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janessa-lantz
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From Question to Action
3
Refine analysis objective
What you’re going to learn
2
1
Build dashboards that answer your questions
Interpret reports to enable a specific action
Sample Exploratory Call
Vandelay Industries, Inc.
Analysis Recap
• Move from “I want more good customers” to “I will adjustmy marketing budgets based on the historical performance of my acquisitional channels”
• Collaborative dashboard creation
• Interpretation often leads to more focused questions
Analysis Recap
• Coupons: Should discounted orders be counted differently?
• AOV: Should $100 orders be counted differently than $50 orders?
• Seasonality: How is your business impacted by holidays or different seasons?
• Order type: Should individual orders be treated differently from recurring revenue?
Additional Considerations
Data Analysis Services acts as your analyst team to review your goals, design analyses, interpret results, and ultimately answer your business questions.
Our clients use Data Analysis Services for help with:
• Managing current inventory on-hand and inventory turnover
• Identifying the best method to join disparate data sources
• Determining which products to recommend to customers to increase average order values
Data Analysis Services
Thanks for joining! Questions?