The New Wave of Storage and Platform Computing: Optimizing Business Value, ROI, and TCO

Eric HerzogVice President, Marketing: Storage Systems and Software Defined Infrastructure

Andy WallsIBM Fellow, Chief Technology Officer and Chief Architect: FlashSystems

July 2015

HybridCloud

Free data from hardware constraints align with new business processes, apps, and workloads

Business Pressures

New Applications

DataGrowth

Changing Nature of Business and DataGain Competitive Advantage Harnessing Your Oceans of Data

• Blindly adding capacity

• Data trapped in storage silos

• Data duplication and more silos

• Extending refresh cycles

• Ad hoc cloud usage

Complexity

Cost

Inflexibility

Business Demands Challenge Traditional Approaches

Agility Control Efficiency

Flash Software Defined Storage

Time To Rethink Storage

IntegratedInfrastructure

Ride the New Wave with IBM Storage Solutions

Sources: MDI, GMV 1H14, 2H14, and 1H15, IDC trackers

IBM Market Leadership

High Growth Markets

#1 in Software Defined Storage

#1 in All Flash Arrays*

#1 in High-end Storage for mainframes

#1 in Branded Tape Systems

* in both unit shipment and capacity shipped

All Flash Arrays 37% 2014-18 CAGR

HybridArrays 13% 2014-18 CAGR

SW DefinedStorage >20% 2014-18 CAGR

IntegratedInfrastructure 30% 2014-18 CAGR

Broadest Storage and SDI Portfolio in the Market

Integrated Infrastructure Solutions

Storage Systems

Tier 0 Acceleration FlashSystem

Enterprise Storage SystemsXIV

DS8000Midrange & Entry Storage Systems

Tape and Virtual Tape Systems

Tape Library and Automation

Virtualization Engine TS7700

Tape drives for

Enterprise and LTO6

ProtecTIERDeduplication

IBM Elastic Storage Server

Software Defined Storage

IBM Spectrum Storage family IBM Spectrum Virtualize IBM Spectrum Protect IBM Spectrum Control IBM Spectrum Accelerate IBM Spectrum Scale IBM Spectrum Archive

Storwize V7000 Unified

V7000 Un ified

V7000 Un ified

V7000 Un ified

V7000 Un ified

Storwize V5000

Storwize V7000

VersaStack

FlashSystem V9000

Platform Computing

IBM Platform Computing Platform Symphony Platform LSF Platform Application

Service Controller Platform Cluster Manager High Performance Cloud

Services Platform MPI

PurePower

6

FlashSystemsLEADER

2015 Gartner Magic Quadrant – Solid State

Arrays

Spectrum Protect LEADER

2015 Gartner Magic Quadrant – Enterprise

Backup

#1 Software Defined

Storage 2015 IDC

Customers Love IBM Solutions

DS8, XIV, SVC, Flash 900, VTS

Flash

Flash, VSC

Flash, VSC, V5

TS7700

DS8, ProtecTIER, V7000, Flash, TS3500 / TS1140,

SAN768B, IGF

US Gov MPO1M – Flash, DS8

ArgonneESSp

XIV, V7K, V5K, ProtecTIER, SAN Director, V3700

China MobileDS8 MES

Flash, DS8

V7000

XIV, SAN

800K – TSM, V7000, Tape

Flash

Flash, V5000

Power, DS8, Lab Svcs

SANF

Flash

Tapes

DS8, Flash, V7, SAN, SVC

SVC, Flash, XIV

DS8

XIV

SVC, Flash, XIV

Scale, Archive, Control, V7000

XIV TS4500, TS7720, TSM, VSC

Flash

DS8

Flash, SVC, V7000, Tape

XIV

Optimizewith Virtualization

Enable new workloads with Software Defined Storage

Maximize performancewith Flash

Improvement in actionable supply chain analytics

20xPerformance improvement

mission critical analytics

100x 125%Storage utilization

improvement

IBM Delivers Next Generation Storage Solutions

$1B investment in Flash $1B investment in Software Defined Storage

IBM Software Defined StorageSimplifying storage for the cloud era

Flash SystemsAny Storage Private, Publicor Hybrid Cloud

Control

Virtualize Scale

Family of Storage Management and Optimization Software

Protect Archive

Accelerate

IBM Spectrum Control

Analytics-driven data management to reduce costs by up to 50 percent

IBM Spectrum Protect

Optimized data protection to reduce backup costs by up to 38 percent

IBM Spectrum Archive

Fast data retention that reduces TCO for active archive data by up to 90%

IBM Spectrum Virtualize

Virtualization of mixed environments stores up to 5x more data

IBM Spectrum Scale

High-performance, highly scalable storage for unstructured data

IBM Spectrum Accelerate

Enterprise storage for cloud deployed in minutes instead of months

Agility Control Efficiency

Get It Your Way: Software, Service or ApplianceProven Technology, Open Standards, Modular Adoption

