Otts brand 03 15

oxford-partnership.com

OTTS Brand: Powerful data for enhanced sales targeting and ROI

An information product of easierdata.com

March 2015

oxford-partnership.com2

Introducing OTTS Brand – improving sales performance and ROI

The UK on-trade is a vast and uniquely complexindustry containing c120,000 outlets.

Their different ownership structures, different offers,different catchments and different competitivedynamics means that no two offers are the sameas no two finger prints are

OTTS Brand provides the data that enables suppliers todeal with these operators as individuals; Whattailoring products and services to complement thespecific needs and aims of the operator.

March 2015sharper thinking for retail mapping


OTTS GB: Bespoke sales targeting data


See the data on Google Maps: Make geospatial data more accessible

so that anyone in your workforce, from the office to the field, can find it.

Create your OTTS database: Use our data to build a database

which maps the on-trade to your definitions and priorities

Integrate your data: Incorporate your own data including sales

territories, brand coverage, sales trends, CRM data, etc.

Bespoke app for either customer or sales : Use data to drive

loyalty schemes with the trade or for salesforce reporting in field


Building OTTS


Base data of 120,000 outlets

Audit outlet websites for c2,300 offer-specific phrases

OTTS

Catergorise outlets according to pharase occurence and client aims

Refresh each quarter using both digital and human resources


The scale of the OTTS Database – growing eightfold in just 15 months


We have collected data from

95,949on-trade websites

We have counted these phrases & words

107,436,256times

We have audited

4,972,351web pages

We have collected

39,789,564key phrases and words


OTTS Brand – Mapping the competitive dynamics of micro-markets


Extract OTTS data from the cloud to YOUR criteria

Map the data | Identify patterns | Compare & Contrast | Evolve the offer


Exploiting OTTS Brand


1. Sales targetingIdentify and target outlets which sharethe characteristics of your ‘best-practise’customers. Use unique classifications tobetter create more meaningful prospectlists

2. Performance diagnosticsCompare the performance of differentareas and understand the factors drivingthese differences – consumer profiles, thecompetitive environment, etc.

3. Brand developmentIdentify outlets which share the values ofnew brands or products or which servethe targeted consumer for new productlaunches.

4. Micro-MarketingCreate sales and marketing programmeswhich reflect the individual competitiveneeds of the customer and whichdifferentiate them within their micromarket.


OTTS Brand : Brand targeting example – a Latin American Beer for London

May 15sharper thinking for outlet targeting8

We selected 22 relevant words that INDICATE a link to Latin American food or drinkFrom this we have identified a long list of 2,156 records that may have relevance 1,412 are drink-led

1,027 are free trade101 are rated ‘Super Premium’77% are in 10 London Boroughs


Accessing OTTS Brand – 3 options

Subscription to the service is via an annual contract of£10,000 per quarter. The database will be customised toconform to your criteria, definitions and priorities

One-off analysis using generic data can be conductedat a cost of £0.50p outlet record

Data licences for online 24/7 access are available at£100 to £125 per month according to numbers issued

Analysis and support resources are available asrequired at pre-agreed daily rates.



Contact us


easierdata.com

Alison Jordan

The Oxford Partnership LtdLancelyn HouseObservatory StreetOxfordOX2 6EWUnited Kingdom

[email protected]

+44 1865316317

+44 7770636109

http://www.easierdata.com/

mailto:[email protected]?subject=easierdata OTTS follow up

Data & Analytics

Otts brand 03 15