RedLink’s business analytics tool built specifically for academic publishers

Leverages a sophisticated software in the backend and a simple, intuitive, user-friendly dashboard at the frontend

Gives actionable insights into customers and their behavior

Provides detailed analytics to put data in context

Keeps track of downloads and usage of titles

Allows publishers to stay ahead of the curve and grow business

Specifically for academic publishers

Visualize, analyze and interpret data

Stay on top of your business with powerful data and deep intelligence at your fingertips

Unified and analytics dashboard

Know trends, subscription expiration data and usage history

Customize and download excel reports

Identify new potential and market opportunities

Powerful pug n play software

Works with multiple data types and sources to give flexibility to organizations

Integrates with sales AND customer analysis tools like Salesforce, Omniture

Platform agnostic - Works with any vendor-based ORself-hosting solutions

Value-based technology solutions

Don’t sell a product,

sell a new way of thinking

Measuring publishers’ performance on several metrics vis-à-vis competition, discovering new opportunities

Speeding up and simplifying complex analysis of data of multiple types and sources

Highly accurate data with integrity checks for foolproof analytics

Secure platform that keeps valuable data confidential

Web-based dashboard

with instant access

Data accuracy and

integrity

Security and trust

RedLink Benchmarks

The Evolution of Decision Making: How Leading Organizations Are Adopting a Data-Driven Culture, HBR Analytic Services, 2012

Analytics is

CHANGINGIndividuals

and Organizations

Vision for next 5 years

To be the leader in offering customer insights into every aspect of publishing strategy—from content acquisition to sales

To help publishers know their customers through cutting edge technology solutions to cater to their needs and drive business growth 

Publishes world’s highly cited scientific literature - print and online - for 46 focused disciplines in Biomedical, Life, Physical, and Social Sciences (including Economics)

Overload of information about accounts in different geographic locations

Lack of transparency and data integrity checks

Analytics a cumbersome process

More value for customers

Greater dissemination of content

Increased revenue

Reduced cost

Sales teams got fast and easy access to region-specific data of accounts

Sales teams met business targets

AR saved valuable time of internal staff

PR

OB

LEM

SO

LUT

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RES

ULT

Helping publishers to stay ahead

Publishes NRC Press journals, a collection of 16 Scientific & Technical subscription-based peer-reviewed journals distributed in more than 175 countries. CSP is also responsible for various workflow components of 13 client journals on a pay-for-service model

Helping publishers to stay ahead

At the time of renewal, a big pharma client notified a decline in usage of its two titles

Client saw no value in considering a multi-year CSP subscription contract

Analytics a cumbersome process

Build a solid case supported by numbers and visual snapshots

Data anaomaly was detected. Normalized numbers instead indicated 4% y-o-y increase in client usage

The client renewed multi-year subscription contract with CSP

Quickly run usage reports

See data in graphical format

Find anomalies in data

PR

OB

LEM

SO

LUT

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RES

ULT

enabled CSP to:

RedLink enables academic publishers to know their customer:

A game changer

Unifyinginformation from multiple sources into faceted and intelligent data

Enablingniche analytics and helping create bespoke reports

Enhancingmarket performance and customer satisfaction

Opening upnewer markets - identifying otherwise not visible revenue streams

Identifyingbetter product-market fit

GAME

CHANGER

“Our team has found RedLink very useful…particularly in communication with some of our sales agents around the world. They are telling us that they have never seen reporting like this, and they find it helpful in communicating with customers.

- Charlotte McNaughtonDirector of Publishing TechnologiesAmerican Society of Civil Engineers (ASCE)

Customer Testimonial