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WM
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Global Overview AnalysisBathrooms
Quantitative Analysis
May 2015
58314
A multi-client study
2Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 2Page 2
Contents
Section Title Slide
1 Global Baths Market 5
2 Global Shower Trays Market 21
3 Global Sanitary Ware Market 34
4 Global Taps & Mixers Market 44
5 Regional Markets – Americas 48
6 Regional Markets - EMEA 95
7 Regional Markets – Asia-Pacific 188
8 Appendices• Geographical Scope• Methodology
248
3Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 3Page 3
Global Baths Market
Section 1
4Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 4Page 4
Baths
Total Baths Sales (‘000 units)
USA11% Brazil
1% Mexico1%
Rest of Americas2%France
2%
Germany5%
Italy1%
Russia8%
Spain2%
Turkey2%
UK5%Rest of EMEA
37%
Australia2%
China5%
Indonesia1%
Rest of Asia Pacific14%
Total Baths Sales by Region (2014)
5Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 5Page 5
Baths
Total Baths Sales (‘000 units)
2011 2012 2013 2014 2015 2016 2017 2018 20190
5,000
10,000
15,000
20,000
25,000
30,000
35,000
Total Baths Sales ('000 units)
Rest of Asia PacificIndonesiaIndiaChinaAustraliaRest of EMEAUKTurkeySpainRussiaItalyGermanyFranceRest of AmericasMexicoBrazilUSA
6Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 6Page 6
Baths
Total Cast Iron Baths Sales (‘000 units)
USA25%
Rest of Americas6%
France1%
Russia13%
Spain1%UK
1%
Rest of EMEA17%
China9%
Rest of Asia Pacific27%
Cast Iron Baths Sales by Region (2014)
7Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 7Page 7
Baths
Total Cast Iron Baths Sales (‘000 units)
2011 2012 2013 2014 2015 2016 2017 2018 20190
500
1,000
1,500
2,000
2,500
3,000
3,500
Cast Iron Baths Sales ('000 units)
Rest of Asia PacificIndonesiaIndiaChinaAustraliaRest of EMEAUKTurkeySpainRussiaItalyGermanyFranceRest of AmericasMexicoBrazilUSA
8Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 8Page 8
Baths
Total Steel Baths Sales (‘000 units)
USA14%
Rest of Americas3%
France2%
Germany8%
Italy1%
Russia13%
Spain4%Turkey
1%UK6%
Rest of EMEA38%
Australia2% China
2%
Rest of Asia Pacific7%
Steel Baths Sales by Region (2014)
9Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 9Page 9
Baths
Total Steel Baths Sales (‘000 units)
2011 2012 2013 2014 2015 2016 2017 2018 20190
1,000
2,000
3,000
4,000
5,000
6,000
7,000
Steel Baths Sales ('000 units)
Rest of Asia PacificIndonesiaIndiaChinaAustraliaRest of EMEAUKTurkeySpainRussiaItalyGermanyFranceRest of AmericasMexicoBrazilUSA
10Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 10Page 10
Baths
Total Plastic/Acrylic Baths Sales (‘000 units)
USA8%
Brazil2% Mexico
2%Rest of Americas
1%France
3%
Germany4%
Italy2%
Russia6%
Spain1%
Turkey4%
UK6%
Rest of EMEA40%
Australia2%
China6%
India1%
Indonesia1%
Rest of Asia Pacific14%
Plastic/Acrylic Baths Sales by Region (2014)
11Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 11Page 11
Baths
Total Plastic/Acrylic Baths Sales (‘000 units)
2011 2012 2013 2014 2015 2016 2017 2018 20190
5,000
10,000
15,000
20,000
25,000
Plastic/Acrylic Baths Sales ('000 units)
Rest of Asia PacificIndonesiaIndiaChinaAustraliaRest of EMEAUKTurkeySpainRussiaItalyGermanyFranceRest of AmericasMexicoBrazilUSA
12Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 12Page 12
Baths
Total Hydromassage Baths Sales (‘000 units)
USA33%
Brazil2%Mexico
1%
Rest of Americas6%
Germany1%
Italy2%
Russia1%
Spain1%
Turkey3%
UK4%
Rest of EMEA18%
China13%
India1%
Rest of Asia Pacific13%
Hydromassage Baths Sales by Region (2014)
13Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 13Page 13
Baths
Total Hydromassage Baths Sales (‘000 units)
2011 2012 2013 2014 2015 2016 2017 2018 20190
1,000
2,000
3,000
4,000
5,000
6,000
Hydromassage Baths Sales ('000 units)
Rest of Asia PacificIndonesiaIndiaChinaAustraliaRest of EMEAUKTurkeySpainRussiaItalyGermanyFranceRest of AmericasMexicoBrazilUSA
14Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 14Page 14
Global Shower Trays Market
Section 2
15Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 15Page 15
