https://www.firstent.org/gender_spending.shtml

http://www.pfsweb.com/blog/11-things-to-know-about-gender-and-ecommerce/

http://deniseuytiepo.com/wp-content/uploads/2016/01/Holiday-Marketing-Trends-2015-Infographic.jpg

http://www.prnewswire.com/news-releases/new-study-links-late-holiday-shopping-to-age-gender-income-levels-77348642.htmlSOURCES

Think they will still be shopping on Christmas Eve.

38%of MEN

21%of WOMEN

Will finish shopping at the last minute.

15%of WOMEN

25%of MEN

TIME

of MEN53%59%

of WOMEN

Women would rather use cash.

of MEN62%54%

of WOMEN

Men prefer to use credit cards.

SPENDING

Segmenting behaviors and habits by gender is one way to get a better idea of how to reach your target consumer. The research experts at Insights in Marketing can help you with more tips and tricks for getting the most out of your market research. Visit our blog to read more about how we’ve helped organizations

better understand their target consumers, or contact us to get started on your own research campaign.

BROKEN DOWN BY GENDER

As the holiday season approaches, men and women across the globe will be spending more time and money than usual on shopping. Research will play an important part in holiday spending, as more consumers than ever before will spend time looking online, on their mobile devices and in stores to get the best deals. But how will the different genders use this research to get their gift shopping done?

of MEN83%73%

of WOMEN

Enjoy getting emails with recommendations based on previous purchases.

of MEN49%38%

of WOMEN

Research coupons for an upcoming purchase.

of MEN33%43%

of WOMEN

Look for sales and special deals.

Believe they are unaffected by holiday marketing efforts.

38%of MEN

27%of WOMEN

Planning to start holiday shopping before September.

9%of MEN

15%of WOMEN

PLANNING