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WEBINAR
The 8 must-have metrics for your marketing dashboard
Jonathan TaylorDigital Marketing Manager
Val HamiltonDigital Marketing Specialist
CHALLENGES
Covered in this slide deck
TOP METRICS
HOW TO TRACK
THERESULTS
LIVEDEMO
What are the common challenges marketers face?
CHALLENGES
To get a complete picture on how you’re performing, you need to report
on multiple services.
Monitoring your performance often requires manual reporting.
Understanding which metrics matter most can be difficult.
WEBPERFORMANCE
Are you getting an accurate view of your marketing performance?
Number ofLeads
WebEngagement ROI CPA Social
Sentiment ConversionsList
PerformanceOpenRate
DIGITALADVERTISING
SOCIALPERFORMANCE
EMAILPERFORMANCE
What are the 8 must-have metrics for your marketing dashboard?
TOP METRICS
Metric 1: Conversion Funnel
Why is the conversion funnel important?
Why is the revenue metric important?
Metric 2: Revenue This Month
Why are traffic targets important?
Metric 3: Web Traffic Targets
Why is website engagement important?
Metric 4: Website Engagement
Why is advertising ROI important?
Metric 5: Advertising ROI
Why is CPC important?
Metric 6: Cost-Per-Conversion
Why is email list performance important?
Metric 7: Email List Performance
Why is social sentiment important?
Metric 8: Social Sentiment
How can a dashboard help you track your marketing performance?
HOW TO TRACK
Use a real-time dashboard to get a complete view into your
marketing performance.
Marketing Dashboard Example
Make manual reports a thing of the past.
WEBPERFORMANCE
CAMPAIGNPERFORMANCE
SOCIALPERFORMANCE
EMAILPERFORMANCE
Automated data retrieval gives you up-to-date numbers you can share with your team
See how easily you can track your marketing performance with Klipfolio.
LIVE DEMO
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QUESTIONS?