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Data In. Data Out. Transforming Big Data into Smart Ideas

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  • The dichotomy between precision & accuracy

    Consider the analogy of throwing darts at

    a target: our goal is to hit the very center

    every time.

    A precise individual will be able to

    consistently hit approximately the same spot

    on the target over the course of many throws -

    but this location may not be near the center.

    On the other hand, an accurate individual will

    be able to, on average, hone in on the center

    of the target, yet their darts may land with

    high variability.

    The best player is one who possesses both

    the ability to replicate their actions and hit the

    center of the target at a whim (i.e., both

    precision and accuracy).

    Low Accuracy

    High Precision

    High Accuracy

    High Precision

    High Accuracy

    Low Precision

    Low Accuracy

    Low Precision

    x

    21Data In. Data Out.

    Big data's success depends on

    the ability to find the right data

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