Embed Size (px)
Citation preview
Mind Reading Existsaka. Big Data in marketing
Tomi MESTER - adatlabor.hu
[email protected]/adatlabor
aka. Big Data in marketing
6 tricks
1. purchase ≠ interest
massage
escape game
skin care
gym pass
traveling
0 200 400 600 800
product SOLD
massage
escape game
skin care
gym pass
traveling
adventurecoupons
0 7500 15000 22500 30000
Product wanted
2. if you have nothing
[email protected] Kovács Andor
[email protected] Szabó Gizella
[email protected] Vidra Vidra
[email protected] Szabó Miklós
[email protected] Nagy András
[email protected] Mikó Dénes
[email protected] Andrus Gábor
… … …
E-mail list
3. who are your customers?
FACEBOOK LIKES
FACEBOOK - ENGAGED
WEBSITE VISITORS
PAID FOR THE PRODUCT
12,8%
87,2%
MALE FEMALE
4. WHO ARE YOUR PARTNERS?
5. IN-PAGE SEARCH
6. conversions
WHERE are CUSTOMERS COMING FROM?
Mind Reading Existsaka. Big Data in marketing
Tomi MESTER - adatlabor.hu
[email protected]/adatlabor
