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Corporate Presentation
Corporate Presentation
Content
Our vision
Our strategy
Our global reach
Our service offerings
Our use cases
Our clients
Corporate Presentation
Our vision
Corporate PresentationSeptember 2016
Corporate Presentation
Excellence4u is a persona driven company
Our services are delivered by a growing team of 125+ dedicatedprofessionals with specialties covering nearly every discipline in granularmarket research, dark data gathering, inside sales and the marketing opsspace
We work together to ensure the highest standards of quality andinnovation in everything we do
Our vision
Corporate Presentation
Our strategy
Corporate Presentation
Corporate Presentation
Your partner for accelerated marketing and sales
We believe marketing without data is like driving with closed eyes
Our specialties are linked to sales intelligence research, marketing operations, and marketing support services
We work with IT companies, law firms, private equity firms, venture capitalists, consulting, and advisory firms across the world
Our pricing is linked to the output we deliver and not to the efforts put
Corporate Presentation
Our global reach
Corporate Presentation
Corporate Presentation
Our coverage is global with enhanced expertize towards emerging markets
We are a growing team of 125+ dedicated professionals with offices in India and Romania
Corporate Presentation
Our service offerings
Corporate Presentation
Corporate Presentation
Data Insights
Prospecting
Identification of prospective
customers with filters defined by clients
Pricing Model
Cost per identified customer
List Augmentation
Expansion of identified customers with relevant titles
Pricing Model
Cost per contact
Information Landscapes
Comprehensive Technology landscape of the company with
details on applications and tools used for
core business functions
Pricing Model
Cost per company
Tailored
Technology landscape restricted to the queries posed by
clients
Pricing Model
Cost per query
Business Research
and Analysis
Competitive Intelligence, Company
Research Reports, Industry Trend Reports,
Market Forecasts & Analysis, Marketing
Materials, Proposals, Periodic Industry
insights
Pricing Model – Cost per query
Marketing Operations
Database Management, Leads and Contacts Management, Account and Opportunity Management, Campaign Management,
Dashboard Reporting & Analytics
CRM Expertise
Salesforce, Apsona for Salesforce, Marketo, Eloqua, HubSpot and
MS Dynamics
Pricing Model
Cost per hour
Corporate Presentation
Use cases – Data insights
Corporate Presentation
Data Insights – Use Case 1…Worldwide list of Algorithmics customers
ClientOur Client is a global application software provider,headquartered in United States. They sell an integrated suiteof trading and risk applications to the capital marketsfunction within the BFSI vertical
Need A list of worldwide customers of Algorithmics (Algo Risk)customers with contact details in order to run a marketingand sales campaign to a specific set of prospects
Approach• Using E4u’s unique secondary research methodology, our
team was able to research and identify the list of Algocustomers across the world along with details of modulesimplemented
• After identification of the prospects, E4u contextuallyidentified the key decision makers within the companies
Time Taken - 2 Weeks
Data Insights – Use Case 2… Worldwide list of customers upgrading Siebel Open UI
ClientOur Client, headquartered in Austria is a provider of softwaretesting and software quality assurance solutions for global2000 companies
Need A list of customers of Seibel Open UI who were currentlyupgrading or recently upgraded Siebel Open UI with Contactdetails for running a focused inside sales and sales campaign
Approach• E4u identified customers who are currently upgrading Seibel
Open UI and also customers who had upgraded in the past 1year
• After identification of the prospects, E4u then contextuallyidentified the key decision makers within the companies
• E4u identified around 450 customers and also the set of keypeople responsible for Seibel Testing
Time Taken - 4 Weeks
Data Insights – Use Case 3… List of JD Edwards customers in United States
ClientOur Client, headquartered in the United States, is a PredictiveKnowledge Sharing company, that help companies collect andanalyse expertise and employee data to deliver answers toemployees, even before they ask
Need A list of customers who use JD Edwards in the United States
Approach• E4u identified companies who are users of JD Edwards
• The relevant titles were the key decision makers in thefunction of Human Resource, Operations, and Technology
Time Taken - 3 Weeks
Corporate Presentation
Use cases – Information landscapes
Corporate Presentation
Info Landscape – Use Case 1… Asset Management Companies
ClientOur Client, headquartered in Denmark, is a global company thatprovides investment management software and services toinvestment managers, asset managers, fund managers, fundadministrators, pension funds, insurance funds, and wealthmanagers
Need Technologies used in front office and back office functions withdetails regarding product version, which process the product isused for, year of installation etc. for 484 companies
Approach• E4u mapped the technology landscape of the front
office and back office functions with details of theprocess used, type of product, version number andyear of installation
Time Taken4 weeks
Info Landscape – Use Case 2… Federated Investors
ClientOur Client, headquartered in the United States is aprovider of SIEM and IT Security services
Need The client had a meeting scheduled with the CIO ofFederated Investors and wanted to know the technologiesused for IT security that would help him on the pitch
