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Chinese consumers are having an increasing impact on the European luxury market. $30bn was spent by Chinese travelers on luxury purchases last year, but what are they buying? SmithStreet conducted an in-depth research aiming to justify the behaviour pattern of Chinese consumers. - See more at: http://smithstreetchina.com/content_multimediaInfoShow/How-to-Win-Chinese-Luxury-Tourist-Spend-in-Europe.html#sthash.j3UGLi4w.dpuf
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: Chinese consumers are having an increasing impact on the Europ臼n • : luxury ma阳t
• SmithStreet took a closer look
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"2- 3 months belore my' trip tO El!rope.l.staf! makinl1 marks on íhe íte盯IS llike 以此len 1
f1ipping through the maga2ines. and aU 01 them WiU be on fny shopping IiSt."
• "MV Iriends and 1 take turns. so this
time When 1 travel. 1 wiU buy produCls mv Iriends want and next tirrie' thev wiU
bring back products lor me as weU."
"1 don't have a shopping Iist belore 1 travel since 1 l1et ttíé chãnce to travel 口ulte
Irequently. but àue to the price gap. 1 alWays intent do DUy s口me items Irom b-ránds llil(e."
26可。Unplanned Purchases
About 75% of overseas Durchases
are Dlann ed in-Chin a
• ' 直' 直 •
s口可oPlanned Sell or Gift Purchases
24可。Planned Purchase on Behalf 。1 Others
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Plans fall through wnen: "
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out01 bud理' • • '
' ' • • Portion of travelers making unplanned purchases
who are unwilling to try a new brand
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
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"1 don't have a shopping Iist belore 1 travel since 1 l1et ttíé chãnce tO travel ouite
frequently. but àue to the price gap. 1 always intend do buy some items lrom lï旧nds I IiRe"
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@斯密筒中国SmithStreetSmithS况reet
www.smithstreetchina.com [email protected]
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