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QUANTIFYING THE SOCIAL! Contact Web: http://www.buzzinga.c Email: [email protected] For more information on how social listening enables strategic insights for your business A SOCIAL MEDIA MONITORING REPORT ON #MYDILLISTORY Social Media Monitoring between 5 th -26 th September2015 Sources Covered- Twitter Tweets Aggregated- 6.4k Tweets

Mydillistory

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Page 1: Mydillistory

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A SOCIAL MEDIA MONITORING REPORT ON #MYDILLISTORY

Social Media Monitoring between 5th -26th September2015Sources Covered- TwitterTweets Aggregated- 6.4k Tweets

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WHAT is #MyDilliStory – Twitter-based competition inviting people to share their stories, poems and quotes to celebrate Delhi.

WHERE- On Twitter with the hashtag #MyDilliStory.

INITIATED BY WHOM - The AAP Government.

WHY- • To Celebrate the metropolis Delhi. • To enrich public spaces with stories, poetry about love and about the

city. • To encourage the use of Hindi, Punjabi, Urdu, 3 key languages of

Delhi.

WHAT TO POST- "What is your Delhi Story? What about the city inspires you? This is the question the Delhi Government asked its citizens to respond in 140 characters with the project #MyDilliStory.“

IN WHAT LANGUAGE- Participants can scribble their 'Dilli stories' in Hindi, Urdu, Punjabi or English

WHATS DOES THE WINNER GET- 40 best tweets will be selected by a jury and hand-painted on prominent public walls across the capital by the city's signboard painters.

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5th Sep

6th Sep

7th Sep

8th Sep

9th Sep

10th Sep

11th Sep

12th Sep

13th Sep

14th Sep

15th Sep

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17th Sep

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28th Sep

0

200

400

600

800

1000

1200

1400

1600 Twitter Reach- 5th Sep and 28th Sep 2015

Twitter Reach

Twitter reach from 5th Sep and 28th Sep 2015Highest mentions on 7th Sep with – 1468 tweetsLowest mentions on 5th Sep with – 36 tweets

First winner was announced on 17th Sep

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Se r ie s1

44%

1%

36%

ANALYSIS – OVERALL SENTIMENT OF TWEETSPositive Negative Neutral

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Male58%

Female14%

Not Clas-sified28%

ANALYSIS - GENDER CLASSIFICATION OF TWITTERATI

Language

0%10%20%30%40%50%60%70%80%90% 81%

18%

0.40% 0.20%0.08%

0.32%

English Hindi Urdu Punjabi Arabic Others

TWEET CLASSIFICATION BY LANGUAGETWITTER HANDLES BY MAXIMUM MENTIONS

Page 5: Mydillistory

MOST INFLUENTIAL TWITTERATI

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No. of Articles

Influencer Klout Score

3 daler mehndi 81

13 aam aadmi party- aap 78

4 ankit lal 74

3 twitter india 73

2 kwai chi 72

1 rahul mahajan 69

1 alka lamba-aap 69

WORD ASSOCIATIONS WITH THE COMPETITION

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Geo Location Spread – Top 3 Sources India- 4072 USA- 538 South Africa -22

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