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Data source: Out door media in KARACHI October 31, 2014

Nilofar hit the ooh business in karachi

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Among other medium Ooh media have 8% share in annual media spending in Pakistan. Last week of October was the worse time for the industry when due to the fear of Nilofar Cyclone, skins removed from 95% of total Ground based hording in Karachi

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Page 1: Nilofar hit the ooh business in karachi

Data source:

Out door media in KARACHIOctober 31, 2014

Page 2: Nilofar hit the ooh business in karachi

Data source:

Among other medium Ooh media have 8% share in

annual media spending in Pakistan. Last week of Octoberwas the worse time for the industry when due to the fear

of Nilofar Cyclone, skins removed from 95% of total Ground based hording in Karachi.

At the end of 1st week of November, skins began to up again. Cadbury Daily Milk, Habib Oil, Bright Detergent, Kiwi Shoe Polish, MajiMilk, Shan foods, English Biscuits, Gul Ahmed etc. Till 7th November more than 50% of Total Hordings have been resumed.

Page 3: Nilofar hit the ooh business in karachi

Data source:

Major Brands, remain up during the Nilofar Cyclone period- October 30th

# BRANDS

1 CHOCOLATE CHIP BISCUITS

2 MAVI DESINGER EMBROIDERED

3 PIZZA HUT

4 TELENOR

5 KHAADI LAWN

6 SAIMA ELITE VILLAS

7 HUM TV

8 LIFEBUOY HAND WASH LIQUID

9 KOLSON SLANTY

10 SWEET HILL FUEL UP BUBBLE GUM

11 VITAL TEA

12 PAKISTAN MUSLIM LEAGE FUNCTIONAL

13 SHEZAN THICK TOMATO KETCHUP

14 UM VOICE X5 OCTA CORE

15 PAKOLA MILK

16 INDUS HOSPITAL

17 TIBET FRESH MAN SOAP

18 TAPAL DANEDAR TEA

19 PAKISTAN PEOPLES PARTY

20 PEEK FREANS SOOPER ELAICHI BISCUITS

Page 4: Nilofar hit the ooh business in karachi

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Data source:

Some Major Players come back in 1st week of November

Page 5: Nilofar hit the ooh business in karachi

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Some Major Players come back in 1st week of November

Data source:

Page 6: Nilofar hit the ooh business in karachi

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