Predictive Analytics using Sound as the subject of analysis

@Vinylmint | angel.co/vinylmint 1

Trend and Psychoanalytical Data Capture


Vinylmint has crowd-sourcedsound design.

These individuals speak over

sound designers and voice actors within it’s community.

4,000 Over

180different

languages

And design sound for games, advertisements,jingles, teleconferencing software.


How it works

Project Name

Description

Audio Examples

Heaven

Paradise

Sunshine Nightlife

Create Contest

Upload

Musicianscreate and

submit sound samples

Musicians browse available contest

Creative directorscreate contest

Provides:

Audio samples

Specificationsof contest

Business Model

Creative Directors

$Micro -

PaymentsExclusiveSounds

Exposurein Platform

Payments Minus22.5% Comission

Musicians

Byron Morgan • [email protected] • angel.co/Vinylmint 4


Business Model

UserAcqusition

Gather User Information

Intelligent Suggestions

TransactionStructure

From• Advertising• Email• Viral Marketing• Distribution

Includes• Accounts• Subscriptions• Social engagement services

Based On• Proficiency• Recent Activities• Ratings, Recommendations, Votes• Social Network reach

Fee Types• Competition Commission• Affiliate Programs• Catalog licensing

Vinylmint makes money when user acquire their content needs and sellers can sell their sounds with upfront cost or long term commitments,

rather than relying on creating value through added services.

Vinylmint is a rapidly growingcommunity of sound designers.


User Growth

Community Reach

Sound Library

Social MediaGrowth

Average Contest Submissions

March April May June

880

53,000

200 songs

1760

30

1,100

64,000

300 songs

7,600

33

1,300

54,000

700 songs

13,500

40

4,000

73,000

5,800 songs

15,000

60


SUBMISSIONS

30NEW USERS

COMPETITION

OVER

Vinylmint is a novel solution for sound

discovery, collaboration, and

income for the vast sound design

averageper

competition

VINYLMINT

COMPETITIONS

Sound designers or voice over actors participate to

give buyers greater variety.

Average timeon the site: 7 min,

twice a day

WEBSITEVISITS

+12,000

Social graph

average engagement

rate

BRAND EVANGELISTS

multiple commentsand recommendations per day.

Coming together 100% organically with skill levels varying from the hobbyists

to the professional.

VARIETY

Community Engagement


Competition Framework

Gamify the engagement around your

advertisement or content.

Audio Tagging

Track the use and placement of the sound across the social graph.

Vinylmint’s API


Vinylmint offers its advertisersa level of engagement no other

platform can match.

Win brand evangelist and early adopters

Measure your reach and the effectivenessof your brand

Create a voice for your brand by your usersto communicate your objectives.


Takeover a sound designers social community with our social poll

Highlight the talents of our sound designers within their socialcommunities and watch your engagement skyrocket.

Sounds are hyper targeted to your audience alloying full penetration and engagement

Vinylmint let’s you include brand messaging, customized layouts, and background colors.

Creators publicize your brand for you and willingly open the door to their power users.


Analyze Trends Closely

Curate demographic data around your targeted audience

Identify an audiences reaction to your brand or content released prior to a major release

Understand cultural changes and user sentiments through the sounds they consume


Psychological Affects of Sound

Embed your brands benefits in the conversationsof your customers

Identify the mood and psychological reactionsto a users interaction with a specific sound

Counsel a negative brand response througha social circles recommended sound designs

Organize brand evangelist around a sound creators celebrity or competitive envy


The Process ofSocial Pollination

Top 10semi finalistsare selected

Ad pageis created, and submissions are

surveyed

Competitionis launched

21 3

Winner is selected

4

Elements, as video, pictures and audioare used to describe the needs

of the campaign.



1


Submissions are taken until the deadline and 10 semi finalists are selected and listed

on the competition’s page


2


The top 10 are survereyed, within social communities.


3


Winner is selected and announcedon the web and social networks.

The Process of Social Pollination

4


Vinylmint validates viral content

Create remarkable campaign initiatives for transformative sound design, application engagement, and user observation.

Sound design and audience measurement at competitive prices based on your budget constraints.

Vinylmint is an aggressively growing economyof cult-like creatives, seeking to innovative on your brands voice and stylize your organizations


Test early and often

Involve your fans in your brands advertising efforts.

Customize your voice to their ears.

Rely on Vinylmint as your guide to your audiences social communities

Validate viral content.


For Additional Resources

Byron Morgan

(c) +01 757 295 7757

(e) [email protected]

(t) @vinylmint

(skype) byron.morgan5

Data & Analytics

Predictive Analytics using Sound as the subject of analysis