Stop your visitors from leaving!

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Stop your visitors from leaving!Uncover where and why theyre dropping outPresented by Aran Reekswww.evosite.co.uk@EvositeAran

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Creating exceptional digitalexperiences for 15 yearsWe have helped hundreds of organisations improve their eCommerce websites and digital products.

Established in 2001Talented team of 30Over 250 active clients700+ web solutions deliveredMulti award winning agency

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Who am I?Head of Client Strategy at EvositeWeb DeveloperDeveloped > 50 eCommerce solutionsPassionate about optimisation

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Workshop objectivesIdentify major exit pagesConduct investigation into the causesImplement mechanisms to reduce exit rates

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How much time do you currently spend looking at Analytics?

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How much time do you currently spend looking at Analytics?NeverYearlyMonthlyWeeklyDaily

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How much time do you currently spend looking at Analytics?NeverYearlyMonthlyWeeklyDaily

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How much time do you currently spend looking at Analytics?NeverYearlyMonthlyWeeklyDaily

#BoostB2B

How much time do you currently spend looking at Analytics?NeverYearlyMonthlyWeeklyDaily

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How much time do you currently spend looking at Analytics?NeverYearlyMonthlyWeeklyDaily

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Where do most of your visitors leave?

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Are there areas youre happy for visitors to leave?

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Lets begin!

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IdentifyIdentify major exit pages1

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Identify your weakest areasWeak areas are those that have:High bounce rateHigh exit rateLow conversion rateLow time on page

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Google Analytics: Content Drilldown

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Google Analytics: Content Drilldown/products/xyz

/category/x/yz

/Contact

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Google Analytics: Content Drilldown

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Vanity metrics!

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Google Analytics: Content Drilldown

High traffic, high bounce

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Google Analytics: Content Drilldown

Lets focus on whats important here

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Google Analytics: Content Drilldown

Breakdown by page speed

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Google Analytics: Content DrilldownBreakdown by device

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Google Analytics: Shopping Behaviour

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Google Analytics: Shopping Behaviour

Purchase flow dropout points

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Vanity metrics!

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Google Analytics: Shopping BehaviourCart dropout segment

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Google Analytics: Shopping BehaviourNow lets look at where these users left

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Google Analytics: Shopping BehaviourNow lets look at where these users left

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The more you segment your weak areas, the clearer the picture

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IdentifyInvestigateIdentify major exit pagesLook into possible causes12

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Now we know what we need to know why

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Heat mapping

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Conduct an online survey

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Launch a usability test

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30Cost of an unmoderated, remote usability test

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5People needed per usability test

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Create a testable hypothesis

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A good example of a testable hypothesisBy adding the dimensions of the product to the page, we believe fewer people will be unsure of the product information and will purchase the product

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A bad example of a testable hypothesisIm going to make the add to cart button red.

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What about these hypotheses?By adding a security seal to our checkout pages, we believe visitors will feel more secure and as a result, will be more likely to complete their purchase online.

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What about these hypotheses?By adding a security seal to our checkout pages, we believe visitors will feel more secure and as a result, will be more likely to complete their purchase online.

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What about these hypotheses?A larger add to cart button will get more clicks

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What about these hypotheses?A larger add to cart button will get more clicks

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What about these hypotheses?Adding videos to our product detail pages will boost our conversion rates

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What about these hypotheses?Adding videos to our product detail pages will boost our conversion rates

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What about these hypotheses?Adding videos to our product detail pages will tell our visitors more about the products and will help to highlight their USPs which we believe will boost our sales

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What about these hypotheses?Adding videos to our product detail pages will tell our visitors more about the products and will help to highlight their USPs which we believe will boost our sales

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TestTest your solutions

IdentifyInvestigateIdentify major exit pagesLook into possible causes123

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Getting started with A/B testing

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Creating your first A/B variant

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17% Increase in conversion

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Retargeting: Bringing them back

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RemarketingVisit websiteLeave websiteSurf the web afterTargeted ads follow youYoure re-engaged Return to complete goal

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RemarketingVisit websiteLeave websiteSurf the web afterTargeted ads follow youYoure re-engaged Return to complete goal

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RemarketingVisit websiteLeave websiteSurf the web afterTargeted ads follow youYoure re-engaged Return to complete goal

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RemarketingVisit websiteLeave websiteSurf the web afterTargeted ads follow youYoure re-engaged Return to complete goal

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RemarketingVisit websiteLeave websiteSurf the web afterTargeted ads follow youYoure re-engaged Return to complete goal

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RemarketingVisit websiteLeave websiteSurf the web afterTargeted ads follow youYoure re-engaged Return to complete goal

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An example or remarketing...

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If youre interested in Remarketing...adroll.com

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5 minutes...Identify high traffic pages with a high bounce rate

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30 minutes...Conduct a usability test for a key task

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30 minutes...Create and launch your first A/B test using Optimizely

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17%Improvement on lead capture form

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194%Improvement on lead capture form

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