In digital marketing there is only one Big Question..

?How much does traffic cost

AdRout Web Analytics©

Advertising in a nut-shell.

AdRout Web Analytics©

All communication is via digital devices.All data an advertiser gets about a consumer is INDIRECT USER DATA.

VS

Natural hair black

Workout!

Leather shoes

Speaks Japanese

Language: us,jpn; OS:

MacBook Pro, Mac OS X 10.6

Workout.com

REAL ONLINE

豊富なタンパク質の丸薬!

THE PROCESS CHAINThe Goal of rating this chain is to ensure that an advertiser will reach his consumer.

AdRout Web Analytics©

Therefore there is a huge probability thatuser is not a target consumer for anadvertiser, especially if fraud activity or anyother manipulation are involved.

USER Publisher

Advertiser Ad Exchange

0

MIDDLEMENOUR GOAL IS TO ENSURE THAT ADVERTISER REACHES HIS TARGETED AUDIENCE.

AdRout Web Analytics©

Therefore there is a huge probability thatuser is not a target consumer for anadvertiser, especially if fraud activity or anyother manipulation are involved.

WEB ANALYTICS DATA

In Web Analytics initial data is essential for traffic analysis and should be taken into considerationbefore any other metrics results.

AdRout Web Analytics©

•Web Client

•Transport Protocol

•Referrer

Initial Data

•User Info

•Referrer Info

•Source Info

Requested Data •Fraud activity

•Targeting Match

Analysis

•Aggregated Data

•Detailed Statistics

Report

ADROUT USE CASES

AdRout Web Analytics©

CLAIM FEEDBACK

Pay by Score

AdRout Web Analytics©

Parity Score Set:

Geolocation Time Range Language Keyword Bid Source Info* User Info*

PARITY SCORE“Optimize marketing budget and campaign targeting.”

Ad Campaign Settings

Traffic Event Parameters

Analytics Report

↑34% = $15,370 ↓66% = $45,600 BOOST ROI

AdRout Web Analytics©

Fraud Score Set:

Velocity anomaly Fraud activity Data Replacement Known bots Keyword Bid Source Info*

FRAUD SCORE“Refund solid argumentation issue.”

Fraud Activity Settings

Traffic Event Parameters

Analytics Report

↑34% = $15,370 ↓66% = $45,600 GET REFUND

AdRout Web Analytics©

Report on:

Install per uniquedevice;

User Interactionswithin application;

Percent of uninstall; Fraud installations; User Info Source Info

USER LIFETIME SCORE*“Predict user life time per installation.”

SMART INSTALL

<tracking code/>

“87% will uninstall!”

AdRout Web Analytics©

Report on:

Impressions perunique device;

User Interactionswith display ad;

Hidden ads persource;

Hidden ads perunique device;

User/Source Info

DISPLAY SCORE“Save on display ads marketing budget.”

BRAND ON

<tracking code/>

“34% display ads are

hidden!”

ADROUT WEB ANALYTICS

POWERFUL cloud-based SaaS

INDEPENDENT solution

AGILE reporting

AdRout Web Analytics©

PREVIEW VERSION

AdRout Web Analytics©

ADROUT vs ADOMETRYCharacteristics ADROUT ADOMETRY

Types of campaign CPC + +

CPM * +

CPA * -

Type of service Analytics tool Redirect page, tracking code*

Redirect page,Tracking code, real-time clicks off

Dedicated TQ team * +

Type of analytics OPEN + -

AGILE + -

INDEPENDENT + -

* - in development