How to Use Google Analytics Data to Take Decisions

Presentation By

Ranjit BhattaCo-Founder, Parewa Labs

Only 6% of Marketing Decision are Made Using Company Data

What companies do now a days?

Does it provide right data to take decisions?

In period of 5 years, on average 50%

of customers leave your business

If we focus on acquisition and conversion, we

focus on more people more, orders not

support and services after it.

Finding Success

-> Strongest Brand

-> Unique Product

-> Lowest Price

Question change dramatically now

Before:

• How many orders do we receive?

• What was average CPA?

• What traffic source had best conversation rate?

After:

• How many customer do we have?

How do you define customers for your business?

• How much did they spend?

• What customers are most profitable and why?

Our goal is to acquire top 10% of customers while our customers can fight for 100%

- Some Bank in America

Multi-channel Funnel

THE END