ApproachE4u mapped the technologies used for IT Security and ITNetwork of federated investors along with a brief profileof the CIO
Time Taken1 day
Info Landscape – Use Case 3… IdeaPort Riga
ClientOur Client, headquartered in Austria is a provider ofsoftware testing and software quality assurancesolutions for global 2000 companies
Need The client needed the information landscape ofIdeaPort Riga, who were in the process of upgradingSiebel Open UI specific to the testing tools being used
ApproachE4u mapped the testing tools used by IdeaPort andalso the details about their current up gradationproject along with vendor information
Time Taken2 day
Corporate Presentation
Use cases – Business research and analysis
Corporate Presentation
Corporate Presentation
Forensic research
Forensic Diligence of Business Models Understanding Portfolio Allocation
• An early stage investment firm based out of UnitedStates
Client
• In-depth analysis across information claims, valueproposition, partners, share-holders and financial trackrecord of the founding team
Need
• Accurate analysis backed with secondary data
• Quick cycle time
• Data driven decision making process in order to aid theinvestment decision process
Value to the client
• A leading PE based out of United Kingdom with an AUM of €600 million fund
Client
• Portfolio Allocation of 10 Family Offices
Need
• Provided portfolio allocation split for all the 10 funds
• Data helped the client make a pitch to the family offices for investment
Value to the client
Corporate Presentation
Industry research
Industry Profile on FinTech Benchmarking on Innovation in Law Firms
• One of the largest law firm in the Americas
Client
• Emerging trends on FinTech to use for their clients
Need
• Helped the client gather credible data for businessdevelopment
Value to the client
• An international law firm based in United Kingdom
Client
• What other law firms are doing to add value orefficiency or innovation in providing legal services
Need
• The information was used to write a paper oninnovation in law firms by the Managing Partner of thefirm
• Qualitative and Quantitative information
Value to the client
Corporate Presentation
Custom research
Competitor Research - Tax Practice of key competitors Target List - List of Private Equity firms with CFOs
• A multinational law firm based out of United Kingdom
Client
• Understand the Tax Practice of key competitors on sizeof practice, areas of practice, programs / PR activities,approach to market and a key strength
Need
• Helped in understanding the competitor landscape andstrategize their marketing value proposition
Value to the client
• An expert network that operates a membership-basedplatform that provides independent ad-hoc consultingservices
Client
• List of Private Equity firms with the contact details ofCFOs in Singapore, Malaysia and Indonesia
Need
• Information was used for business development andmarketing purposes
• Quick turnaround time
Value to the client
Corporate Presentation
Use cases – Marketing operations
Corporate Presentation
Marketing Operations - Use Case 1
Solution
• Data Management & Data Quality – Our client was using Salesforcefor sales activities, E4u helped them by cleaning up/ enhancing thenew leads that were being added to Salesforce and also helped withcleaning up the existing database with regard to accounts, contacts,and leads
• Outsourcing Marketing Operations – E4u started handling the leadgeneration and email campaign management in Marketo. E4uhelped the client in setting up marketing campaigns with respect toevents, marketing assets, and geography specific campaigns
• Inside Sales – E4u prepared the script, created content and aninside sales process for entry level solution. Took inbound leads,qualified, engaged and closed
• Sales Assist – E4u helped the client’s sales executives, by managingtheir salesforce activities on behalf them. E4u also sent emails,updated activities related to the lead/ contact and opportunitymanagement
Need
Our client wanted to outsource their operations to standardize their sales process. The primary goal to work with an outsourcing partnerwas to reduce the costs and cut cycle time
Marketing Operations - Use Case 2
Solution
• CRM Recommendation – E4u, considering various clientevaluated CRM software, recommended HubSpot, as theclient was looking for an inbound marketing softwareplatform
• Setup HubSpot – E4u helped the client by setting upHubSpot from the scratch
• Database Management & Data Quality – E4u created thedata model and segmentation to maintain data quality.E4u started handling all lead generation and leadmanagement activities
• Campaign Management – E4u prepared the script,created content (email templates) and executed all thesetup campaigns
Need
Our client was a start-up and was looking for an outsourcing partner who would work as a ‘marketing arm’ for their team
Solution
• E4u recommended the client to implement MicrosoftDynamics® CRM Business Solution, creating a centralizedsystem for the organization
• E4u consolidated the silos of data in the CRM after a round ofverification and validation of each record. E4u replaced the oldrecords with the fresh ones keeping up the integrity of the data
• Chosen for its internet accessibility, affordable cost andflexibility with modifications, Microsoft Dynamics® CRM haschanged the way the entire organization handles data
Need
Our client had stored all of its membership data in 30 different databases, then in 2003 consolidated them to 11 Access databases; in aproprietary system, they developed internally. The main goal was to consolidate the silos of data into one centralized system
Marketing Operations - Use Case 3
Corporate Presentation
Our clients
Corporate Presentation
Corporate Presentation
Some of our clients..
Corporate Presentation
Thank you
Corporate Presentation