Upload
alteryx
View
1.611
Download
10
Embed Size (px)
DESCRIPTION
Learn how KPMG is utilizing Alteryx and Qlik to deliver cutting edge data-discovery and data visualization solutions internally and to their customers. This deck shows two joint use cases of Alteryx and Qlik created by KPMG: Auditing pharmaceutical sellers to ensure they are in compliance, and predicting FIFA World Cup results. We will show how Alteryx integrates disparate data sources, enriches the data with 3rd party data sources, performs advanced analytics, and seamlessly outputs the analytic dataset into Qlik for visual data discovery.
Citation preview
© 2014 Alteryx, Inc. |
Confidential
KPMG’s Use of Alteryx
and Qlik for Discovery
and Data Visualization
Presented by
Thomas Haslam, Director of Innovation,
KPMG
Brian Dirking, Director of Product Marketing,
Alteryx
Delivered at the Qlik Customer Conference 2014
© 2014 Alteryx, Inc. |
Confidential
© 2014 Alteryx, Inc. |
Confidential
2
Introduction to Alteryx
© 2014 Alteryx, Inc. |
Confidential
Customer Success
Customers across the
world
600+
Strong Foundation
Renewal rate with
funds
to support innovation
95%+
Corporate Info.
3
© 2014 Alteryx, Inc. |
Confidential
4
© 2014 Alteryx, Inc. |
Confidential
Report
The Alteryx Solution For Analyst Enablement
5
All Relevant Data
Access, cleanse,
and blend data with
unique packaged
data options
Rapid design of
predictive analytics
with unique spatial
understanding
Packaged Market
& Customer Data
Consumerize the
use of sophisticated
analytics
Enrich
Analy
ze
Ble
nd
Tex
t
© 2014 Alteryx, Inc. |
Confidential
How Alteryx Works with Qlik
6
• Rapidly create spatial & predictive
analytics for apps with no coding
• Automatically update data and
models
• Reduce reliance on specialists to
create models
• Empower analysts to create deeper
insights in Sense through data
blending and advanced analytics
• Reduce burden on IT to create data
set for visualization
• No coding predictive and spatial
analytics
Broader access to
Advanced
Analytics Through
Guided Apps
Self Service Data
Preparation &
Analytics for
Analysts
© 2014 Alteryx, Inc. |
Confidential
7
The Alteryx Visual Analytics Kit
© 2014 Alteryx, Inc. |
Confidential
Introducing Thomas Haslam
Tom Haslam is the Director of Innovation for KPMG’s Data &
Analytics Center in the US. Tom’s work involves the
conception, design and execution of advanced analytics and
visualization projects including big data integration, business
intelligence dashboarding, predictive modeling, and risk
profiling and scoring. He has also designed and executed the
technology strategy for KPMG’s D&A group, and leads an
innovation program aimed at defining and executing new
analytic projects across the firm.
Tom has worked in the analytics technology and innovation
space for over 15 years, initially as an attorney and then as co-
founder of an analytics software start-up, before becoming a
management consultant.
KPMG’s Use of Alteryx and QlikView for
Discovery and Data Visualization
Thomas Haslam, Director - Innovation – Data & Analytics
KPMG Management Consulting
About KPMG
• The Data & Analytics Practice
• Why Alteryx and QlikView?
• How we are using these products to transform our business
Agenda
Analyzing Performance
• Combining multiple complex data sources using Alteryx
• Visualizing results in QlikView
• Case Study – Off-Label Pharmaceutical Promotion
Predicting Outcomes
• Simulation modeling using Alteryx
• Visualizing results in QlikView
• Case Study – World Cup 2014
About KPMG
About KPMGThe Lighthouse is the KPMG US Data & Analytics Center of
Excellence, bringing together our acquisitions and the deep
industry expertise of established KPMG US teams
■ Data transformation (structured & unstructured)
■ Data aggregation/integration
■ Insights discovery
■ Real-time and dynamic analytical models
− Decision engines
− Non-parametric models
− Predictive models
− Optimization
■ Business intelligence, dashboards & reporting
■ Enterprise data & analytics strategy
■ Data modeling & information management
■ Data transformation, aggregation & integration
■ Analytical model development
■ Enterprise Business Intelligence, data & analytics
technology design and implementation (open source
& commercial)
■ Information protection & governance
■ Organizational design & change management
BUILDING SUSTAINABLE
CAPABILITIES
DELIVERING DATA-DRIVEN
BUSINESS ANSWERS
Mathematics, Operations
Research, and Graph Theorists
Data Scientists and
Programmers
Applied Statisticians
and Analysts
Analytical Consulting
and Client Services
Why Alteryx and QlikView?
Why Alteryx?
• Outstanding support
• End to end data manipulation
and analysis tool
• Integration with QlikView
• Easy to use
• Predictive analytics toolset
Why Alteryx and QlikView?
Why QlikView?
• Data driven discovery supports
detailed data analysis
• Reporting functionality
• Excellent support
• Industry standard
• Intuitive for users
Transforming our Business
Transforming our Business
Collect Structure Analyze Visualize
Analyzing Performance
Analyzing Performance Case Study
Case Study – Off-Label Pharmaceutical Promotion
• The Problem: It is illegal for pharma companies to promote the use of their drugs for purposes that are not
“on-label” – ie, authorized by the FDA
• It is not illegal for doctors to prescribe the drugs for off-label use – eg, prescribing tricyclic antidepressants
for chronic pain
• How can pharma companies monitor whether their sales reps are promoting the drug for “off-label”
usage?
Combining Multiple Complex Data Sources and
Analyzing the Data in Alteryx
• Doctors, sales reps and regions
• Prescriptions issued data
• Sales reps expense and call data
• Training attendance data
Visualizing Results in QlikView
• Reporting comparative performance
• Predicting results
Preparing the Data
1 – Import the raw data
2 – Perform complex analytics
3 – Output .qvx
Visualizing the Results
1 – Off-label sales by territory 2 – Sales rep score cards
Predicting Outcomes
Predicting Outcomes
Predicting Outcomes
• Simulation modeling using Alteryx
• Visualizing results in QlikView
• Case Study – World Cup 2014
Predicting Outcomes
World Cup Prediction Models Accuracy Ranking
Questions?
Thomas Haslam
Director - Innovation - Data & Analytics
KPMG Management Consulting
201-637-6024
© 2014 Alteryx, Inc. |
Confidential
Next Steps
• Visit the Alteryx booth for an
in-depth demonstration of
Alteryx with QlikView and Qlik
Sense
• Visit the Qlik page on
Alteryx.com:
www.alteryx.com/qlik
• Read the joint whitepapers on
Predictive and Spatial analytics
• Get the Alteryx Visual Analytics
Kit for Qlik:
www.alteryx.com/qlikkit
25