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About Datalicious

Strong web analytics

background & experience

Datalicious was founded in

November 2007

Tech combined with

services to maximise client

value

Combination of developers,

analysts and strategists

360 data specialist with

team of analytics experts

Highly scalable and flexible

cloud platforms

Blue chip clients across

most industry verticals

Turning data into actionable

insights

USING DATA TO FATTEN THE FUNNEL

Data & TechnologyInsights & Analytics

TARGETING & MERCHANDISING

TESTING & OPTIMISATION

Boosting ROMI

Maximising reach, awareness and increase ROI

Improving relevance, engagement and loyalty

Remove conversion barriers and drive sales

MEDIA MODELLING & ATTRIBUTION

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DATA

Platforms

Data collection and processing

Adobe, Google Analytics, etc

Web and mobile analytics

Tag-less online data capture

Retail and call center analytics

Big data & data warehousing

Single customer view

Data mining and modelling

Tableau, Splunk, SPSS, R, etc

Customised dashboards

Media attribution analysis

Marketing mix modelling

Social media monitoring

Customer segmentation

INSIGHTS

Analytics

Data usage and application

SiteCore, ExactTarget, etc

Targeting and merchandising

Marketing automation

CRM strategy and execution

Data driven websites

Testing programs

ACTION

Campaigns

Wide range of data services

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Best of breed technology

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Datalicious Korea Analytics Experience (Domestic)

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Datalicious Korea Analytics Experience (Domestic)

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Our Global Clients

HANOVER

BANGALORE

MELBOURNE AUCKLAND

SYDNEY

SINGAPORE

MANILA

LONDON POZNAN

DATALICIOUS GLOBAL OFFICES

SOUTH KOREA

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Your team of analytics experts

Elly Gillis

CEO & Founder

Christian Bartens

Andrew Newell

Kshira Saagar

Kanishka Mohaia

Sun-Young Kim

General Manager

Head of Strategy Country Manager in Korea

Engineering Team Lead

Head of Analytics/Insights

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Google Analytics 360 Suite

Data Studio 360 Data Analysis and Visualisation

Tag Manager 360 Data Collection

Analytics 360

Customer

Insights

Attribution 360

Marketing

Measurement

Optimise 360

Site Testing and

Personalisation

Audience Center 360

Audience

Management

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Go from insight to impact, faster

Data Studio 360

Analytics 360

Audience Center 360 Integrated

Marketing

Campaign

Optimise 360 Attribution 360

도출된인사이트가보다신속히비즈니스성과로귀결될수있도록!

GA 360 Suite 는 Analytics 360을 통해 발견 된 유의미한 고객 세그먼트를 Audience Center 360으로 전송, 다양한 통합 마케팅 캠페인의타겟팅 조건으로 삼고, 통합 마케팅을 통해 유입 된 고객에게 Optimize 360을 통해 개인화 된 온사이트/인앱 메시지를 전달,Attribution 360 을 통해 마케팅 활동의 직접적 성과 뿐만 아닌 간접적 성과까지 그 기여도를 분석하고, Data Studio 360 을 통해 이러한인사이트들이 신속하고 폭넓게 조직 내 공유되는 프로세스를 지향합니다.

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Google Analytics 360 Support Only available at Datalicious

데이터리셔스는단순리셀링을넘어서

고객사가 Google Analytics 360을통해진정한비즈니스성과를창출할수있도록

데이터리셔스고유의 VALUE-ADDED 서비스를제공합니다.

데이터리셔스고객사는다음 10개의 VALUE-ADDED 서비스중 2개이내의서비스를선택하여제공받을수있습니다.

(총 120시간이내에서추가비용이없이제공)

Module 1 Module 2 Module 3 Module 4 Module 5

Module 6 Module 7 Module 8 Module 9 Module 10

Additional implementation support

for complex clients

Weekly tech & tag management support

Monthly analytics & reporting support

Quarterly segmentation &

targeting

Quarterly media attribution support

Quarterly BigQuery data management

support

Quarterly online training support

Quarterly testing & optimisation support

Quarterly best practice review

Annual data strategy development

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Our Products

Here’s a quick overview of our products, click on each icons to find out more.

● SuperTag: Our tag management platform that enables us and our clients to implement and maintain the JavaScript tags we need to do our jobs.

● DataCollector: Our data collection tag and its backend that enables us and our clients to collect huge amounts of data from websites, apps, etc.

● DataExchange: Our data exchange tags and its backend that enables us and our clients to persist and lookup data between websites, apps, etc.

● OptimaHub: Our big data platform in the cloud that enables us and our clients to aggregate, store and process massive amounts of data, mainly for media attribution but also for any other data

warehousing requirements.

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DATALICIOUS OPTIMAHUB PLATFORM

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SuperTag tag management for websites and mobile apps

Enterprise grade tag management platform for websites and mobile apps with full-service options to help speed up tag implementation and maintenance to ensure data accuracy through expert ongoing tag maintenance.

