How effective is the combination of your main products and ancillary texts?

2. How do the poster, magazine and trailer link? Iconography- we incorporated the genre conventions such as guns and suits to all three of our products to ensure the audience can tell they’re all from the same film.

Actors- one of the three main actors are always presented in all products ( they are iconic) so the audience are able to recognise them and know what film they are associated with.

Setting- our products are set in London and that is evident in the trailer particularly, however it isn’t shown in my poster or magazine.

• 3. What is your films USP?

Location- although gangster films follow the convention of being set in urban cities, as many follow the American gangster style, very few are filmed in England, specifically London. The fact that we used London as a location subverted the normal conventions of gangster films. We decided to use this as one of our unique selling points.

Diverse cast- its very rare for a film with a diverse cast to be marketed in the mainstream as its typically suited to niche films

4. What marketing package would you use?

When thinking about marketing, I specifically chose to present my poster in a portrait format as it would be able to be displayed in various settings (e.g. bus stop, newspaper and tube station posters) as opposed to landscape posters that can only really be displayed on the side of a bus or a billboard poster. I decided to adopt this approach so I could create a full poster as opposed to a teaser poster, in order for consumers (the public) understand the concept of my poster and be fully immersed in the narrative created to entice them. Hypothetically if we were to actually premiere our trailer, we would be done on YouTube as the internet and social networking sites are vast becoming know for being a place where consumers (the audience) can find and watch new trailers