Measuring success [On Message: Effective Strategies for Marketing and PR]

Measuring Success

Graham DaviesDigital Programmes ManagerAmgueddfa Cymru - National Museum Wales@gd76

Wendy Hollands: flickr.com/photos/34537752@N02/6877411044

Courtesy of Lewis Walpole Library

Foundation View © Martyn Willliamsflickr.com/photos/129575048@N08

Beaver dam at Schwabachers Landing Fred Dunn: flickr.com/photos/55327152@N03/10566797896

The manicured lawn of a Chateau in FranceRyan McGinnis flickr.com/photos/digicana/4098691829/

Les jardins de Marquesac, FranceGary Churchman: flickr.com/photos/garychurchman/10175115243

Foundation View © Martyn Willliamsflickr.com/photos/129575048@N08

Website Notices

Website Notices: Small stick syndrome...


A major exhibition at Amgueddfa Cymru provided Digital Media with the perfect example of why we needed to embed digital skills...


A major exhibition at Amgueddfa Cymru provided Digital Media with the perfect example of why we needed to embed digital skills...

…and all began when this came through…


GALLERY DISRUPTIONS For the remainder of this year, galleries 12, 13, 14 and 15 will be used for the preparation, display and then dismantling of our major art exhibition, Richard Wilson (1714-1782) and the Transformation of European Landscape Painting. These galleries would normally display British art from around 1900, art after Cezanne and modern art from 1930. Meanwhile, galleries 11 and 16 will remain open throughout the year, where visitors can enjoy our world-class collection of French art from the 19th century and French Impressionist and Post-Impressionist works. Artists featured in these galleries include Cezanne, Degas, Monet, Manet, Renoir, Rodin, and van Gogh. The galleries displaying historic art and contemporary art will be unaffected by these changes.Following the Richard Wilson exhibition, the galleries will be re-opened with their normal themes by 20 December 2014.

[stick in second screenshot here]

Content editing challengeFor the remainder of this year, galleries 12, 13, 14 and 15 will be used for the preparation, display and then dismantling of our major art exhibition, Richard Wilson (1714-1782) and the Transformation of European Landscape Painting. These galleries would normally display British art from around 1900, art after Cezanne and modern art from 1930. Meanwhile, galleries 11 and 16 will remain open throughout the year, where visitors can enjoy our world-class collection of French art from the 19th century and French Impressionist and Post-Impressionist works. Artists featured in these galleries include Cezanne, Degas, Monet, Manet, Renoir, Rodin, and van Gogh. The galleries displaying historic art and contemporary art will be unaffected by these changes.Following the Richard Wilson exhibition, the galleries will be re-opened with their normal themes by 20 December 2014.

Content editing challenge

Our displays of art from 1900 - 1930 (temporarily replaced by our major Richard Wilson exhibition) will reopen on 20th December

For the remainder of this year, galleries 12, 13, 14 and 15 will be used for the preparation, display and then dismantling of our major art exhibition, Richard Wilson (1714-1782) and the Transformation of European Landscape Painting. These galleries would normally display British art from around 1900, art after Cezanne and modern art from 1930. Meanwhile, galleries 11 and 16 will remain open throughout the year, where visitors can enjoy our world-class collection of French art from the 19th century and French Impressionist and Post-Impressionist works. Artists featured in these galleries include Cezanne, Degas, Monet, Manet, Renoir, Rodin, and van Gogh. The galleries displaying historic art and contemporary art will be unaffected by these changes.Following the Richard Wilson exhibition, the galleries will be re-opened with their normal themes by 20 December 2014.

Use analytics to find out what information

people actually want

Img of st fagans

Dogs!

Cathay’s screenshot

Things to look out for / ‘measure’


• Baseline activity – spikes and troughs can suggest the effectiveness of online campaigns, launches, media attention etc.



• Split your brand from your non-brand search referrals. Is your content as strong as your brand?




• Keep an eye on what devices your visitors are using to access your content, and write appropriately




• Keep an eye on what devices your visitors are using to access your content, and write appropriately

• Time on page can be a useful indicator

• These tools can provide insights for content creators


• Website text can directly effect goals



• Run content experiments – make a change and see the impact




• Measuring success isn’t all about numbers




• Measuring success isn’t all about numbers

• SEO is super important!…

A word on keywords and SEO

What We want to tell people


What We want to tell peopleVisit us for an amazing day out, discover art and the geological evolution of Wales and a busy programme of exhibitions and events, we have something to amaze everyone, whatever your interest and admission is free!





What people care aboutVisit us for a free day out, for exhibitions and things to do in Cardiff, Wales: from contemporary art to dinosaurs, Monet to Mammoths! Enjoy our galleries, cafe and shop.



What people care aboutVisit us for a free day out, for exhibitions and things to do in Cardiff, Wales: from contemporary art to dinosaurs, Monet to Mammoths! Enjoy our galleries, cafe and shop.

First World War

World War One

World War 1

The Great War

WW1

WWI

First World War

World War One

World War 1

The Great War

WW1

WWI

Thank you for listening.

Graham DaviesDigital Programmes ManagerAmgueddfa Cymru - National Museum Wales@gd76

Data & Analytics

Measuring success [On Message: Effective Strategies for Marketing and PR]