Discover Your ClientsIn the Big Data Marketing World

From data to knowledge about your Clients

90 % Existing data has

been collected by

companies over

the past two

years

1 % Only a small part of

data describing

customers are used

in organizations for

the purposes of

marketing and sales

support

85% of companies

which build

knowledge about

their customers

declare an increase

in sales efficiency

of 25%

Based on Gartner Report : http://www.gartner.com/technology/test/big-data.jsp

Direct Marketing Challenges

Selection of tools and channels to reach

clients

Collected data from reliable sources

Changes in the legal environment

Competencies for analysis and building

knowledge about clients

The DBMS Vision

At DBMS we believe that the process of building knowledge about each client consists

of many different cycles, which is why we process approx. 20 million interactions per month.

We are constantly updating our clients’ profiles.

AnalyzeDefine the

target groupRelationship Management

Verification and

enhancement

Automate sales processes

Adjust the message and

content

Big Data Marketing Solutions

DBMS

DBMS Data Search Engine

The biggest search device

DBMS Data Quality

Tools for testing data quality

DBMS Data Adapter

Tools for data enrichment

and connection

DBMS GreenSender

A tool for implementating the sending

of e-mails, SMS, VSMS and sales

process automation.

DBMS Profile Manager

Profiling and building databases

Why DBMS?

Our own unique database

resources with a high sales

conversion, meeting the highest

legal standards PT, PK i UODO.

Our own effective tools for

shipping SMS, e-mail, and data

analysis, ensuring a high

deliverability of messages, which

creates client engagement.

Experienced and creative team

giving maximum commitment to achieving

or clients’ business objectives.

Examples of our results

Energy Industryadded more than 0.5 million contact

information so that our client has obtained

additional contact channels while reducing the

cost of shipping paper

Medical Industrythe use of hybrid action has led to an increase in

the effectiveness of the test appointment guide

from 5% to about 17%, and the reduction of not

completed visits by approx. 2%

The Debt Collection Industryeffectiveness enrichment from 10% to over 30%

E-commerce Industry (beauty)the use of a detailed analysis of clients behavior

and actions of hybrid has led to an increase in

the number of new completed orders

Automotive IndustryHybrid action and a thorough analysis of the

needs of potential clients has increased the

amount of trials held from 3% to 7.5%

Database enrichmentUnderstanding the

client's needs (means

of communication,

products, available

resources)

Comparison

collection

Analysis

and building statistics

Database enrichment

(data communication and

behavioral profile)

Cyclic update

data and next enrichment

Examples of hybrid solutions

Database

analysis Preparing the creative

Campaign EM

open and click

Only opened

sms with the discount code

User traffic analysis in the

store

TM to people who do not complete the purchase

EM with a promotional

message containing the most visited products by the User

SMS with the discount code for specific products

frequently visited by the User

EM with the discount code

Effect – an approx. ten-fold increase in the amount of paid orders in

contrast to the results obtained exclusively through standard

mailings

What can we do together?

1. Analyze client behavior

depending on the

communication channels

and check their purchasing

power

3. Determine a work plan

according to the priorities of

the organization

– the plan must support the

objectives of marketing and

sales

2. Carry out the segmentation

and profiling of clients,

in order to choose the right

communication channel and

marketing tools appropriate to

the client’s characteristics

4. Start the campaign

– each campaign should use a

tool which the client has used

most frequently

DBMS propositions

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Let’s Work Together!DBMS Sp. z o.o., Al. Jerozolimskie 56C, 00-803 Warsaw

District Court. St. Warsaw, XII Commercial Division of the National Court Register nr KRS 0000373905, NIP 527-264-47-02, capital 50 000 PLN.