IBM Spectrum Storage Software Family

Insight Spectrum Control

Governance Spectrum Protect

Speed Spectrum Accelerate

Elasticity Spectrum Scale

Utilization Spectrum Virtualize

Placement Spectrum Archive

> $ 1 Billion Investment

The IBM Spectrum Storage Difference

Comprehensive family of offerings addresses full range of software defined storage requirements

Flexible deployment on cloud, as appliance, and as software on client choice of hardware

Built using technologies proven in over fifty thousand client deployments

From the #1 provider of SDS platforms

Complements and transforms existing infrastructure to support next generation applications

IBM Flash Systems comprised of solid building blocks

Flash Core Technology• Enables use of Commodity Flash devices• Performance Optimized • Endurance Enhancements• Consistent Performance for Life• Assists at Hardware Level

Flashcore is a key differentiator for

Flashsystems in our all flash array products

Fine Grid DistributionActive Active

Hardware Optimized Data Path

Flash Optimized Storage Stacks and

Services

Canister-1 Canister-2

XBAR 0

FC-1

MC-2MC-1

FC-3 FC-4FC-2

USIC Interface Controller

(PPC)

Tuna Flash Manager(PPC)

Raid Controller

GUI

SVC

UTDE

Drivers

MCP Linux

System

Manager

Volume M

anager

Service M

anager

Con

trol P

ath

Dat

a P

ath

IBM MicroLatency™ Module Key Differentiators• Innovative ECC algorithm corrects very high bit

error rates (does not require additional reads)• Health binning and heat segregation

–FlashCore technology continually assesses health by monitoring key parameters

–Hotter data placed in healthier blocks – Up to 57% improvement in endurance!

–Write Amplification reduced by up to 45% by grouping like heat levels

• The IBM and Micron collaboration provides special access to the Flash

–Extensive characterization determined optimal read offsets to set as block ages

• Powerful checks on entire data path, including inside the flash modules

• Variable Stripe RAID reduces what needs to be retired

Results:

• Large endurance gains w/o latency penalty

• Asymmetrical wear leveling results in higher endurance in real life workloads!

• Performance does not worsen with Age!!• Outstanding data reliability

and improved endurance

Benefits of IBM Enhanced Endurance

14

Raw MLCIBM Enhanced Flash

Endurance Gain: 9.41XRaw MLC EnduranceCommodity ECC

IBM Enhanced MLC With IBM ECC

Red line:Nominal thresholdsWorst block (block of lowest endurance)

Achieved by: Threshold shiftingStrong ECCHealth binningHeat SegregationOther:

Added Benefits:• Low write amplification

• Write Performance Increased• Consistent Performance for Life

Flash Trends and Opportunities

Tier0

Tier 1 Data Center – HDD to Flash conversion

High Performance Cloud, MSPs and CSPs

Emerging opportunities – NoSQL Database and Key Value Store

Big Data Flash, Read Mostly, Hyper converged

Flash Enablement and Strategy

Application Acceleration, Direct Attach, Top of Rack Storage, CAPI

Used as tier and as TCO replacement for active data

High performance partitions for cloud storage

TCO savings with colder data that is read

Relational database to NoSQL (Eventual Consistency)

Secret Sauce

IBM Leads Market with FS900

V9000 is truly diffe

rentiated Tier 1 Storage

SDS: Accelerate

and Scale

Working on Cloud oriented

offerings

TOAD demonstrated at

Edge

Flash Core

IBM NEW FlashSystem Solutions

Powered by IBM FlashCore™ Technology

Extreme Performance with IBM MicroLatency™: Delivers 100 microsecond response times

Macro Efficiency: Lowest latency offering with >40% greater capacity

Enterprise Reliability: IBM enhanced Micron flash technology which contains MLC offering with Flash Wear Guarantee

Scalable Performance: Grow capacity and performance with up to 2.2PB scaling capability with a single name space

Enduring Economics: Low latency, high density and low power consumption drives down total cost of ownership

Agile Integration: Simplified fully integrated management system and enterprise class data services

IBM FlashSystem 900IBM FlashSystem V9000

Ideal for Tier 0 and Tier 1 Cloud and Enterprise Deployments

VersaStack - The Foundation for Next-Gen Data CenterA Strategic IBM-Cisco Partnership

VersaStack

SolutionEasy Deployment

Efficient Resource Utilization

Versatile Infrastructure & Use Cases

Cisco Nexusand MDS

Cisco UCS

Security Services

Business Continuity

Security Services

UCS Director

Cisco ACI

Ready

Control

Virtualize Accelerate Scale

IBM Spectrum Storage Family (future)

Protect Archive

Available now: IBM Storwize v7000

Planned 2H15:

IBM Storwize V5000

FlashSystem V9000

VersaStack Solution

EasySeamless IntegrationSimplify Deployment

EfficientReduce Provisioning Time

Unified Management

VersatileFlexible Cloud Capabilities

Dynamic Infrastructure

Hypervisor

Management

IBM Storwize V7000

Cisco Nexus & MDS

Cisco UCS Servers

Trusted, Single SourceIBM Support

Migration Pricing & IGF Financing

Integrated Production Ready in Hours

IBM PurePower System Rapid Deployment. Expertly Integrated. Flexible. Open.

