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An analytical framework for sales effectiveness
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Sales Force Effec.veness Ma Foi Analy.cs
Real-‐&me Predic&ve Intui&ve
Aug 2014
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Our Sales Effec-veness Analy-cs Suite
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Efficient Targe-ng
Lead Priori-za-on
Lead Lifecycle Management
Sales Team Performance
Powered by a world-‐first integrated Big Data Analy-cs PlaEorm
Applying Contextual & Predic-ve Algorithms to Sales Data Sales Force & CRM Data
Legacy Databases
External Sources
Capture Data from Disparate
Sources Our Sales Effec-veness Framework Features
Real Time
Predic-ve
Cloud-‐based/On-‐premise
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Targeted Lead Genera.on, Lead Scoring & Priori.za.on
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For sales teams, iden.fying efficient sourcing channels for genera.ng leads is the first step towards effec.veness We work with you to refine your targe.ng strategy & manage your incoming lead flow scien.fically by 1. crea&ng objec&ve/subjec&ve customer
segmenta&on models 2. building lead scoring models to es&mate sales
readiness of prospects 3. put in systems in place for real &me scoring 4. deploy tools to categorize leads by priority to help managers allocate incoming leads flow objec.vely to the deals pipeline, improving the returns on sales efforts
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Managing & Tracking Leads Lifecycle Movements
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Managing the exis&ng leads pipeline effec&vely is a key differen.ator for sales teams We build predic.ve models to 1. es&mate win probabili&es of each lead 2. track deal movement through sales stages 3. forecast expected revenue
geared towards nurturing and geTng the most out of the leads data already entered in the systems Our analy.cs solu.ons integrate seamlessly with your exis.ng Sales Force & CRM systems
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Managing Sales Team Performance Through Scorecards
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Defining & measuring sales team performance objec&vely has been a challenge for many organiza.ons We work with sales teams to build objec.ve scorecards, allowing sales heads to 1. determine benchmarks for sales execu&ve
performance 2. track changes & trends in performance real
&me 3. generate insights for sales target seKng
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Key elements that help our customers win!
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1. Velocity: Gain the speed advantage with real-‐9me trigger reports, live lead trackers & auto update features
2. Predic9ve: Not another BI tool! Drive intelligent decision making 3. Intui9ve: Customizable Interface & Intui9ve Visualiza9on to make sense
of constantly moving huge volumes of data
A Complete Customer Analy-cs Solu-on A Real Time Data Capture & Update Tool Channel Partner Advocacy Program
Powered by a world first Big Data Analy.cs pla[orm deployable On-‐Cloud or On-‐Premise
Real Time
Predic-ve
Intui-ve
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About Ma Foi Analy-cs
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Ma Foi Analy-cs – Organiza-on Overview
Data Agnos&c. Method Agnos&c. Outcome Driven.
Owns a Proprietary in-‐house Big Data plaEorm for crea.ng customized apps and
analy.cally powered solu.ons
Ma Foi Analy-cs is a data centric insights advisory firm, which is looking to build outcome oriented business solu&ons by combining capabili.es in data sciences (analy&cs, research) & Big Data Technology ,to help organiza.ons build good strategies , and execute them be_er. Promoted by serial entrepreneurs Mr. K Pandiarajan, Mrs. Latha Rajan, it is a part of the Ma Foi Group which has a stellar legacy of over 20 years. Over this period, the group established itself as the market leader in HR consul-ng services and is also known as the pioneer in HR services space in India. Co-‐promoted by Satyakam Mohanty, a career analy.cs professional, Ma Foi Analy-cs & Business Services Pvt Ltd was founded in 2012 with its headquarters in Bangalore and offices in Chennai & New Delhi.
Tripod of services-‐ The Ma Foi Advantage
People creden9als include previous s9nts in premier organiza9ons such as GE, Genpact,
HSBC, HP , Barclays,Infosys, IBM etc
Has 20+ clients ranging across mid-‐sized organiza.ons to SMEs in US, Middle-‐East &
India
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Our Team (1/2)
Shobhit has over 11 years of experience in strategic research, sales & marketing enablement and consultative solution design. He has setup and led research teams supporting initiatives such as Strategy Formulation, Market Assessment, Competitive Benchmarking, Market Sizing among others. In the past he has worked with leading organizations such as IBM, Infosys & Genpact. Shobhit holds an MBA in Marketing from International Management Institute, New Delhi.
Shobhit Bahadur Head, Research
Ashish has 11 years of Marketing Analytics experience having worked across both B2C and B2B clients. He has proven experience in banking analytics, providing consultation across the customer life cycle – covering acquisition, portfolio management and retention. In the past Ashish has worked with GE and HSBC. In his tenure at HSBC, Ashish headed the marketing analytics team for US Private Label Credit Cards Portfolio with receivables worth $16 billion. Ashish holds a Masters in Market Research from Mudra Institute of Communications , Ahmedabad
Ashish Rishi Head, Analy-cs
Saty spent a decade- first as a GE employee and then with Genpact after its spinoff from GE, working with a wide range of customers globally, helping them create value in areas like sales & marketing analytics, and market research. He has worked extensively across Sales & Marketing analytics for Pharma & Medical Devices organizations in the US, working in the US and India. In his last role, he built the Market Research practice for Genpact, through organic and inorganic means to build up what would qualify on a standalone basis as a US top 50 research services provider during his last 3 yrs at the organisation. He believes that Analytics-as-a-service is at an inflection point and he would like to be at the forefront of change in this area. Satyakam Mohanty
Chief Execu-ve
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Our Team (2/2)
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Tuhin Das is a Senior Manager at Ma Foi. Tuhin has more than 8 years of experience in Marketing and Risk Analytics in the BFSI domain. Being in HSBC for over 4 years, he has established himself as an experienced professional in the BFSI domain, having worked on customer profitability and customer lifecycle management - acquisition, portfolio management and retention. During his tenure with Barclays, Tuhin was involved in assessing customer risk and building Basel II credit risk models. He holds a Bachelor of Statistics degree from Indian Statistical Institute (ISI), Kolkata.
Vishal Sinha is a Senior Manager at Ma Foi. Vishal has more than 8 years of experience in the BFSI domain, with global financial services institutions – Capital One & HSBC. Vishal has a proven track record of delivering business value in the financial sector through data driven analytics solutions. During his tenure with Capital one, Vishal supported merchant relationships with analytics solutions on Credit Cards, Retail Analytics, Marketing Strategy & CRM. He holds a Masters degree in Economics from Jawaharlal Nehru University (JNU), New Delhi.
Satish has around 14 years experience been building and scaling technology solutions targeting consumers and enterprises. Having started his career at a silicon valley start up, he has spent years building offshore engineering teams attempting to bring the same silicon valley vigour. A hands-on engineer always thinking about creating frameworks and tools that improves software engineer's productivity. Satish is passionate about helping businesses get the best out of their technology investments
Sa.sh Ayyaswami
Vishal Sinha
Tuhin Das
