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Etude TNS Ilres 2014- connected life
Etude TNS Ilres 2014- connected life
Etude TNS Ilres 2014- connected life
Etude TNS Ilres 2014- connected life
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Views - filter data by specific criteria
Property - one per website/app
Account - one per company
Apple
apple.com
Default view apple.com/de/ apple.com/fr/
Itunes.com
Default view
Documentation: https://support.google.com/analytics/answer/1009618
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Acquisition ConversionsBehavior
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User
Country?
Language?
New vs. returning?
Days since last visit?
Device?
Documentation: https://support.google.com/analytics/answer/1012034
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Source /medium / campaign
Most sessions?
Most qualified
users?
Most conversions?
Best campaign
per country?
Is social engagement
worth it?
How much value bring
my newsletters?
for marketing department /executive level
: https://support.google.com/analytics/topic/3125765
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Analytics accounts that are not properly set up/monitored canget fake referral traffic fromspam bots !
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Content
Most seen pages?
Top landing pages?
Pages / visit?
Bounce rate?
Which pages
bring most value?
Average time on page?
for copy writers / marketing departmenthttps://support.google.com/analytics/answer/2404517
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Analytics accounts that are not properlysetup/monitored can also get fake eventdata from spam bots !
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E-commerce
/ goals
Most sold products?
Most sold product in the Netherlands?
Valueableactions by
visitor?
Shopping funnel
abandonment?
Attribution modelling?
for marketing department, executive levelDocumentation: https://support.google.com/analytics/answer/1006230
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General actions
High-level business goals
Main goal Make more money
Make more conversions
Get more visitors
Increase conversion
rate
Have better ROI
OptimiseAdWords CPA
Data to measure
Manageable actions
general actions
General main action Increase conversion rate
Reduce bounce rate
Make product pages easier to
find
Number of pageviews to product page
Make content easier to
understand
Average time on page
Get more qualified visitors
Have more precise keywords
in AdWords
Bounce rate for paid traffic
Conversion rate for paid traffic
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