13
Global Market Research & USA Market Research

Market research

Embed Size (px)

Citation preview

Page 1: Market research

Global Market Research & USA Market Research

Page 2: Market research
Page 3: Market research

Retail is the sale of goods and services from individuals or businesses to the end-user. Retailers are part of an integrated system called the supply chain.

Retail market research resources to help you gather data for your business plan.

Page 4: Market research

Food products - typically require cold storage facilities.

Hard goods or durable goods ("hardline retailers") — appliances, electronics, furniture, sporting goods, etc. Goods that do not quickly wear out and provide utility over time.

Soft goods or consumables — clothing, apparel, and other fabrics. Goods that are consumed after one use or have a limited period (typically under three years) in which you may use them.

Page 5: Market research

62%

10%

8%6%

4% 4% 3% 2% 1%

SegmentationFood Fashion

Leisure & Entertainment Fashion Accessories

Consumer durables Health, beauty & Pharma

Furniture Telecom

Books and Music

Page 6: Market research

Hypermarkets - Large malls as Cash & Carry- Wholesale, Big selling Department stores- Online Stores Supermarkets- Food Related Markets Shop in Shop- Offline shop Specialty Stores- Chain of Stores Category killers- Style & Fashion Discount Stores- Daily Deals, Offers Convenience Stores- Corner-small store

Page 7: Market research
Page 8: Market research

Emergence of Multiple franchisee Model Rural retailing JV’s for International products Vertical Integration Collaboration for back-end resource sharing Increasing Market Reach Innovation in new retail formats Direct Sourcing & Private Labels

Page 9: Market research

Increasing demand driven by the country’s young working population.

Increase in per capita income which in turn increases the household consumption

Create win-win situation for all links in value chain ( suppliers, producers, retailers and customers).

Improvement in the standard of living. Technology intensive industry

Page 10: Market research

Lack of expertise in Supply Chain Management

Inadequate Infrastructure Stringent Labor Laws Lack of specialized professionals in Industry Lack of industry status. Non-Availability of Government Land.

Page 11: Market research

Change in consumer behavior pattern and increase in disposable income.

It is estimated that million people would be engaged in Retail and Retail support activities.

Rural markets offer a sea of an opportunity for the retail sector.

Upcoming international travelers Healthy prospect for the fashion industry.

Page 12: Market research

Helps focus attention on objectives Aids forecasting, planning and strategic

development May help to reduce risk of new product

development Communicates image, vision, etc. Globalisation makes market information

valuable (HSBC adverts!!)

Page 13: Market research