Shower Trays
Total Shower Trays Sales (‘000 units)
USA26%
Mexico4%
Rest of Americas4%
France5%
Germany5%
Italy5%Russia
1%
Spain4%
Turkey4%
UK3%
Rest of EMEA24%
Australia1%
China9%
Rest of Asia Pacific6%
Total Shower Trays Sales by Region (2014)
16Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 16Page 16
Shower Trays
Total Shower Trays Sales (‘000 units)
2011 2012 2013 2014 2015 2016 2017 2018 20190
5,000
10,000
15,000
20,000
25,000
30,000
35,000
Total Shower Trays Sales ('000 units)
Rest of Asia PacificIndonesiaIndiaChinaAustraliaRest of EMEAUKTurkeySpainRussiaItalyGermanyFranceRest of AmericasMexicoBrazilUSA
17Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 17Page 17
Shower Trays
Total Ceramic Trays Sales (‘000 units)
USA45%
France10%
Germany0%
Italy12%
Russia0%
Spain6%
Turkey1%
Rest of EMEA23%
China1%
Rest of Asia Pacific3%
Ceramic Shower Trays Sales by Region (2014)
18Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 18Page 18
Shower Trays
Total Ceramic Trays Sales (‘000 units)
2011 2012 2013 2014 2015 2016 2017 2018 20190
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
Ceramic Shower Trays Sales ('000 units)
Rest of Asia PacificIndonesiaIndiaChinaAustraliaRest of EMEAUKTurkeySpainRussiaItalyGermanyFranceRest of AmericasMexicoBrazilUSA
19Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 19Page 19
Shower Trays
Total Steel Shower Trays Sales (‘000 units)
Germany40%
Italy2%Russia
3%Spain3%
Rest of EMEA47%
Australia2%
China1%
Rest of Asia Pacific1%
Steel Shower Trays Sales by Region (2014)
20Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 20Page 20
Shower Trays
Total Steel Shower Trays Sales (‘000 units)
2011 2012 2013 2014 2015 2016 2017 2018 20190
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
Steel Shower Trays Sales ('000 units)
Rest of Asia PacificIndonesiaIndiaChinaAustraliaRest of EMEAUKTurkeySpainRussiaItalyGermanyFranceRest of AmericasMexicoBrazilUSA
21Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 21Page 21
Shower Trays
Total Plastic/Acrylic Shower Trays Sales (‘000 units)
USA14%
Mexico7%
Rest of Americas7%
France1%
Germany4%
Italy1%
Russia1%
Spain2%
Turkey6%UK
5%
Rest of EMEA21%
Australia1%
China18%
Rest of Asia Pacific9%
Plastic/Acrylic Shower Trays Sales by Region (2014)
22Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 22Page 22
Shower Trays
Total Plastic/Acrylic Shower Trays Sales (‘000 units)
2011 2012 2013 2014 2015 2016 2017 2018 20190
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
Plastic/Acrylic Shower Trays Sales ('000 units)
Rest of Asia PacificIndonesiaIndiaChinaAustraliaRest of EMEAUKTurkeySpainRussiaItalyGermanyFranceRest of AmericasMexicoBrazilUSA
23Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 23Page 23
Global Sanitary Ware Market
Section 3
24Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 24Page 24
Sanitary Ware
Total Ceramic Sanitary Ware Sales (‘000 units)
USA8%
Brazil6%
Mexico2%
Rest of Americas4%
France2%
Germany2%
Italy2%
Russia5%
Spain2%Turkey
2%UK2%
Rest of EMEA25%
Australia1%
China12%
India10%
Indonesia1%
Rest of Asia Pacific15%
Ceramic Sanitary Ware Sales by Region (2014)
25Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 25Page 25
Sanitary Ware
Total Ceramic Sanitary Ware Sales (‘000 units)
2011 2012 2013 2014 2015 2016 2017 2018 20190
100,000
200,000
300,000
400,000
500,000
600,000
Ceramic Sanitary Ware Sales ('000 units)
Rest of Asia PacificIndonesiaIndiaChinaAustraliaRest of EMEAUKTurkeySpainRussiaItalyGermanyFranceRest of AmericasMexicoBrazilUSA
26Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 26Page 26
Sanitary Ware
Total Concealed Plastic Cisterns Sales (‘000 units)
USA21%
Brazil10%
Rest of Americas4%
France2%
Germany14%Italy
4%
Turkey4%
Rest of EMEA19%
Australia1%
China1%
India13%
Indonesia1%
Rest of Asia Pacific4%
Concealed Plastic Cisterns Sales by Region (2014)
27Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 27Page 27
Sanitary Ware
Total Concealed Plastic Cisterns Sales (‘000 units)
2011 2012 2013 2014 2015 2016 2017 2018 20190
5,000
10,000
15,000
20,000
25,000
30,000
35,000
Concealed Plastic Cisterns Sales ('000 units)