Award Winning POWER8 S822/S822L 2U Compute

Nodes

• Complete infrastructure stack up and running in hours vs. days • Built in workload elasticity – automated workload scalability

• Single point of management• Complete, pre-integrated software and hardware

• Easy integration through open-standards computing

• Easily extendable and accommodating to change

• Single service point of contact and integrated updates

PurePower Converged Infrastructure Manager

• PowerVM• PowerVC• Nagios

Open Linux Environment

• Red Hat/SUSE*• 3000+ Applications• Little Endian Support

IBM Storwize V7000 Storage• Integrated SVC functionality• OpenStack Drivers

Software Defined Infrastructure

Software Defined Environment

Social & Mobile

CloudEnvironment

Traditional Environment

Big Data & Analytics

Other Business

Apps

Abstraction of capabilities and service delivery from physical infrastructure

Automation via open standards and policy driven patterns

Optimization of performance and agility throughout the application lifecycle

Software Defined Infrastructure(Compute, Storage, Network, Infrastructure Mgmt)

Software Defined Infrastructure

VIRTUALIZED VIEW OF COMPUTE, NETWORK AND STORAGE RESOURCES

IBM Platform Computing

Big Data / HadoopSimulation and Modeling Analytics

Software Defined Make lots of

computers look like “one”

Benefits• High utilization• Throughput• Performance• Prioritization• Reduced cost

• Clusters• Grid• Cloud

Faster time to results

Use fewer resources

Long Running Services

IBM Spectrum Storage

Prioritized matching of supply with

demand

Software Defined Infrastructure

WorkloadEngines

ResourceManagement

Scheduling & Acceleration with Infrastructure Sharing

Homegrown Homegrown

IBM Platform Computing

Platform Symphony

Platform Symphony(MapReduce) Platform LSF

Platform Application Service

Controller

ExampleApplications

High Performance Analytics

(Low Latency Parallel)

Hadoop / Big Data

High Performance Computing

(Batch, Serial, MPI, Workflow)

Application Frameworks

(Long Running Services)

Software Defined Infrastructure Success StoriesInfiniti Red Bull Racing• Performs complex simulations and analysis with short time frames and strict

regulations on cluster size• Ease-of-use, application license optimization, high IT productivity

Cypress Semiconductor• Elastic storage solution eliminates data access bottlenecks and has increased

performance 10x using the same hardware• Major annual cost savings through shorter Total Cycle Time

Caris Life Sciences• Correlates molecular data for 65,000 patients, enabling precision cancer treatment

for the patients and supporting 7,000 oncologists worldwide• Integrated solution of IBM hardware, software and storage

USAA• Shared infrastructure across five business units, 30 subgroups, and many users

from data scientists to fraud analysts, resulting in significant cost savings• Optimizes performances for wide range of analytics from model simulations to AML

analysis of 10 million accounts

IBM Storage: Darling of the Market

“CEO Ginni Rometty has her competitive game on… IBM's $1 billion commitment is the second big recent move it made to eat

EMC's lunch. In December, IBM cozied up with Cisco shortly after Cisco divorced its former close partner EMC.” – Business Insider

“IBM thinks it’s perfect for cloud storage...The interface could make tape systems work with cloud object

storage systems such as OpenStack Swift, IBM says.” – IDG

“IBM’s new portfolio, called IBM Spectrum Storage, lets customers use a single dashboard to manage

massive amounts of information across existing storage infrastructure,

including data centers and the cloud.” – Bloomberg

“IBM Wields R&D Muscle, Dedicates $1Billion to Storage Software.” – Fortune

With the announcement of IBM Spectrum Storage, the firm is looking more like it did when it once dominated the industry. Using a value based strategy, they are already providing solutions like IBM

FlashSystem Storage that are more than competitive against their peers. – Datamation

“It claims that its new products can provide ‘up to four times better capacity in less rack space than

EMC XtremIO flash technology.’ It's noticeable that IBM is acknowledging a competitor in this

product announcement.” – The Register 24

Summary• The Challenges to Traditional IT Cannot Keep Pace With Your Business

– Business Process Changes– Unbridled Data Growth– New Applications– The Rise of Cloud Computing

• IBM Empowers the Next Wave of Storage Solutions and Platform Computing– Agility– Control– Efficiency

• IBM Solutions Deliver REAL Business Value– Leveraging Data to Drive Your Business– TCO– ROI

See IBM Solutions @ VMWorld, San Francisco

Meet IBM Experts: http://www-03.ibm.com/systems/storage/events/vmworld2015-

meet.html