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About MKG Media Group

Who We Are

MKG Media Group is a digital marketing agency

that provides SEM (SEO/PPC) and Advertising,

design and analytics services for small starts ups

to Fortune 50 companies.

What We Do

PPC / Advertising

-  Keyword research & keyword theme

-  Cross reference against industry tools (SEMrush, Moz, GWT, GAP, etc)

-  Develop campaign layouts, segmentation, copy, etc

-  User Test campaigns prior to launch to target audience for qualitative feedback

-  Deploy campaigns:

-  Daily campaign tweaks

-  Bi-Weekly major optimizations

SEO

-  Keyword research & keyword theme

-  Develop on-site and off-site SEO strategies

-  Content strategy

-  Technical SEO

-  Link Building

-  And more

-  Ongoing SEO strategy deployment; test and learn in 3 month increments

Holistic Strategy

Start at point zero to set goals and expectations of success.

Our Results

Advertising PPC

Challenge: Test new channels outside of paid search always

keeping a positive ROAS.

Solution: Launch with Facebook in US, Canada, UK, and Australia.

Used remarketing, similar audience targeting , and interest targeting.

Results: Since March our Facebook campaigns average a 575%

return on ad spend. August drove a 998% return on ad spend.

Retargeting alone has a 20x ROAS.

Conversion Rate Optimization

Challenge: Improve conversion rate to make most

of advertising spend

Solution: Test two very different landing pages.

Results: 2nd version produced a 29% conversion

rate for desktop while the other performed better

on Mobile.

Mobile Conversion Rate: 16% CR vs. 6%

Desktop Conversion Rate: 29% CR vs. 17%

Search Engine Optimization

Challenge: Boost visibility of local online newspaper.

Solution: Implement proper “block and tackle” tactics like adding a site map as

well as provided a list of keywords their articles should focus on. Because this

was a newspaper for a specific town also implemented local SEO tactics.

Results: 0 – 5.5+ unique users a month in 6 months which is 18% of the

Richmond’s population.

Echo Marketing

Challenge: Improve conversion rate and drive down cost per downloads.

Solution: Match ad message with landing page message, testing which

messaging works best, to constantly improve cost per download.

Results: Average cost per download by end of four months was $43. In

the last month our cost per download was 23% below average at $33.