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HOW TOK ICKOFF YOURD IG I TAL ANALYT ICSJOURNEY ?
THE D IG I TAL ANALYT ICS COMPANY
TO ACH IEVE PRACT ICAL AND USEFULINS IGHTS , D IG I TAL ANALYT ICS HAS TOBE TAKEN SER IOUSLY FROM STEP ONE– R IGHT WHEN YOU DEC IDE TO BU I LD AD IG I TAL PRESENCE OF ANY K IND .
HERE ARE SOME USEFUL T IPS THATWILL GET YOU STARTED I N THEANALYT ICS WORLD
AN I NTRODUCT ION
THE D IG I TAL ANALYT ICS COMPANY
1BUILD A DIGITALANALYTICS ROAD -MAPBusinesses often have a complex digital footprint with
multiple websites and many stakeholders are involved in
managing, maintaining and updating the website. This
complexity is usually a big roadblock when it comes to
taking quick decisions.
Whether you are a beginner or have an established web
presence, it is essential to have the goals in mind and then
plan accordingly.
THE D IG I TAL ANALYT ICS COMPANY
2IDENTIFY THE
RIGHT METRICSTO TRACK
The first step is to make a list of all
the metrics and KPIs that need to be
tracked and analyzed. If you have a
clear picture of your expectations,
then you can perform the tweaks
and customizations required to get
those numbers with ease.
THE D IG I TAL ANALYT ICS COMPANY
3IMPLEMENT ATOOL THATSUPPORTS YOURNEEDS
Based on the amount and type of insights
you need, you can opt for anything from
MS Excel to full-fledged Google Analytics
Premium, or any other high-end tool.
One must also understand the importance of tag management. If done perfectly right from
the beginning, it can deliver accuracy and agility to your digital analytics.
THE D IG I TAL ANALYT ICS COMPANY
4SET -UP ANALYTICSFOR YOUR DIGITALMARKETING CLOUD
Companies invest in a lot of digital marketing activities such
as online advertising, social media marketing, mobile based
marketing, and so on. All this data should be integrated
together to form a complete picture for generating insights
which can be accomplished using a a digital marketing
cloud. .
F IRSTTH INGSF IRST
THE D IG I TAL ANALYT ICS COMPANY
F IRST GET THE ANSWERS THAT MATTER
THE MOST AND THEN MOVE DEEPER TO
KNOW THE WHYS , WHENS , AND HOWS .
THE D IG I TAL ANALYT ICS COMPANY
IDENTIFYCONVERSIONFUNNELS &OPTIMIZE THEMThe biggest priority for any digital marketer is to increase the
conversion rate. Conversion rate could have different meanings
for different businesses, but there is always a path that visitors
follow before doing what you wish for them to do.
Conversion funnel needs to be analyzed at each step and optimized which
will facilitate an engaging user experience and drives them closer to the
conversion path..
THE D IG I TAL ANALYT ICS COMPANY
IDENTIFYCUSTOMERSEGMENTS
Segmentation is the first step towards
personalization. It is important to identify
segments that boost margins. Effective
segmentation would help you in devising
better marketing strategies.
THE D IG I TAL ANALYT ICS COMPANY
UTIL IZE A /BTESTING TOOPTIMIZE WEBPAGES
Experimentation and innovation is the key to building an effective
digital presence over time and this can be made possible through
A/B testing. Testing multiple options of the same page, making
minor tweaks in terms of language and design, and analyzing what
peaks the interest of your visitors the most are some of the activities
involved in the process.
THE D IG I TAL ANALYT ICS COMPANY
SEEKPROFESSIONALHELP WHENNEEDEDAs the scope of work involved in analytics is becoming greater
and more complicated, a certain level of expertise is required
to accomplish the goals with finesse.
Do not hesitate to hire additional help and resources for analytics as it has now
become a vital part of any business entity and can easily become your
competitive differentiator.
NABLER I S THE TRUSTEDD IG I TAL ANALYT ICSPARTNER FOR TOPENTERPR ISES &MARKET ING AGENC IESACROSS THE GLOBE .
THE D IG I TAL ANALYT ICS COMPANY
V I S I T WWW .NABLER .COM FOR MORE I N FORMAT ION .