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On the 1st of October 2014 the NP6 UK team invited marketing leading experts at the DMA Head Office. Thierry Vallaud, Innovations Director for SOCIO and Jonathan Murray, NP6 Ltd’s Country Manager presented GeckoData Predict, the new predictive analysis tool. The scoring benefits to all the marketers GeckoData Predict increases response rates by predicting customer behaviour: • Improves your brand reputation and your customer relationship management • Use personalised marketing scenarios adapted to the life stage of your clients and prospects • Tailor precisely the content of your emails to the profiles of your target customers and to their behaviour. GeckoData Predict is integrated into MailPerformance email and SMS campaign management tool. It can also be plugged in via SQL or an applet to your own email platform. New innovations are coming soon: More scoring (unsubscribing, complaints), some targeting based on geographic data…
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We know your clients!
NP6 Morning at the DMA, the 1st October 2014
NP6 Group
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A unique offering in data
management
A key player in consumer
insight:
• 110 employees • Turnover of €15 million in 2013
• Paris, London, Bordeaux
• Certified ISO 9001
• Member of SNCD, DMA
• A company dedicated to predictive marketing
• Subsidiary of NP6
• 4 offers :
– Market research analysis
– Modeling/data mining
– Geomarketing
– Training in market research
• € 5M turnover
• Member of ESOMAR board
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They trust us
__Context and objectives___________
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Context of difficult distribution
Internet user is king
Better knowledge of the data for better targeting
Deliverability is the catalyst of datamining
__Context and objectives___________
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Context of difficult distribution
The Rules are constantly evolving and are orientated towards the
behavioural analysis of your targets
Content
filtering
SPF RBL DKIM
DMARC
Domain
reputation
Domain
Keys
Content
filtering
RBL
Personal
behaviour
IP Reputation
Domain
reputation
SPF SPF
SPF
DKIM
Global behaviour
IP Reputation
DomainKeys
Sender ID Global Behaviour
RBL
RBL
RBL Content
filtering
Two indicators that are used today
The propensity to react, which calssifies the individual at the heart of the target with less volume for maximum reactivity
The reactivity, which classifies the targets according to their reactivity, but gives a chance to the new ones, we then have
volume whilst maximising the reactivity
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__How to score?_________
Every individual in your database is marked
according to his/her reactions and to his/her probability to react.
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Read more:
www.np6.co.uk/resources/documentation/
London
23 Hanover Square London, W1S WJB +44 (0)20 37148915
Paris
7 rue du Pasteur Wagner 75 011 Paris +33 (0)1 75 43 76 10
www.np6.co.uk
__Contact us!_____________________
Bordeaux
104 bis Quai des Chartrons 33 300 Bordeaux +33 (0) 5 57 92 65 63
