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Data Culture & Future of Analytics
Jon Woodward@JLWoodward
www.linkedin/in/jonathanwoodward
#DataCulture
#[email protected]/injonathanwoodward
?Single view
of the
Customer ?
?Single view
of the
Customer ?
Highly tuned
Segmentation
models ?
?Single view
of the
Customer ?
Highly tuned
Segmentation
models ?
Predictive
Analytics
enabling
decisions ?
?Automated
Prescriptive
Analytics
taking action
for you ?
Single view
of the
Customer ?
Highly tuned
Segmentation
models ?
Predictive
Analytics
enabling
decisions ?
No Cars No Content No Real Estate no Inventory
Start Justin
Data at the core
Digital Work & LifeExperiences
“Digital marketing is not going to be solved by I.T. We need to
integrate the CIO, CTO, and CMO insight, leadership, and decision making.”
—Chris Meyer, McKinsey & Company, from The Data-Driven Life, October 2013
“A new breed of competitors
has arrived: digital
disruptors. These
companies embrace
digital tools like apps
to get closer to customers
and engage them more
deeply… these competitors
can come from anywhere
and, unopposed, they will
steal your customers and
disrupt your business.”
Insure ROI, manage TCO
Social collaboration
Big dataSocial
Start-up culture
Brand loyalty
Mobile
Trust
Savvy tech users
Cloud
—Josh Bernoff, Forrester Research
Demographic
changes
Anticipate desires
Video
Apps
Native content
Multi-screen
say
multi-screening
make them
more efficient.
—Microsoft Research
61
—Microsoft Research
are more likely to buy
from a brand that
allows them to touch
and feel the products
wherever—in a store
or online.
CRM
database E-commerce platform
Cross-channel experience consistency
Campaign
managementWeb
analytics
Creative design
Lead
management
Mobile
marketing
Social media marketing
Conversion point optimization
Email marketing
Content / nurture marketing
Ad networksSEM / PPC
Marketingautomation
Retention programs
Cross- / up-sell campaigns
Revenue performance
analytics
Sociallistening Community
manager
Web content management
Emailmarketer
Social marketer
Businessanalyst
Adagency
SEO/SEMagency
CMO
Customer-Centered IntegratedPersonalized Optimized
Open to
possibilityDecision to
change Evaluating
Shopping
Experiencing
Predictive modeling
Social listening
Smart segmentation
Churn analysis
Next best offer
Predictive notificationsDemand forecastingData integration
Campaign management
Ad targeting Attention metrics
How are you reaching
your customers along
the journey?
Open to
Possibility
Decision
to Buy or
change
Evaluating
Shopping
Experiencing
A QUESTION OF TRUST
• #DataCulture is Key• Move beyond Big Data to ALL data• Move beyond Predictive to Prescriptive• Leverage the Edge• Embrace Machine Intelligence• Experiment, Experiment, Experiment
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