Real-time analytics is critical to social media success. Full post: http://uber.la/2014/07/real-time-analytics/ analytics, blog analytics, real-time analytics, social marketing, social media, social media marketing
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1. Real-time Social Media: The Daily Cadence and Process
Real-time social is about responding to ongoing interactions on the
web, and amplifying the positive ones to increase lift and
momentum. If you are not responding in real-time youre not
responding. I love gaug.es where I can monitor the activity on
multiple sites at once. I pick up on posts that are starting to
trend? Identify old posts that have shown up again? Re-share
trending content Where are todays referrals coming from? Can I
boost my own traffic by socializing my post on HuffPo? Is Facebook
giving me any traffic? Are there any new referrers that I need to
contact or promote? Find upward trends by listening. Then boost.
John McElhenney / http://uber.la / Real-time Social Media CC 2014,
share with attribution 7-18-13 - @jmacofearth