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Confidential + ProprietaryConfidential + Proprietary
Make smart, data-driven decisions in your app Refael BittonPerformance Marketing Consultant Google Israel
Confidential + Proprietary
Confidential + Proprietary
How do you use data across your stack?
150x
Some challenges to building user-centric apps
How do you capture all the data?
How do you spot the trends?
Source: Cisco, Global Mobile Data Traffic Forecast Update, 2015-2020, Feb 2016
per day
Confidential + Proprietary
Confidential + Proprietary
Confidential + Proprietary
An integrated platform
Develop Grow Earn
Confidential + Proprietary
An integrated platform
Confidential + Proprietary
Firebase: app success made simple
Confidential + Proprietary
Introducing Firebase Analytics
Free and unlimited
Automatic event reporting
Seamlessly integrated
Confidential + Proprietary
Automatic events
first_openin_app_purchaseuser_engagementsession_startapp_updateapp_removeos_updateapp_clear_dataapp_exception
notification_foregroundnotification_receivenotification_opennotification_dismissdynamic_link_first_opendynamic_link_app_openfirebase_campaign
Confidential + Proprietary
Choose from many suggested events
join_grouplevel_uppost_scoreselect_contentspend_virtual_currencytutorial_begintutorial_completeunlock_achievement
add_payment_infoview_itemview_item_listview_search_resultsecommerce_purchasepurchase_refundadd_to_cartbegin_checkoutadd_to_wishlistgenerate_lead
add_payment_infoview_item_listview_search_resultsecommerce_purchasepurchase_refundadd_to_cartbegin_checkoutadd_to_wishlistgenerate_lead
add_payment_infoview_item_listview_search_resultsecommerce_purchasepurchase_refundadd_to_cartbegin_checkoutadd_to_wishlistgenerate_lead
add_payment_infoecommerce_purchasebegin_checkoutview_itemview_item_listview_search_resultsadd_to_cartsearchadd_to_wishlist
add_payment_infoview_item_listview_search_resultsecommerce_purchasepurchase_refundadd_to_cartbegin_checkoutadd_to_wishlistgenerate_lead
add_payment_infoview_item_listview_search_resultsecommerce_purchasepurchase_refundadd_to_cartbegin_checkoutadd_to_wishlistgenerate_lead
Game Retail/ eCommerce
Jobs Education Travel Local Deals Real Estate
Confidential + Proprietary
Confidential + Proprietary
Active Users
Confidential + Proprietary
Average revenue
Confidential + Proprietary
Retention cohorts
Confidential + Proprietary
App version Devices
Confidential + Proprietary
Demographics
Confidential + Proprietary
Confidential + Proprietary
Firebase: seamlessly integrated
Confidential + Proprietary
Build an audience with Firebase
Analytics
Create and send the message with
Firebase Notifications
Use Firebase Notifications to send relevant messages
Tailored messages for each group
Confidential + Proprietary
Use Firebase Notifications to send relevant messages to Android and iOS
!
!
Confidential + Proprietary
Create awareness of new levels
Confidential + Proprietary
Confidential + Proprietary
Confidential + Proprietary
Confidential + Proprietary
Confidential + Proprietary
Confidential + Proprietary
Confidential + Proprietary
Confidential + Proprietary
In summary
Works out ofthe box
Free and unlimited
Seamlessly integrated
Helps each stage of the journey
Confidential + Proprietary
youtube.com/firebasetwitter.com/firebase
Firebase Analyticsfirebase.google.com/docs/analytics
The rest of Firebasefirebase.google.com
Get help and join the conversationfirebase.google.com/support
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