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DataCollector

DataExchange to matches user IDs and stitch purchase paths

Device 1

Device 2

Cross device

Touchpoint 1

Touchpoint 2

Touchpoint 1

User ID point

Touchpoint 3

Touchpoint 2

User ID point

Touchpoint 3

Conversion

Conversion

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Cloud data warehouse

Media spend optimisation

D A T A L I C I O U S O P T I M A H U B P L A T F O R M

Socialmedia

Reporting & BI Tools

Websites, web applications

POS apps, beacons

Call tracking, live chat

Ad Servers Campaign Tools

Mobile applications

Data collection, standardisation,

enrichment, cross-device ID stitching

Purchase path: Media Attribution

modelling

Single customer view

Personalisation & campaigns

Campaign data (eDM, DM, display)

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Data driven attribution using full purchase path

Paid searchclick

Display ad impression

Emailopen

Paid search click

Emailopen

Likelihood to convert3%

2%Likelihood to convert

DataCollectorTouchpoint 1 DataCollectorTouchpoint 2 DataCollectorTouchpoint 3 DataCollectorTouchpoint N DataCollectorConversion

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Paid searchclick

Display ad impression

Emailopen

Paid search click

Emailopen

Likelihood to convert3%

2%Likelihood to convert

50% increase in

probability of conversion

Data driven attribution using full purchase path

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Data driven attribution significantly impacts results

Facebook teamed up with Datalicious to conduct the

largest media attribution study globally to date

delivering a series of stunning insights on the true value

of online advertising - this white paper is a follow-up to

that study, investigating retargeting ads in more depth.

Downloading the full media

attribution study across brands.

http://data.li/mastudy

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Leading to imbalanced and ineffective media spend

Asian markets spend

a much lower amount of

their media budgets on

online channels compared

to the time consumers

actually spend online which

is vastly different to other

markets like AU/NZ

Media Spend

Time Spend

Television

Radio Print Direct mail POS Offline Total

Online Total

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

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Datalicious OptimaHub for media analytics and optimisation

The Datalicious OptimaHub platform enables advanced media attribution for complex enterprise clients that require that extra bit of accuracy, flexibility and service. It combines cutting edge cloud technologies with expert professional services to deliver an accurate view of ROI/ROMI performance across all channels enabling smart marketing optimisation decisions in the process.

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Purchase path data to build and enhance single customer view

Offlinetransactions

Online behaviour

Predictive analytics

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Legacy systems are the main barrier to optimisation in Asia

Biggest barriers are

legacy systems and

departmental silos.

0%

10%

20%

30%

40%

50%

5%

16%

Resource shortage

15%

25%

35%

45%

24%

Not scalable

30%

Unscientific budgets

36%

Perception of inefficiency

39%

Lack of understanding

45%

Department silos

47%

Legacy systems

CASE STUDIES

Telstra purchase path tracking and media

attribution including social designed to

optimise the overall Telstra budget mix

across paid and earned media resulting in

an overall project ROI of 403%.

[...] Datalicious are helping us to move from a

last click measurement model to a more

accurate media attribution approach. [...] had

to overcome some unique challenges [...]

potential to significantly change our media

planning [...] Highly recommended.

Digital media mix optimisation and forecasting

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Expedia purchase path tracking and media

attribution modelling for The UK and

Australia designed to optimise the overall

budget mix across paid and earned media

resulting in a significant project ROI.

Expedia commissioned Datalicious to conduct

a media attribution study based on their

proven experience and thought leadership [...]

successful delivery of the study and provided

us a valuable independent perspective on the

performance of our digital marketing.

Optimising the digital media mix in travel

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Medibank Data Driven Attribution (DDA) in

Google Analytics Premium (GAP) designed

to optimise the overall media mix across

paid and organic media channels resulting

in a significant ROI and media efficiencies.

The decision to partner with Datalicious for GAP was based on the depth of their prior web analytics and media attribution experience […]. We feel that insights delivered by an independent 3rd party will provide a more lively discussion and thus better outcome, especially in […] media optimisation.

Optimising digital media mix

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IAG purchase path tracking and media attribution project designed to show inaccuracy of last click attribution and optimise the overall digital marketing mix across paid and earned media with a project ROI of 905%.

Thanks, this is an awesome result! Attributed figures before and after media mix optimisation have shown a significant double digit percentage increase in sales with a reduction in cost per sale at the same time.

Purchase path tracking across devices

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News Corp online purchase path tracking

and media attribution across devices fully

integrated with econometric media mix

modelling for offline media channels

designed to provide a complete view of

marketing ROI across all channels in order

to maximise paid subscriptions.

[...] Datalicious showed great understanding

of attribution landscape across earned and

owned media as well as paid. [...] able to

adapt their methodology to suit the particular

challenges of driving subscription revenue

from digital publishing.

Attribution & econometrics

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Jetstar uses the Datalicious SuperTag as their preferred tag management platforms across the entire

region including markets such as Australia, Japan, Singapore, Hong Kong and Indonesia in order to

reduce reliance on IT resources and increase speed to market.

Full-service tag management

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Solution design, implementation and management of single customer view combining ecommerce and retail

transaction data into a centralised cloud based data warehouse solution including initial data analysis and

customer segmentation designed to power a smarter loyalty program and cross-channel campaigns across

the business.

Single customer view to predict and next best product

SMART DATADRIVEN MARKETING Thank You!

kr.datalicious.com