A STRUCTURED FINANCE PLATFORM

PROVIDING VISIBILITY & ANALYSIS

ANALYTICS

FOR SMARTER INVESTMENT DECISIONS

Samuel Belu-John, CEO & Founder  Anne Clark, Co-Founder www.seinanalytics.com

PROBLEM

COMPLICATED PROCESS  Participating in the market is a difficult, expensive task without the right tools. The process is complex and often investors rely on:

SOLUTION

SEIN ANSWERS CUSTOMER NEEDS

“ …bring data and analytics together in a meaningful way to drive effective and controlled investment decisions…  

– Douglas Long, EVP Business Strategy, Principia Partners

“

COMPETITION

Sein offers a complete set of tools and features

Price

Only CMBS

Needs Intex

Data Integration

Full Asset Coverage

Loan Level Data

Model Validation

Deal Library

Open Architecture

Parallel Processing

Data Portability

$300K $500K $500K $1MM $800K $650K

HOW IT WORKS

Sein aggregates data from leading trustees providing direct access to loan-level and deal level information

USER INTERFACE

o Users can structure deals, run waterfall scenarios and save and export analysis

o The seeded library has 1,500 mortgage deals with a bond balance of $320 Billion

MARKET SEGMENTS

SEIN is a common securitization solution for the entire ecosystem

BUSINESS MODEL

GO-TO MARKET  o Monetize $2.5MM in equity for a customer based on a $6.5MM securitized transaction

o Expand monetizing program by leveraging existing broker dealer relationships

o In discussions to use our big data cloud infrastructure to help a hedge fund with

$400M in assets under management (AUM)

4 YEAR PLAN

2015-2016  o Onboard paying customers o Expand collapsing deal program to

accelerate development and expand team

2017-2018  o Revenue of $60MM with around 200 customers o Be considered the “standard” in the industry o Merge with larger financial software vendor

$95 Million

$80 Million

$75 Million

$60 Million

$45 Million

$30 Million

$15 Million

$1 Million

$0

2015 2016 2017 2018

RevenuesGross IncomeProfit

3–5 customers

8–15 customers

21–158 customers

158–229 customers

ACCOMPLISHMENTS

PRESS

o Jan 2012: Sein wins Grand Prize and $100K at Google sponsored competition

o Jan 2012: Profiled on TechCrunch and the San Francisco Chronicle

o Jun 2012: Presented at Innotribe Belfast as a Semi-Finalist

o Dec 2014: Conducted beta testing the end of 2014 with several hedge funds including BlackRock

o Jan 2015: Raised $100K+ in initial funding

o Jun 2015: Preparing for beta test with a hedge fund with $4.5B in AUM

MANAGEMENT TEAM

Samuel Belu-John, CEO & Founder  15 years experience as an ABS Portfolio Manger for hedge funds including NewStar Financial, Jefferson National Financial and positions at Barclay’s, Credit Suisse and Moody’s.  

Anne Clark, Co-Founder & Head of Product Development  Expert in designing user experiences and applications for a diverse group of clients in the finance and technology industries including Fidelity, Bank of America Merrill Lynch, Goldman Sachs, Sony and Microsoft.  

David Smilow, Advisor  Former VP at Goldman Sachs, Founder of E*Trade Bank and Jefferson National Insurance.  

Maurice Kherlakian, Zend Technologies Developer  Experienced developer with Zend, the leading PHP  framework used by banks like BNP Paribas.