Rest of Asia PacificIndonesiaIndiaChinaAustraliaRest of EMEAUKTurkeySpainRussiaItalyGermanyFranceRest of AmericasMexicoBrazilUSA
28Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 28Page 28
Sanitary Ware
Total Exposed Plastic Cisterns Sales (‘000 units)
USA5%
Brazil10%
Rest of Americas3%
France2%
Germany8%
Italy5%
Russia1%
Turkey5%
UK2%
Rest of EMEA21%
China1%
India28%
Rest of Asia Pacific8%
Exposed Plastic Cisterns Sales by Region (2014)
29Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 29Page 29
Sanitary Ware
Total Exposed Plastic Cisterns Sales (‘000 units)
2011 2012 2013 2014 2015 2016 2017 2018 20190
5,000
10,000
15,000
20,000
25,000
30,000
Exposed Plastic Cisterns Sales ('000 units)
Rest of Asia PacificIndonesiaIndiaChinaAustraliaRest of EMEAUKTurkeySpainRussiaItalyGermanyFranceRest of AmericasMexicoBrazilUSA
30Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 30Page 30
Global Taps & Mixers Market
Section 4
31Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 31Page 31
Taps & Mixers
Total Taps & Mixers Sales (‘000 units)
USA11%
Brazil7%
Mexico1%
Rest of Americas4%
France2%
Germany2%
Italy2%
Russia3%
Spain1%
Turkey2%
UK2%
Rest of EMEA20%
Australia1%
China20%
India9%
Indonesia1%
Rest of Asia Pacific12%
Taps & Mixers / Faucets Sales by Region (2014)
32Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 32Page 32
Taps & Mixers
Total Taps & Mixers Sales (‘000 units)
2011 2012 2013 2014 2015 2016 2017 2018 20190
100,000
200,000
300,000
400,000
500,000
600,000
700,000
Taps & Mixers / Faucets Sales ('000 units)
Rest of Asia PacificIndonesiaIndiaChinaAustraliaRest of EMEAUKTurkeySpainRussiaItalyGermanyFranceRest of AmericasMexicoBrazilUSA
33Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 33Page 33
Regional Markets
Americas
Section 5
34Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 34Page 34
Americas
Baths and Shower Trays Sales (‘000 units)
2011 2012 2013 2014 2015 2016 2017 2018 2019 -
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
Baths Sales ('000 units)
Cast iron Steel Plastic/Acrylic Hydromassage
2011 2012 2013 2014 2015 2016 2017 2018 20190
2,000
4,000
6,000
8,000
10,000
12,000
14,000
Shower Trays Sales ('000 units)
Ceramic Steel Plastic/Acrylic
35Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 35Page 35
Americas
Sanitary Ware Sales (‘000 units)
2011 2012 2013 2014 2015 2016 2017 2018 20190
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
Sanitary Ware Sales ('000 units)
Ceramic Sanitary Ware Exposed Concealed
36Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 36Page 36
Americas
Sanitary Ware Sales (‘000 units)
0 5,000 10,000 15,000 20,000 25,000 30,000
Ceramic Sanitary Ware ('000 units, 2014)
OthersUrinalsBidetsCisternsWCsPedestalsWashbasins
37Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 37Page 37
Americas
Taps & Mixers / Faucets Sales (‘000 units)
2011 2012 2013 2014 2015 2016 2017 2018 2019 -
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
200,000
Taps & Mixers / Faucets Sales ('000 units)
One-hand mixers Two-hand mixers Pillars Thermostatic mixers Electronic taps Other
38Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 38Page 38
Americas
Taps & Mixers / Faucets Sales (‘000 units)
0 10,000 20,000 30,000 40,000 50,000
Taps & Mixers / Faucets by Application('000 units, 2014)
OtherKitchenWashbasinShowerBath
39Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 39Page 39
Regional Markets
EMEA
Section 6
40Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 40Page 40
EMEA
Baths and Shower Trays Sales (‘000 units)
2011 2012 2013 2014 2015 2016 2017 2018 20190
5,000
10,000
15,000
20,000
25,000
Baths Sales ('000 units)
Cast iron Steel Plastic/Acrylic Hydromassage
2011 2012 2013 2014 2015 2016 2017 2018 20190
2,000
4,000
6,000
8,000
10,000
12,000
14,000
Shower Trays Sales ('000 units)
Ceramic Steel Plastic/Acrylic
41Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 41Page 41
EMEA
Sanitary Ware Sales (‘000 units)
2011 2012 2013 2014 2015 2016 2017 2018 20190
50,000
100,000
150,000
200,000
250,000
Sanitary Ware Sales ('000 units)
Ceramic Sanitary Ware Exposed Concealed
42Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 42Page 42
EMEA
Sanitary Ware Sales (‘000 units)
0 10,000 20,000 30,000 40,000 50,000 60,000
Ceramic Sanitary Ware ('000 units, 2014)
OthersUrinalsBidetsCisternsWCsPedestalsWashbasins
43Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 43Page 43
EMEA
Taps & Mixers / Faucets Sales (‘000 units)
2011 2012 2013 2014 2015 2016 2017 2018 20190
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
200,000
Taps & Mixers / Faucets Sales ('000 units)
One-hand mixers Two-hand mixers Pillars Thermostatic mixers Electronic taps Other
44Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 44Page 44
EMEA
Taps & Mixers / Faucets Sales by Application (‘000 units)
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000
Taps & Mixers / Faucets by Application('000 units, 2014)
OtherKitchenWashbasinShowerBath
45Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 45Page 45
Regional Markets
Asia Pacific
Section 7
46Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 46Page 46
Asia Pacific
Baths and Shower Trays Sales (‘000 units)
2011 2012 2013 2014 2015 2016 2017 2018 20190
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
Baths Sales ('000 units)
Cast iron Steel Plastic/Acrylic Hydromassage
2011 2012 2013 2014 2015 2016 2017 2018 20190
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
Shower Trays Sales ('000 units)
Ceramic Steel Plastic/Acrylic
47Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 47Page 47
Asia Pacific
Sanitary Ware Sales (‘000 units)
2011 2012 2013 2014 2015 2016 2017 2018 20190
50,000
100,000
150,000
200,000
250,000
Sanitary Ware Sales ('000 units)
Ceramic Sanitary Ware Exposed Concealed
48Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 48Page 48
Asia Pacific
Sanitary Ware Sales (‘000 units)
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000
Ceramic Sanitary Ware ('000 units, 2014)
OthersUrinalsBidetsCisternsWCsPedestalsWashbasins
49Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 49Page 49
Asia Pacific
Taps & Mixers / Faucets Sales (‘000 units)
2011 2012 2013 2014 2015 2016 2017 2018 20190
50,000
100,000
150,000
200,000
250,000
300,000
Taps & Mixers / Faucets Sales ('000 units)
One-hand mixers Two-hand mixers Pillars Thermostatic mixers Electronic taps Other
50Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 50Page 50
Asia Pacific
Taps & Mixers / Faucets Sales by Application (‘000 units)
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000
Taps & Mixers / Faucets by Application('000 units, 2014)
OtherKitchenWashbasinShowerBath
51Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 51Page 51
Appendices
Section 8
52Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 52Page 52
Europe Americas Asia Pacific
• France• Germany• Italy• Russia• Spain• Turkey• UK• Rest of
EMEA
• USA• Brazil• Mexico• Rest of
Americas
• Australia• China• India• Indonesia• Rest of
Asia Pacific
Geographical Scope
53Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 53Page 53
Global Overview Analysis – Bathrooms Methodology
STAGE 1 – MODELLING MARKET SIZES STAGE 2 - VERIFICATION AND ASSESSMENT
Assessing bathroom data from previous BSRIA bathroom studies
Developing in-house BSRIA model based on previous experience and assumptions
Calculating estimated market size and trends
Validating BSRIA numbers via telephone interviews
Analyse final findings and assess together in-house BSRIA information
Write final report and publish
54Report: Global Overview Analysis BathroomsReport number: 58314BSRIA © Page 54Page 54
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Reports available for: Air Conditioning, Heating, Renewable Technology, Energy, Smart Homes, Cabling and Building Controls[Old Bracknell Lane West, Bracknell, Berkshire RG12 7AH United Kingdom
T: +44 (0) 1344 465 600 | F: +44 (0) 1344 465 626E: [email protected] | W: www.bsria.co.uk
BSRIA’s Worldwide Market Intelligence division is a globally recognised source of strategic market intelligence and consultancy in the building services industry
Reports available for: Air Conditioning, Heating, Renewable Technology, Energy, Smart Homes, Cabling and Building Controls
