HOW TO USE SESSION REPLAY FOR CONVERSION OPTIMISATION

WEBINAR

AGENDA

1. Us! (sorry)

2. Why screen recording analysis is hard

3. Systematic input

4. Systematic output

5. Live Experiment breakdown

1. US (SORRY!)

1. US (SORRY!)

FS FS FS

1. US (SORRY!)

OPPORTUNITIES

1. US (SORRY!)

INSIGHTS1. US (SORRY!)

EXPERIMENT1. US (SORRY!)

STRUCTURE INPUTHOW TO

2. WHY SESSION RECORDING ANALYSIS IS HARD

WEBINAR2. WHY SESSION RECORDING ANALYSIS IS HARD

2. WHY SESSION RECORDING ANALYSIS IS HARD

Quantity1.2. WHY SESSION RECORDING ANALYSIS IS HARD

Subjectivity2.3. SYSTEMATIC INPUT

4. SYSTEMATIC OUTPUT

3. SYSTEMATIC INPUT

FOCUS

3. SYSTEMATIC INPUT

INSIGHTS

STRATEGIC TACTICAL HABITUAL

3. SYSTEMATIC INPUT

3. SYSTEMATIC INPUT

3. SYSTEMATIC INPUT

3. SYSTEMATIC INPUT

3. SYSTEMATIC INPUT

3. SYSTEMATIC INPUT

EXAMPLE

Hypothesis: We believe that by providing a indexed navigation, users will

succinctly get through to their desired product.

Acceptance Criteria: Users will see a different navigation design with

categories on the left, sub-categories in the middle and a new “A to Z” link

STRUCTURE OUTPUTHOW TO

WEBINAR

WEBINAR

WEBINAR

https://docs.google.com/spreadsheets/d/1MlK_4ISjMSj47nkNC1C68Y003k2Y73WIGd58yM2MQgI/edit?usp=sharing

THANK YOU

davidm@userconversion.com

www.userconversion.com

http://bit.ly/2eHyBkO (Full Story Screen Recording Output Googlesheet)