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Optimising Advertising Revenue for Publishers via AdSense,DFP,Ad Exchange

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Page 1: Optimising Advertising Revenue for Publishers via AdSense,DFP,Ad Exchange
Page 2: Optimising Advertising Revenue for Publishers via AdSense,DFP,Ad Exchange

One of our clients (an online local newspaper) in June 2015 was

netting €1,356 after they signed with us in January 2016 they reached June 2016 Adsense earnings of

€4,855

Page 3: Optimising Advertising Revenue for Publishers via AdSense,DFP,Ad Exchange

What we do

Page 4: Optimising Advertising Revenue for Publishers via AdSense,DFP,Ad Exchange

In simple terms1. We increase the revenue you generate with your online

magazine by optimising your Google Adsense ad inventory (aka: We make you more money)

2. We suggest you how to improve the user experience journey

3. We also propose new streams of online monetisations or make the existing ones more profitable

Page 5: Optimising Advertising Revenue for Publishers via AdSense,DFP,Ad Exchange

Our Promise

Page 6: Optimising Advertising Revenue for Publishers via AdSense,DFP,Ad Exchange

Success fee ONLY

1. We risk with you and we don’t get paid until we generate extra revenue for your website.

2. We will only send you an invoice 2 days after Google pays your company and ONLY if the payout is higher than the previous year benchmark we have agreed on.

3. Our success fees are 45% of the extra revenue (uplift) you make through your Google AdSense account.

Page 7: Optimising Advertising Revenue for Publishers via AdSense,DFP,Ad Exchange

How

Page 8: Optimising Advertising Revenue for Publishers via AdSense,DFP,Ad Exchange

Process in eight (8) steps1. Analysis of current revenue

trends and ad inventory

2. Competitive benchmarking

3. Yield optimisation through Adsense, DFP, DoubleClick Ad Exchange

4. Opportunity scouting through market forecast analysis

5. Sustainable and data-driven long term strategy implementation

6. Revenue improvement monitoring

7. Incremental adjustments and best practice guidance

8. Reporting monthly or bi-weekly

9. Support on Google Adsense policies and trouble-shooting

Page 9: Optimising Advertising Revenue for Publishers via AdSense,DFP,Ad Exchange

You have no risk !

1. You don't pay anything to start

2. Only Google approved tech, no dodgy bots or scripts

3. We invoice you a % of the extra revenue (uplift) you generate with our help from your website for 14months after which the extra revenue is 100% yours

4. We do not put our hands in your website your team does it under our guidance and technical support (when/if needed)

Page 10: Optimising Advertising Revenue for Publishers via AdSense,DFP,Ad Exchange

Why Adottimo ?

1. Google ad expert World-Class web marketing team

2. Cross Industry Experience B2B and B2C

3. Big enough to deliver small enough to care

4. Agile Project Management

5. Why not? if we don’t deliver an increase in revenue you pay us nothing!

Page 11: Optimising Advertising Revenue for Publishers via AdSense,DFP,Ad Exchange

Case Study Results

✓ Increased Adsense Revenue by 350% comparing May 2015 - to May 2016 with 3 months of AdOttimo Support

✓ Increased time on site by ✓ Improved User Experience ✓ Increased Adsense queries

Page 12: Optimising Advertising Revenue for Publishers via AdSense,DFP,Ad Exchange

Case Study Results

✓ Peaked performance over 400% comparing May 2015 - to May 2016 within 3 months of AdOttimo Support

✓ Increased time on site by 30% ✓ Improved User Experience ✓ 100% Coverage

These are sensitive date we cannot show

Page 13: Optimising Advertising Revenue for Publishers via AdSense,DFP,Ad Exchange

Other Services1. Strategy and Monetisation Planning

2. Content Planning and monetisation

3. User Experience research, testing and development

4. Video Creation and monetisation

5. Web Property monetisation (Concept and Execution)

6. Lead Generation Campaigns

7. E-commerce Conversion Rate Analysis and Improvement

8. Adwords and PPC campaigns set-up, management and optimisation

9. Advanced email marketing workflows and integrations

Page 14: Optimising Advertising Revenue for Publishers via AdSense,DFP,Ad Exchange

Leopoldo Rodriquez Leopoldo a degree in International Relations and Business, he has spent the last 10 years in Digital and Viral Marketing of highly regulated industries and public sector in 10 different countries, Leopoldo founded 3 companies so far including the 2nd Crowd Funding platform worldwide during the 2008 financial crisis which was featured by MSNBC Fast money in the U.S., he then sold his shares. Before joining INCIDE Leopoldo has also worked at one of the top digital marketing agencies in EU on large digital marketing campaigns and launches for Aicon Yachts, Telecom Italia Mobile, Omnifeedback, Poste Italiane, Boero, BASF, Aicon Yachts and many others. With in-depth knowledge of digital technologies applied on the internet he brings his technical expertise and project management skills to the team.

Leopoldo is the head of digital strategy and partner at INCIDE one of London’s most established branding firms from which he created Adottimo Ltd. with the sole focus of optimising ad revnue and monetisation of digital properties. He brings a wealth of experience in helping companies succeed and set the right path to grow fast and sustainably. Leopoldo speaks: English, Italian, Spanish,

Key People

Page 15: Optimising Advertising Revenue for Publishers via AdSense,DFP,Ad Exchange

We like the good old fashioned Phone

+44 744 30 86 22 for English, Italian or Spanish

But if you really want to email us [email protected]