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Personalized Videos –A new way to communicate
Hello
Videos
Spending
Video ads
Source: comScore, April 2014; Forrester Reearch Inc.
70% Of online consumers watch videos across
multiple platforms
Growth in online video ad spend, vs. 14% for other non-search
33%
64%More likely to purchase
58%More information retained
52%More confident in online transactionsOf ads viewed online were
Video ads
28%
Video is the most effective communication medium
There are evolutionary reasons for this
The human brain processes visuals 60X faster than text and retains 58% more information
Language is 80,000 years old…
…Writing is 6,000 years old…
…we have been processing visual information for as long as we’ve possessed consciousness
Text-based communications:
• Impersonal
• Low engagement
• ComplexHigh storage and delivery
costs
But 1:1 communications have not leveraged video
High production costs
Inability to personalize
videoCustomer dissatisfaction
Customer disengagement
Churn
The new frontier
Videos Personalized videosData
What we do and how we do it
Customer data
idomoo Video platform
Real time
Demographics Device Loyalty Coupon usage Purchases Location Interest Engagement
Portal
SMS
In store
Example: Mortgage statement
Sample Personal Video
Quarterly video summarizing energy consumption
PPL Case Study
• Improve transparency• Educate customers on their energy
use and ways to control their electricity costs
• Encourage use of online, self-service tools including paperless billing, electronic payments and account alerts
Use
A Fortune 500 company serving 1.4 million customers in central and northeaster Pennsylvania.
Winner of 22 JD Powers Residential and Business Customer Satisfaction Awards.
What?
Objectives
(E.g.: Some customers offended by comparisons to other customers)
Constant feedback loop ensures ongoing improvements
Idomoo best practices
