NowWeBike 2015: Report

What was the NowWeBike?Why it was organized?

Participating partners and cities Support given

Results Overall satisfaction and comments

ABOUT NowWeBike

The NowWeBike is a joint effort between ISCA and MW National Coordinator for Turkey.

 Also known as the ‘All routes lead to Brussels’ event, it extends along EuroVelo routes and culminates in a final

celebration in the ‘European capital’ of Brussels. It encourages participation in sport and exercise by attracting citizens to be a part of a pan-European activity that will help

bring the continent together. The planned ride and side events with their strong focus on awareness raising is

designed to positively influence individuals’ decisions about active lifestyles.

WHAT WAS NOWWEBIKE?

• Raising awareness of the importance of health-enhancing physical activity - HEPA

• Promotion and PR - The project is a perfect backdrop for a comprehensive PR campaign to position the NWM in local, national and European media

• Cross-sector engagement - Cycling has high potential to communicate the important cross-sector aspect of the NWM

• Combining local, national and European - The set-up of the project, allowing both local side events throughout the routes, national kick-off and press events, and the grand European finale in Brussels

• Promoting voluntary activities in sport - The current project will involve volunteers in organising the events. In addition, the member of the cycling team are volunteers.

WHY IT WAS ORGANIZED?

OVERVIEW OF THE NOWWEBIKE 2015• From 24nd of July to 9th of September

2015 (48 days)

• 12 countries – Turkey, Greece, Bulgaria, Macedonia, Serbia, Croatia, Hungary, Slovakia, Austria, Czech Republic, Germany, Belgium

• 23 side event cities – Kastanies, Bodrum, Mugla, Ortaca, Marmaris, Didim, Izmir, Akhisar, Bursa, Yalova, Istanbul, Svilengrad, Radnevo, Nova Zagora, Thessaloniki, Novi Sad, Osijek, Vienna, Heusden-Zolder, Brussels

• 36 side events

WHO IS INVOLVED?• ISCA’s marketing team for the design of materials, digital

promotion and the overall coordination of activities

• 3(4) cyclists from ENVERÇEVKO - Energy Efficiency and Environment Protection Association with multiannual experience in recreational biking

• Local organizers/National coordinators for MW – welcoming and organizing the side events in cities

• ISCA PR Team – PR and promotion on national and local level • ISCA, ECF and EuroVelo – coordination of the event

MAIN ORGANIZER

• ISCA – International Sport and Culture Association Overall coordination, organisation and support to the European Panna Tour 2015.

PARTNERSEuropean Cyclists' Federation (ECF)

ENVERÇEVKO - Energy Efficiency and Environment Protection Association

EuroVeloIn support of EWoS and #BeActive

SPONSORS & SUPPORTERS

SponsorsMosso Turkey

Pegasus

&

SupportersDITAB - Tourism union

Izmir Metropolitian MunicipalityBisiklet Gezgini - Bike shop Istanbul

Muğla Metropolitan MunicipalityIn support of EWoS and #BeActive

SPONSORS & SUPPORTERS

&

SIDE EVENT ORGANISERS

Municipalities, city councils, civil societies, biking clubs, institutes of public health, sport for all associations

Muğla Governonship, Muğla Metropolitan Municipality, Ortaca City Council, Bodrum Municipality, Nilüfer Municipality, Nilüfer Municipality,

City Council, Kadıköy Municipality, Greenways Social Cooperative Enterprise, Municipality of Thessaloniki, Thessaloniki Tourism and

Marketing Organization, Dot2Dot Social Cooperative Enterprise, Regional Unit of Pella, Athletic Club "Action„, Municipality of Pella, Municipality of

Peonia, Archaeological Museum of Pella, BG Be Active, Svilengrad Municipality, Radnevo Municipality, Nova Zagora Municipality, Cycling

club "Zagorets 1880„, BikeYoga, Radlobby Österreich, Municipality Heusden-Zolder, Selimiye Mosque, The City of Osijek, The Institute of Public Health County of Međimurje, Institute of Public Health Osijek

Baranja County, Novi Sad Cycling Initiative, Cykloklub Slobodní pútnici, Slovak Sport for All Association

LOCAL PARTNERS

SUPPORT GIVEN

Digital design and materials for local organizersSocial media coverage #nowwebike

Landing page designated to NowWeBikePR toolkit including press releasePromotional materials - T-shirts

NWB in Belgium (Brussels)

SUPPORT GIVEN

SUPPORT GIVEN

NWB in Serbia

NWB in Greece

NWB in Belgium

NWB in Osijek video

NWB in Bulgaria

NOWWEBIKE IN NUMBERS  quantity Comments

Approximate number of participants

2176

Approximate number of spectators

6095

Number of volunteers 30

Number of side events 30

Number of partners 40

Media response 186 Mentioned on tv, radio, social media, websites…

NOWWEBIKE IN NUMBERS communication tools quantity Comments

Social media 39 Facebook and TwitterOutdoor banners 55Billboard posters 60

flags 7Roll-up banners 2

Bicycles 4Websites of partners ? No concrete data

T-shirts 1290Caps (hats) 1000

Poster 70Leaflats 100

Certificates 3Route maps 2

NowWeBike 2016?To be confirmed...