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NO ELEVATORS DAY 2015 REPORT
Organizers: Supported by:
BACKGROUND
• Two-thirds of the adult population in Europe does not reach recommended levels of physical activity.
• 600 000 deaths in Europe per year are attributed to physical inactivity. • 100 billion Euros per year are the direct (health care) and indirect costs of
physical inactivity in Europe.
In 2012 the International Social and Culture Association (ISCA) launched the NowWeMOVE campaign with the vision of 100 million more physically active Europeans till 2020. NowWeMove is the largest European community campaign promoting physical activity and sport. The campaign is bringing together the sport for all sectors and a number of sectors to tackle the physical inactivity epidemic across Europe.
EUROPEAN NO ELEVATORS DAYNo Elevators Day is a pan-European initiative which is part of NowWeMOVE campaign initiated by ISCA.
It had two main objectives: • Focus the public’s attention on the importance of physical activity for health and
wellbeing • Demonstrate how easy it is for citizens to be active despite their busy everyday lives. ISCA and its local partners invited citizens and various organisations, institutions and companies to seal off some of the elevators and escalators in their premises and to encourage their employees or colleagues to take the stairs.
All activities under No Elevators Day title were voluntary and the accessibility requirements for people with disabilities and medical conditions were taken into consideration. Access to the elevators/escalators was also provided to people who simply didn’t want to participate in the event.
European No Elevators Day is a long-term initiative that aims to reach the EU and respectively each country’s institutions, organizations and businesses, and to generate positive publicity around the benefits of daily physical activity.
OBJECTIVES
To initiate a low-budget stunt event with strong PR potential which was aimed to support local partners – both National Coordinators and MOVE Agents - to:
• To raise the awareness of the importance of physical activity on European and national level .
• Promote the NowWeMOVE and MOVE Week objectives• Gain visibility of own organization• Receive free PR coverage locally thus reaching various stakeholders• Involve local opinion leaders, businesses and institutions as a first step to
further partnership
KEY MESSAGES
• It’s easy to have more physical activity in our everyday lives - “Look around and find your move, despite your busy agenda”
• The physical activity is important both for your personal life and for our societies - “Regular physical activity helps people be healthier and decreases costs for the societies”
• Be a part of a global effort to support the healthy lifestyle by joining NWM activities - “It’s easy to join”
• Encouraging physical activity across Europe needs proper policies and cross-sector approach - “Demonstrate that you are part of these efforts”
THE FIRST EUROPEAN NO ELEVATORS DAY IN VISUALS AND NUMBERS
No Elevators Day in numbers
Countries involved 21Countries that reported 15
Cities 60
Events registered on the website 80
Buildings 243
Organisations 162
Participants 1420 + 300 000 (BG Nationally representative survey)
Duration of the event 4-8 hours
Approximate number of publications from the reported countries
272
Overall reaction Positive
NO ELEVATORS DAY WAS SUPPORTED BY THE EUROPEAN PARLIAMENT
The activities related to No Elevators Day in Brussels started a few days earlier at the European Parliament where ISCA was partnering with several of the Parliament’s members to organise an activation dedicated to the importance of physical activity.
The initiative was also supported by the Latvian Presidency secretariat in Brussels and in Riga, and also by the Belgian Ministry of Finance, Green 10 member organisation, Transport and Environment, and by BASE Company – all based in Brussels.
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NO ELEVATORS DAY 2015IN PICTURES
NO ELEVATORS DAY WAS SUPPORTED BY THE EUROPEAN PARLIAMENT
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Kristalina Georgieva, a European Commissioner from Bulgaria, gladly took the stairs and tweeted several times to send a call for action to others.Tweet links : 1 and 2.
NO ELEVATORS DAY WAS SUPPORTED BY THE EUROPEAN PARLIAMENT
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ISCA team in the EU Parliament getting the support of the youngest MEP – the Bulgarian Andrey Novakov – who also tweeted he is proud to support NowWeMOVE and NED.
Links to tweets: 1 and 2
NO ELEVATORS DAY WAS SUPPORTED BY THE EUROPEAN PARLIAMENT
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MEPs Christel Schaldemose and Emma McClarkin were ac-tively participating in the new NowWeMOVE initiative.They both believe Europeans can and should live more active and healthier lives.
The activations on 5 June gave ISCA’s Activists in Belgium the opportunity to climb the stairs of the famous Atonium in Brus-sels to mark and promote the event.• Emma McLarkin’s NED tweet
WHAT HAPPENED IN EACH EUROPEAN COUNTRY PARTICIPATING IN NO ELEVATORS DAY?
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BELGIUM
A total of 8 events were organised in Brussels, Belgium.
6 buildings participated and 8 hundred people were moved with the support and participation of 7 organisations.
Belgium’s No Elevators Day had over 15 online publications and some of them you can see on the following hyperlinks:
• NowWeMOVE blog post• ECF publication• Alles is Gezondheid article• Belgium's NED on Instagram• Cambre Associates’ tweet• B-M Brussells' tweet
ENGLAND
In Manchester 3 buildings and 4 organisations took part in 2 No Elevators Day events.
130 people were moved and they were quite active on social media:
• Twitter/Facebook post• Facebook post• Twitter activity• And another tweet
Participant’s quote:
“It is a fantastic idea and I can tell that most of the people are happy to take the stairs! The MOVEment Pills boxes are something very nice to give to people – fun, interesting and innovative!”
FRANCE
In Paris 1 building closed its elevators for the European No Elevators Day. Over 100 peo-ple, working for 16 organisations took the stairs instead and the event was reflected by online and social media:
• A tweet by Move Week France• And another one• French News Online article
GREECE
Greece participated with 7 cities and 40 buildings.
