SWOT Analysis of TAG Heuer
Strength Weakness
• High Revenue• Brand loyalty and quality• Customer service• Brand Ambassadors• High brand recall
StrengthStrength
• Brand portfolio• High loan rates are possible• Limited market• Heavy brand clutter• High price
OPPORTUNITY
• Fragment market• New technology • Innovation• Growing economy• High growth in the luxury watches
Threats
• Government regulations• Increasing rates of interest• Rising cost of raw materials• Technological problem• Price changes
•Government regulations
•Increasing rates of interest
Rising cost of raw materials
BCG matrix of TAG Heuer
• Cash cow- Carrera Calibre 1887 • Question mark- Aquaracer 300m• Star- Formula 1 Chronograph • Dogs- Link 40mm
Porter’s Competitive Five Forces Model ofTAG Heuer
1. Threats of new entrants: New entry of competitor. 2. Threats of substitute: Rising demand of similar product.3. Bargaining power of buyers: Power of customer bargain the price.4. Bargaining power of supplier: Power of supplier to rise their price.5. Current rivalry: Increasing completion to reach market top.
TAG Heuer Marketing StrategiesBusiness level strategy: Differentiation strategy Focus market New innovation
Corporate level Strategy: Unrelated diversification strategy Expand their focus market Reach other country
The Organization Structure of TAG Heuer
• Centralization wok• Departmentalized• Small scope of span of control• Specialized
Recommendation Organizational Strengths to Environmental Opportunities: New innovation Applying growth strategy
Correcting weaknesses and guarding against threats: Expand globally Changes in target market Low price
Strategies: Increase their productivity More online marketing
Conclusion
•Growth•People choice •Market spot light•Strong history•Long experience
Thank you
Any Question?