Swot Analysis Of Indian Elevators And Escalator Market

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History Of Elevator Industry

The Earliest Known Reference To An Elevator Is In The Works Of The Roman Architect Vitruvius, Who Reported That Archimedes (C. 287 BC – C. 212 BC) Built His First Elevator Probably In 236 BC

In 1823, Two Architects Working In London, Burton And Hormer, Built And Operated A Novel Tourist Attraction, Which They Called The "Ascending Room". It Elevated Paying Customers To A Considerable Height In The Center Of London, Allowing Them A Magnificent Panoramic View Of Downtown

In 1835 An Innovative Elevator Called The "Teagle" Was Developed By The Company Frost And Stutt In England. The Elevator Was Belt-driven And Used A Counterweight For Extra Power

The Hydraulic Crane Was Invented By Sir William Armstrong In 1846, Primarily For Use At The Tyneside Docks For Loading Cargo

Henry Waterman Of New York Is Credited With Inventing The "Standing Rope Control" For An Elevator In 1850

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In 1852, Elisha Otis Introduced The Safety Elevator, Which Prevented The Fall Of The Cab If The Cable Broke

On March 23, 1857 The First Such Passenger Elevator Was Installed At 488 Broadway In New York City

The First Electric Elevator Was Built By Werner Von Siemens In 1880 In Germany

The safety and speed of electric elevators were significantly enhanced by Frank Sprague

In 1874, J.W. Meaker patented a method which permitted elevator doors to open and close safely.

In 2000, the first vacuum elevator was offered commercially in Argentina

History Of Elevator Industry

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Type Of Elevator

Passenger ElevatorA passenger elevator is designed to move people between a building's floors. Passenger elevators capacity is related to the available floor space. Generally passenger elevators are available in capacities from 500 to 2,700 kg

Stretcher ElevatorThe Hospital Bed elevator is made to carry the stretcher along with few persons. It is also designed to carry bulky hospital equipment. It has a minimum carrying capacity of 15 Persons

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Goods Elevator

Good Elevators Are Designed To Move Goods Between Different Floors Of A Building, Their Capacity Being Related To Available Floor Space

Panoramic Elevator Cabins

Internal Or External - Add Value To The Building, Highlighting The Uniqueness Of Its Style And Design. Ride Between Floors Becomes An Exceptional Experience And Comfort.

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Capsule Elevator

Capsule Elevators Act As Architectural Highlights On Prestigious Buildings. They Can Be Called The Ornaments Of A Building As They Enhance Its Beauty And Bring Life Into It. Their Design, Features And Infinite Options Add Its Optimum Travel Comfort.

Automobile ElevatorCommercial Building Automobile Elevators Are Generally Meant For Use In Parking Lots, Condominiums, Car Showrooms/Garages. These Are Widely Used For Transportation Of Vehicles To The Top Of The Building Or To The Basement And Showroom.  These Are An Easy Solution To Parking Problems Faced In Crowded Places And Can Help Save On The Purchase Of Costly Land In Commercial Areas.

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Hydraulic Elevator

Hydraulic Elevators Are Elevators Which Are Powered By A Piston That Travels Inside A Cylinder. An Electric Motor Pumps Oil Into The Cylinder To Move The Piston. The Piston Smoothly Lifts The Elevator Cab. Electrical Valves Control The Release Of The Oil For A Gentle Descent

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Competitor Presence In Elevator Market

International Players Otis Schindler Kone Fujitec Hitachi

Large Domestic Player Johnson

Local Players 200 +

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Market Shares Of International Players All Over The World

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Strength Of Elevator Industry

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Increasing Real Estate Demand

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East Pune37%

West pune24%

South pune 24%

North

pune14%

Property

Area PropertyEast Pune 3000

West Pune 2000

South Pune 2000

North Pune 1178

Central Pune 376

New Project 778

Source – Magicbrick

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Source - Maharashtra Economic Survey 2014= 2015

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Shares Of Elevator Industry In 2 Segment

65%

35%

residential industrial

Source – Economic times http://economictimes.indiatimes.com/magazines/business/elevator-market-to-touch-54500-units-in-2014-report/articleshow/6242568.cms ABHIJEET GAIKWAD

Increasing Middle Class Group

As Increased Employment Figure Shown In Each Different City And Pune As One Of The Leading Leader For Employment Generation Lead To Increase In Housing Demand , Mall Which Is A Positive Sign For Elevator Industry

Source - Maharashtra economic survey 2014= 2015

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47%

10%

10%

6%

14%

13%

Region wise Employment As Per Sixth EC

PUNEKOKANNAGPURAMRAVATINASHIKAURANGABAD

Government Compulsion For Elevator In Residential Area

Before There Was No Compulsion For Builders To Install Lift It Was Used As Amenity But It Has Been Made Compulsory By The Government To Have Lift

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Most of the money made in the elevator business is not in terms of new equipment sales but from maintenance and servicing.

Long Term Business

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Attraction Of Rural Population To Urban CityBy 2030, Near 50% Of The Country’s Population Is Expected To Live In The Urban Areas, A Sharp Rise From The Current 31%.

2001 2004 2008 2012 20130

100002000030000400005000060000

11500 11500

29500

4600052600

Indian elevator growth trend,2001-2013(units)

YEAR

Indian elevator growth trend,2001-2013(units)

2001 11500

2004 11500

2008 29500

2012 46000

2013 52600

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The Leading City Markets For Elevators Are Mumbai, National Capital Region (NCR), Pune, Chennai, Bangalore, Ahmedabad, Kolkata, Hyderabad And Surat. The Top 30 Cities Accounted For Over 70% Of The Elevator Market In India, In 2013.

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Weakness

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Low Availability Of Skill Full Labor

A Major Issue Is Getting Skilled Manpower Since There Are No Specific Training Courses Being Run In The Country

Time Taken For Legalization Process

The Process Taken By Government For The Process Of Installation Of Lift Takes Long Time

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Local competitor

More then 200 + local elevator company are present in the market which can cause barrier to create business

Slow growing market

As compared to other Asian country like china the Real Estate market is growing very slowly but India has a huge growth potential

High amount of money required for installation and maintenance of elevators

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Opportunity

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Expansion In Tire IIAlong With Metros Smaller Town And Cities Are Also Expanding Would Mean More Development , More Construction And Increase In Elevator Demand

100 Smart CityCreate Cities That Can Provide Employment Opportunities For A Large Number Of Residents. Cities Can Develop Based On Core Competence In Specific Economic Areas And Promote That Aggressively. Also, Develop Adequate Institutional, Physical, Social And Economic Infrastructure To Attract Professionals And Investors

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Encouragement Of Government For Construction Housing For All Till 2022 In Which In Which 750 Million SqftHas To Be Delivered For The Purpose Of Affordable Housing

Encouragement For Small Medium Enterprises Which Will Lead In Industrial Development Which Will Help To Increase Industrial As Well As Corporate Lift Demand

Make In India

Small Medium Enterprises

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New Area Availability

As Due To New Projects Like NAINA , PMRDA CIDCO DEVLOPMENT In Different Area Like Panvel ,Bhivindi , Karjat , Which Will Led To Heavy Development And Will Act As A Bridge To Increase Elevator Industry Demand

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Threats

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Economic Slow Down May Reduce Demand

Market May Become Price Sensitive

As Huge Option Available To The Customer His Bargaining Power May Increase

Major Player Can Make Difference

Delayed Approval Of The Government

All The Government Project Have To Pass Through For Approval Of Land Clearance, And Various Other Clearance Which May Take Long Time For Development

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Thank You

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