The NowWeMOVE Greek partners moved 2000 people from 13 organisations and published more than 25 articles, TV reportages and social media posts, some of them you can be checked out on the following hyperlinks:
• TV/Radio material• Facebook• Online article• Twitter• Radio FM100• TV 100• Another Facebook post• Municipality of Hersonissos article• Aristotle University article
Participant’s quote:
Georgios Dimarelos, member of Thessaloniki City Council, Special Appointed for Sustainable Mobility, says:"Is very important for this first attempt to institutionalize the initiative, not as much the participation, but mostly the public awareness of getting physically active."
HUNGARY
No Elevators Day in Budapest was celebrated in 125 buildings and the employees and visitors of 75 organisations.
Too many people were moved on that day and this is why the Hungarian NowWeMOVE partners weren’t able to report an exact number.
Some of the online publications can be found on the following hyperlinks:
• HVG online article• RTL TV material• Facebook publication• Mokuskerek Heleyett online article• Orszagoshirek online article• Kormany online article
BULGARIA10 Bulgarian cities supported the European No Elevators Day. The elevators of more than 20 administrative, corporate and living buildings were sealed to raise awareness on physical inactivity’s risks. Due to the large number of participants, there is no specific data of their exact count.
In Plovdiv NED finished with a symbolic workout at the stairs of the famous monument of Alyosha, organised by the local sports club ‘WOW Sport”.
The media coverage reached over 120 publications, TV materials and social media posts and some of them can bee seen on the following links:
• BNT (National TV)• NOVA TV reportage• BG On Air online article• Media Cafe online article• Plovdiv Municipality publication• ELLE Magazine article• Facebook post• Twitter
ROMANIA
1 building and 24 organisations were NED-active in Bucharest, Romania.
Among the supporters are the Ministry of Youth and Sport, the Romanian Cycling Federation, the Romanian Chess Federation and the Romanian Federation “Sport For All”
Participant’s quote:
“People were delighted to participate in the event, and were very curious if it will happen again.”
SCOTLAND
2 organisations taking place in 8 buildings managed to move 7420 people in South Lanarkshire, Scotland, during No Elevators Day.
A part of the media coverage can be seen on the following links:
• NowWeMOVE blog post • Facebook activity
Participant’s quote:
John Murphy, (58), was attending an outpatient appointment at one of the participating hospitals and comments:“I would have absolutely have taken the lift (elevator) without even thinking! It is amazing what a little prompt can do to help you be a more active throughout the day!”
SERBIA
6 buildings, 300 people, 5 organisations and 6 online publications – this is how the First Euro-pean No Elevators Day looked like in Belgrade, Serbia:
• Twitter activity• Facebook post• Instagram• ASFA Serbia Tweet
Participant’s quote:
Igor Becirc, PR of the Ministry of Sport:
'Today is NED! It is a great thing and we should be having it it every day, if not without elevators then at least to walk one or two stations before or after work, and then to take the stairs whenever we can. It is very important to remind people how easy it can be to take care of their health!’
SLOVAKIA
1 building, 289 people and 2 organisations - Institute of Physical Education and Sport of P. J. Šafárik University and the Municipality of Košice - took action on 05.06 to support No Elevators Day.
Online publications:
• Facebook post• And another Facebook post
Participant’s quote:
Peter Bakalar, NowWeMOVE National coordinator for Slovakia:"Košice is active city and the mayor and the employees of Košice Municipality just proved it by their participation in NED 2015"
SLOVENIA
15 buildings, 230 people, 1 organisation (Studentska Vadba) participated in the Slovenian No Elevators Day.The over-all reaction of people in Ljubljana was very positive and they all hope activities like NED will be organised more often.
Online publication:
• Slovenija v Gibanju
SPAIN
5 buildings and 3 organisations – these were the participants in Barcelona’s No Elevators Day.
UBAE foundation, Eurofitness and Euroleague Basketball moved 320 people who all came back with a positive feedback for the event.
Online publications:
• The Olive Press online article• Twitter activity
TURKEY
8 buildings, 1880 people, 6 organisations, 5 online publications – these are the numbers NowWeMOVE’s Turkish partners reported on No Elevators Day.
The was well-received by all participants from 5 different cities (Mugla, Izmir, Adana, Mersin and KDZ Eregli).
Online publications:
• Eregli Demokrat Media online article• Another online article• Mugla University publication• Facebook post• Facebook post
POLAND
The European No Elevators Day in Poland managed to involve 2 buildings, 250 people and got a feedback as positive as it was in all other participating countries!
Participants’ quotes:
• “Yes, I have the elevators at work, but from now I’ll walk up the stairs. It’s a very good idea. I feel better!”- Anna, 27
• “Every day I’m climbing the stairs to work to the 6th floor. In my opinion, this is an awesome idea! More activity in my life...”- Marek, 35
Croatia
Zagreb, Croatia had 3 buildings with sealed elevators, 4 organisations, 300 active people and over 2000 Facebook page visits during the First European No Elevators Day.
NowWeMOVE Croatia was partnering with the Institute of Public Health - Međimurje,County Hospital Čakovec, Secondary school of Čakovec and the County of Međimurje.
Online publications:
• Online article• Aktualno - online article• Institute of Public Health online article• Facebook activity
NowWeMOVE ACTIVISTS ACROSS EUROPE WERE ACTIVE ON TWITTER THROUGH THE WHOLE DAY
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On No Elevators Day, the number of tweets and re-tweets by participants, organ-isers and various supporters from all over Europe reached 80.
In the following slides you will be able to see the images and different posts carry-ing the #NowWeTakeTheStairs hashtag.
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EUROPEAN NO ELEVATORS DAY
2015 REPORT
Organizers
Supported by:
